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Work Background
Wingstop Restaurants Inc.Sr. Guest Experience Analyst
Mar. 2023 - Mar. 2024Dallas, Texas, United States・Spearheading customer service initiatives, cutting resolution time
from 36 to 18 hours and which improved guest satisfaction and
retention.
・Pioneering communication strategies, reducing customer inquiries,
and delivered pivotal reports on industry trends and consumer
behaviors, instrumental in refining the Guest Experience program and
brand offerings.
・Delivering detailed weekly reports on industry trends, driving a 30%
improvement in our Guest Experience program and brand value.
Wingstop Restaurants Inc.Event Marketing Coordinator (Activations)
Jun. 2018 - Mar. 2023Dallas-Fort Worth Metroplex・Collaborated closely with the Activation Manager to devise market
strategies, enhancing brand visibility and increasing trials in targeted
national regions.
・Orchestrated brand-aligned experiential events, market plans, and
outreach initiatives, forging robust ties with influencers, and
effectively relayed key performance metrics to senior leadership
and the broader marketing team.
・Boosted brand awareness and increased events and sampling
opportunities by 40%.
MorochAccount Executive
Jan. 2016 - Oct. 2017Dallas, Texas・Crafted managerial guides for 367 McDonald's locations, streamlining promotional window instructions, while aligning with diverse multicultural segments including Black and Hispanic
McDonald's Owners Associations.
・Orchestrated high-impact creative campaigns (Digital, OOH,
Radio, TV) with budgets spanning $800,000 to $1MM, and
consistently stayed abreast of evolving industry standards and
trends pertinent to accounts.
・Maintained updated knowledge of changing industry, standards
and trends related to accounts.
LevensonAccount Executive
Jul. 2014 - Jan. 2016Dallas/Fort Worth Area• Worked with 36 Churchs Chicken Franchisees (covering 100+ stores) in the West region to manage all promotions & pricing from planning to execution. • Handled budget support ($100,000k- 2MM) for client’s markets which include assisting in setting up Local Store Marketing kits for stores. (‘Have The Love’ campaign) • Responsible for Grand Openings (60-day pre/30-day post) for stores within region.
• Responsible for scheduling Direct Mail coupons, Outdoor billboards, Radio remotes, & Menuboard pricing
Cornerstone AgencyField Activation Research and Marketing (FARM) Represenative
Dec. 2013 - May. 2014Dallas/Fort Worth Area•Spearheaded promotional events, achieving a 35% increase in product seeding, which significantly bolstered localized market branding and accelerated retail distribution by 20%.
・Cultivated and nurtured enduring personal relationships with local consumer markets, resulting in a 25% uptick in customer loyalty and engagement.
・Served as a pivotal liaison between Cornerstone Promotions and local establishments, driving a 30% boost in brand awareness and facilitating mutually beneficial partnerships.
・Directed survey-based research initiatives and conducted rigorous post-analysis, which unveiled critical market insights, enabling a 15% enhancement in capitalizing on both current and prospective market opportunities.
AL Lindstrom Marketing GroupSenior Web Content Editor
Mar. 2012 - Apr. 2014Greater New York City Area•Managed all media, social network and content outsourced through Allindstrom.com
•Attracted, hired and developed content interns to successfully maintain daily transcribed content to drive site traffic
•Identified and partnered with innovative industry leaders to create, maintain and supersede marketing footprint to subscribers, new viewers and potential clientele •Worked directly with management to set aggressive goals for continued growth across all media outlets
Proterra AdvertisingAccount Executive
Sep. 2011 - Nov. 2013Dallas/Fort Worth Area•Most recent client: U.S. Army All-American Bowl- Assisted in the design and implantation of regional advertising/branding and strategies •Responsible for media pitching and preparation while strategizing best marketing tactics for success of campaign •Identified social media outlets that best met client's marketing and branding goals
•Lead team by brand tracking and analyzing consumer consumption patterns from all of the marketing campaigns leading up to the game.
Island Def Jam Music GroupCollege Represenative- Event Manager
May. 2008 - May. 2011Dallas/Fort Worth Area•Increased market territory by coordinating and executing various marketing events to introduce new material from label artists •Penetrated new markets through artist/ product promotions and sampling at national and regional businesses •Served as liaison between Def Jam Records and consumers in an effort to strengthen customer relationships by building rapport with students/staff on a given campus. •Responsible for establishing relationships with local promoters for co-branding opportunities
FUNimation EntertainmentDigital Project Manager (Intern)
Dec. 2007 - May. 2008Dallas/Fort Worth Area•Responsible for social monitoring of Facebook, Twitter, YouTube, and management of Funimation blog statistics.
•Responsible for media buying as well as monitoring/tracking of ad spending. Implemented the creation of digital advertisement plans & banner ads creatives. •Worked with Public Relations on forum monitoring and screener processes. •Partnered with legal department to shut down illegal fan sub sites.
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