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Work Background
ZURBSenior Customer Advocate
Aug. 2024 - Apr. 2025
ZURBCustomer Advocate
Mar. 2022 - Aug. 2024Drove concept testing for multiple multiple B2B and B2C clients, using Helio's platform. Gathering insights on 3-5 concepts/week, I recommend data-driven improvements for enhanced user experience. I have also implemented customer-focused research programs, driving key roadmap initiatives and improving product features. Sharing research methods to empower teams, resulting in informed decision-making and increased platform engagement.
PathloomUX/UI Designer
Jan. 2022 - Mar. 2022Tasked with enhancing the filter experience, I successfully navigated the system's complexities to deliver a streamlined and intuitive redesign. This accomplishment showcases my ability to analyze complex systems, identify areas for improvement, and execute effective design solutions.
!-LaveUser Experience Designer
Jul. 2021 - Oct. 2021CanadaDuring my 4-week internship, I took the lead on the user research for our project, conducting in-person interviews and surveys to gain a deep understanding of the specific needs of Laundromats, Customers, and Drivers. With this information, I played a key role in creating landing pages tailored to meet the unique requirements of each user group, as well as the development of a comprehensive online portal for laundromats. This hands-on experience highlights my ability to lead user research, analyze data, and translate findings into tangible design solutions.
Lambert Bridge WineryTasting Room Lead
Dec. 2019 - Oct. 2021Healdsburg, CA, United States
Lambert Bridge WineryWine Educator + Concierge
May. 2019 - Dec. 2019
Lambert Bridge WineryWine Educator
Feb. 2019 - May. 2019Healdsburg, CA, United States
Foley Family WinesSpecial Event Coordinator
Apr. 2017 - Mar. 2018Healdsburg, CaliforniaCommunicated event details internally across multiple departments such as tasting room managers, facilities staff, marketing and food and beverage department to ensure organization and event success Oversaw necessary receipt-related procedures; Continued to be vigilant and consistent with winery inventory and accounting procedures; immediately informs managers of any discrepancies discovered Oversaw all vendors and event staff while anticipating needs and spotting problems before they occur. Remained in contact with clients during the event planning process to assist with any questions, vendor recommendations, layouts and overall event flow
Foley Family WinesVIP Coordinator
Jan. 2016 - Apr. 2017HealdsburgScheduled all VIP visits and facilitate internal and external correspondences with Concierge - developed itineraries and programs to fulfill the needs of the guest experience. Conducted the training and development of new Hospitality representatives and provide feedback to Director of DTC Operations.
Foley Family WinesHospitality Lead
Jun. 2015 - Jan. 2016Chalk Hill Winery• Effectively hosted tours and tastings for small and large groups in a formal and relaxed format
• Communicated the depth of Foley Family Wines Portfolio and effectively cross-refers guests to sister properties
• Translated wine knowledge and personality to reflect increasing wine sales and wine club members
• Basic inventory knowledge
Foley Family WinesTasting Room Assoicate
Jul. 2014 - Jun. 2015Saint Helena• Effectively hosted tours and tastings for small and large groups in a formal and relaxed format
• Communicated the depth of Foley Family Wines Portfolio and effectively cross-refers guests to sister properties
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