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Work Background
FA Smoked GoodsExecutive Director
Feb. 2019 - Feb. 2022BrazilIn my position, I am responsible for leading the digital transformation of manufacturing, financial, and administrative operations in order to accelerate growth and profitability. I use process improvement efforts to increase performance via the implementation of new ERP and e-commerce systems. Additionally, I develop and implement strong methods aimed at increasing revenues via improved communication and financial management. Additionally, I contribute to improved sales and cost reductions across many businesses in order to achieve short-term financial benefits.
Key Achievements:
Spearheaded the digital transformation of manufacturing, financial, and administrative operations, achieving increased efficiency and profitability.
Successfully implemented new ERP systems and e-commerce platforms, streamlining processes and enhancing the company's digital presence.
• Increased E-commerce access by 218.1% and reduced rejection rate by 64.47% via creation of robust digital marketing strategy with Facebook Ads and auditing of campaigns.
• Galvanised high-performance sales team, launching new retail sales channel leading to increase in corporate revenue by 32.7%
• Enhanced company performance and reduced operating costs by 14.9% by introducing new ERP.
• Generated recurrent revenue streams by elevating production via creation of optimised products with new packaging.
Valenti Hub Digital MarketingOwner
Jan. 2019International - OnlineAs an entrepreneur, I believe the best way to achieve incredible results is to make things simple using creativity. In creating a new company from planning, I am responsible for bringing new prospective clients, presenting the company and its solutions and integrating the services team with new clients smoothly so we start with the project.
Development of digital growth, communication and marketing strategy, generating increased sales and engagement with customers and prospects in several companies, making them more profitable in the short and medium term. More than 50 satisfied customers with various services, including, social media management, websites and e-commerces development, paid media and process improvement.
Increase up to 78% in online sales for our clients, implementing exclusive digital marketing strategies, consolidating all digital channels with impact and consistency.
Team management of experts, focused on results with constant follow up, to improve results and develop speed to the process.
Feed Producer's Butchery & RestaurantManaging Director
Jan. 2016 - Jan. 2019BrazilThroughout my time with this business, I served as Manager and Director at Feed, a luxury butchery and restaurant situated in Itaim, Sao Paulo. By developing a fresh idea and converting the act of buying into an experience, I renovated the shop and staff and established efficient procedures. I implemented a digital communication strategy throughout the chain, increasing E-commerce and physical retail profitability. Additionally, I maintained sales levels via the implementation of a Loyalty Program and CRM, producing actions based on big data trsiggered by customers' consumption patterns.
Key Achievements:
• Rolled out new brand concept, resulting in 20% seasonal sales increase via implementation of new communication strategy.
• Reduced personnel costs by 30% via implementation of time-effective initiatives and regulation of processes / control systems for entire production chain.
• Elevated conversion in sales by 14.5% compared to previous year by restructuring and refurbishing entire store, optimizing client flow.
Barrows GlobalAccount Executive
Jan. 2012 - Jan. 2014SingaporeAs an account executive, I created brand consistency across all categories and designed point-of-sale communication and positioning strategies that worked in harmony with all countries, resulting in substantial cost savings. I defined the project's scope, timeline, and budget by coordinating the design team responsible for material development, ensuring that market criteria were met. Additionally, I provided experience in facilitating the integration of communication and merchandising materials, resulting in increased market share and consumer base.
Key Achievement:
• Uplifted employee strengths via implementation of workshops in each country to define channels, categories, and hot spots, for subsequent synchronisation of materials between countries.
• Promoted commerce, capital, and energy movement by creating regional economy of scale for material production and distribution with emphasis on China.
• Enhanced industrial prospects by supporting smaller regional customers, such as Dutch Lady (Milk), for material development and cost reduction in manufacturing and POS implementation.
Mondelez InternationalTrade Marketing Manager - Visibility
Jul. 2007 - Dec. 2012São Paulo, BrazilLed process improvement initiatives by revamping merchandising area during Kraft Foods and Cadbury merger, integrating and redesigning process to minimise duplication and optimize development time. Enhanced visibility area’s strategic capability via redefinition of procedures, resources, and controls. Designed project with new logistics operator, resulting in up to 40% reductions in logistics costs and improvements in material supply, distribution, and storage across Brazil. Reduced yearly supply costs by cultivating profitable relation with new suppliers via coordination of bidding process for displays category.
Contributed to increased brand awareness via consistent monitoring of material implementation at points of sale. Improved materials effectiveness in terms of ROI, Durability, and Coverage by implementing metrics for evaluation.
Unilever BrazilConsumer Marketing (Trade Marketing) Analist
Jan. 2002 - Jul. 2007São Paulo, BrazilDeveloped exceptional promotional activities as well as merchandising materials to market products for AdeS, Maizena and Becel brands. Collaborated with Marketing and Finance team to develop Category’s annual Business Plan, while defining investment, actions, distribution and expected results. Facilitated decision making process via P&L analysis of budget control category in all actions. Determined effective methods to penetrate market through strategic control via consolidation and analysis of market variables as per AC Nielsen readings. Utilized impactful communication skills to facilitate new channel projects with special projects. Negotiated profitable contracts with service provides in areas of marketing and delivered direct service to Trade and marketing departments for purchase of promotional materials, gifts, and negotiation with agencies. Created bids for displays, promotional materials etc; generating savings of over 35% in all categories. Ensured adherence to cost, deadline, and quality standards by defining and monitoring KPIs of main suppliers.
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