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Work Background
AmadeusSenior Manager – Internal Communications & Special Projects
Apr. 2020 - Feb. 2024Community of Madrid, SpainFrom a position within the Global Corporate Communications team, I currently manage and coordinate: * Internal communications: in close coordination with the business unit leaders and their marketing teams, I design and implement global internal communication strategies related to the Engineering Community in Amadeus. *Transversal communications: in close coordination with the business units leaders, I design and implement both external and internal communication strategies for the Cloud Transformation Program and for the Amadeus Partner Network program.
![Head of NDC [X] Marketing & Communications – Senior Manager](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/c2f58025d4c2758e7ef7a5144bf5b38c282f8a63c6a5cf31b811e7948f2bb294/profile_search-227879_experience_logo.jpg){kind=logo}
AmadeusHead of NDC [X] Marketing & Communications – Senior Manager
Apr. 2017 - Jun. 2019Madrid, Community of Madrid, SpainNDC [X] is a transversal special project that pulls together resources and people from different business units with the goal of accelerating the development and adoption of the new NDC standard for travel distribution. In a position bridging between the Corporate Communications team and the project team, I was in charge of creating the branding, messaging and communications strategy for NDC [X], as well as implementing the marketing strategy, including the management of customer events.
AmadeusHead of Executive Communications
Dec. 2015 - Apr. 2020Madrid Area, Spain
AmadeusCorporate Communications Manager
Nov. 2013 - Dec. 2015MadridCurrently in the Global Corporate Communications team. Working in a leadership capacity, coordinating communications specialists and facilitating dialogue between business unit leaders, marketing teams and a network of international PR agencies, I currently manage the PR and communications for: Global Distribution business: in close coordination with the business units leaders and their marketing teams, I design and implement global communication strategies related to information generated by the subscribers side of the business (traditional travel agencies, online travel agencies, travel management companies and corporations). Financial and regulatory: in close coordination with the financial and legal teams, especially Investor Relations, I help design and implement communication strategies for financial announcements, such as quarterly results, acquisitions (such as the Newmarket International acquisition in December 2014 for $500mln, the biggest deal in Amadeus’ history) and regulatory issues.
Instituto Europeo de PosgradoProfessor of Communications Strategies
Apr. 2011 - Mar. 2015I teach basic communications skills in a MBA program aimed at future Managing Directors of small and medium enterprises.
EurocofinDirector
Jul. 2009 - Oct. 2013Madrid Area, SpainLeading a team of 5 professionals, design and implementation of PR strategies for companies in the financial and consulting sectors, such as Morgan Stanley, The Royal Bank of Scotland, BNY Mellon, M&G and DTZ. As part of a team formed by senior PR consultants, strategic and communications advisory for top Spanish and international companies, such as Santander, Banco Popular, Repsol, and Deutsche Bank. Crisis and project specific PR, such as the advisory for the domestic and international PR of the privatization and IPO of Loterías del Estado (2011). Preparation and presentation of Communications Proposals for potential clients.
elEconomistaStaff Writer Bolsa&Inversión (Markets and Investments)
Aug. 2008 - Mar. 2009Investment Banking sector coverage in Spain, including the elaboration of the yearly Bonds&Lending special issue. Capital markets correspondent, both equity and fixed income, including reporting on corporate bond issues and prospective IPOs. Beat reporting on Lehman Brothers structured bonds and Madoff impact on the Spanish market. Finalist of the IX Citi Journalistic Excellence Award, for a report on the US financial deregulation process and its impact on the financial crisis caused by the subprime mortgages starting in 2007. As part of the Bolsa&Inversión (Markets and investment) section of the financial daily newspaper, covered the investment banking, private equity and capital markets information. Finalist of the Citi Journalistic Excellence Award 2009.
Stakeholders PRFounding Partner
Jun. 2005 - Jul. 2008Madrid Area, SpainPart of the founding team of the financial and corporate communications boutique. During my time in the firm, I was in charge of the following accounts: Fortis: as an account director, I provided the marketing team of the bank in Spain with communications strategy advice, as well as helped design and execute the PR actions needed to raise the profile of its investment banking, corporate banking and private banking businesses. Citibank: as a project director, I helped design and execute a communications strategy aimed at raising the profile of the retail banking business of the institution in several Spanish regions. Natra: as an account director, I provided the management team of the food company and of its subsidiary Natraceutical – both of them listed – with communications strategy advice, as well as helped design and execute the financial PR strategy for both of them.
Porter NovelliAccount Executive
Jan. 2005 - Dec. 2005Madrid Area, SpainAs an account executive in the Financials PR team, I helped design and implement the PR strategy of JPMorgan (investment and private banking); JPMorgan Fleming (asset management); Polaris World (real estate and tourism); Exide Tudor (industrial), and Editorial El Derecho (publisher, legal).
Terra NetworksStaff Writer at Invertia
Aug. 2000 - Dec. 2004Part of the first journalistic team of what came to be the leading financial information website in the Spanish and Latam markets. I covered the equity capital markets, as well as the industrial and pharmaceutical listed companies in the Spanish stock market.
ExpansiónStaff Writer
Jul. 1999 - Aug. 2000Staff Writer of the Finance and Markets pages of the leading Spanish financial newspaper. During my time in Expansión I helped cover the information regarding the foreign financial institutions with operations in Spain, as well as the equity capital markets, including both domestic and international IPOs.
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