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Work Background
ManyanaCo-Founder, Creative Director & Executive Officer
Oct. 2016Sayulita, Nayarit, MexicoManyana is a boutique clothing and home goods brand and retail concept located in Sayulita, Mexico. Inspired by modern Mexican design, architecture, and sustainability, the shop blends handmade artisanal objects with a contemporary fashion line designed and produced in-house. * Co-founded and led creative for a boutique clothing and home goods brand rooted in modern Mexican design, sustainability, and craftsmanship. * Built an original clothing and accessories collection from the ground up, scaling to over 100 SKUs and generating ~$500K USD in annual revenue. * Founded and oversaw an in-house sewing workshop, managing a team of tailors and all aspects of design, sampling, production, and quality control. * Designed and executed all visual branding, packaging, campaigns, art direction, store design, and eCommerce strategy. * Curated artisanal home goods from independent Mexican makers; developed relationships with over 50 suppliers. * Directed all creative marketing assets, social media strategy, and product photography; trained and managed sales and retail staff.
Quality PeoplesCo-Founder, Co-Creative Director and Managing Partner
Jan. 2010 - Dec. 2019Mexico & HawaiiQuality Peoples was a globally distributed independent fashion label that blended surf culture, art, and contemporary design. Co-founded with a creative partner in Hawaii, the brand offered limited-run t-shirts and apparel that explored themes of identity, travel, and nostalgia through graphic design and photography. * Co-directed an internationally distributed graphic t-shirt and menswear label inspired by surf, photography, and typography. * Built global wholesale distribution across 100+ stockists, including Assembly NY, Colette, Odin, Ron Herman, Fred Segal, Need Supply, Tomorrowland, Biotop, Isetan, United Arrows, Journal Standard * Led all design and production, collaborating with factories and suppliers in the US and abroad. * Developed and managed eCommerce, marketing materials, look books, photography, and campaigns. * Notable collaborations with The Gap and Mike D (Beastie Boys); press features in The New York Times, Vogue, WGSN, and The New Order Magazine.
Mostasa new media designCo-Founder, Creative Director
Feb. 2000 - Aug. 2003Los Angeles, California, United StatesMostasa was a boutique web design studio I co-founded in 2000 during the first wave of digital innovation in the entertainment industry. The agency quickly became a trusted creative partner to major film studios including MGM, Universal Pictures, Fox, and MTV, designing award-winning digital campaigns and key art for theatrical and home video releases. * Co-founded and led a 10-person boutique web design studio serving major entertainment clients. * Acted as online creative director for the James Bond franchise across three films, managing digital campaigns for box office, home video, and licensing. * Designed and developed award-winning websites for clients including MGM, Universal, MTV, and Fox. * Earned Key Art Awards, recognition from Apple and Adobe, and speaking invitations at Macworld. * Self-taught in web development; drove high-efficiency creative output that saved MGM $500K in external web design costs in year one.
MGMGraphic Designer → Web Designer (In-House Digital Creative)
May. 1997 - Feb. 2000Santa Monica, California, United StatesAt MGM, I began my post-graduate career designing theatrical key art and print collateral for film releases. Over time, I transitioned into digital design, becoming the studio’s first in-house web designer. This role placed me at the forefront of MGM’s shift toward digital marketing during a pivotal era, where I created websites and online campaigns for high-profile film properties. * Designed key art for theatrical releases including James Bond: Tomorrow Never Dies, Tupac’s Gang Related, Pedro Almodóvar’s Live Flesh, Mod Squad, and Deceiver. * Transitioned into interactive design; created websites for Ronin and James Bond: The World Is Not Enough as part of MGM's new in-house digital initiative. * Personally credited with saving $500K in year one through internal digital production. * Collaborated with studio marketing teams to maintain consistency across print, digital, and brand campaigns.
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