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Work Background
Dieste HealthExecutive Creative Director
Mar. 2023Dallas - NYC
Passport Brand DesignExecutive Director of Strategy and Insights / Creative
Feb. 2021 - Feb. 2023Los Angeles County, California, United States
OrciExecutive Creative Director
Jan. 2018 - Feb. 2021Greater Los Angeles Area•Facilitate continuous innovation with high-quality outputs in Branding, Digital, Social Media, and new business.
• Helped to grow the Honda business and to win the Latin American business, and Farmers Insurance
• Clients: Honda, Acura, Dole, Farmers Insurance
Dieste Inc.Executive Creative Director
Jan. 2000 - Dec. 2018Dieste is a Multicultural Omnicom's Agency. I helped to build the following creatives teams: Creative Strategy, Branding, Direct Response, Digital and Social Media.
• Was responsible for the building and development of the following creative teams: Creative Strategy, Branding, Direct Response, Digital and Social Media
• Facilitated the growth and development of AT&T and was solely responsible for 70% of the agency revenue • Managed 35 professional team members including art directors, copywriters, broadcast, digital and print producers, copy editors, directors, photographers and digital developers
• Mentored and inspired team members to deliver award-winning (and award-worthy) work that inspired and generated measurable business returns for the organization
Key Achievement • Ensured that the creative function operated in an effective and profitable manner Clients: AT&T, Gillette, Head & Shoulders, Duracell, Orgullosa.com, Lipitor, Mirena and Sana la Rana, Brandy Presidente, Courvoisier, Brandy Don Pedro, Clamato, Budweiser, Tequila Cuervo, Pepsi-Cola, Mountain Dew, Sierra Mist, Aquafina and Gatorade, WellPoint-Anthem Blue Cross and Blue Shield Insurance, Chilli's, Hyundai, Western Union, Nationwide, HBO Latino, Southwest Airlines, 7-Eleven, Radio Shack, H&R Block, HP, BP Amoco, Texas Commerce Bank, Visa, Partnership for a Drug-Free America, Hershey, Quaker, Clorox, Glad Ware, GladTrash, Bags, Pine-Sol, Kingsford, Campbell's , Kraft , Frito-Lay, Pizza Hut, Taco Bell.
Ogilvy & MatherGroup Creative Director
Jan. 1991 - Dec. 2000• Utilized hands-on B2B and B2C knowledge to win multiple TV, Radio and Print campaigns for Mexico, Latin America and Global
• Inspired and fostered team commitment, pride, and trust which helped to facilitate cooperation and motivation among team members
• Drove revenue and top-line growth by playing key role in strategic targeting of profitable accounts and industry verticals
• Ensured innovative compliance with company business procedures including contracts and revenue recognition
• Clients: KFC, Kimberly-Clark Latin America, Kleenex, Kotex, Pull-Ups, •Won: Unilever: Pond’s, Cutex, Angel Face, Kimberly-Clark Corporation (US projects), Seagram’s (Passport, Chivas Regal, Martell, Cognaque Noblige), XX Lager y Superior Beers, K. Swiss, Bimbo, Hershey, Tums, Contac X, Panadol, Jaguar, Kraft Foods, Kool-Aid, Tang Latin America, Mattel Toys (Disney, Hot Wheels, See 'n Say, Barbie), Shell
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