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Work Background
Praesum HealthcareLead Digital Marketing Coordinator
Apr. 2025
Praesum HealthcareChannel Sales Representative
Sep. 2024 - May. 2025• Initiated and implemented the EAP program, managing outreach and partnership development with new and existing EAP companies.
• Used Apollo (B2B prospecting tool) and LinkedIn Sales Navigator to identify prospects and imported contact data in Salesforce for improved tracking.
• Designed and executed themed email campaigns using Marketing Cloud, including automated follow-ups, journeys, and A/B tests for events like end-of-year holidays, Thanksgiving, and job fairs, enhancing engagement and outreach.
• Developed Excel tools to enhance collaboration among healthcare staff, including Nurse Practitioners, Counselors, program Directors, and the sales team.
Ansel & MillerDigital Marketing Intern
Jun. 2023 - Aug. 2023Hollywood, Florida, United States• Developed and executed digital marketing campaigns, resulting in the acquisition of 11 new clients.
• Created engaging social media content to increase brand visibility and attract potential clients.
• Participated in mediations and court proceedings to gain valuable insights.
• Obtained firsthand experience in a professional legal environment.
Banyan Treatment CentersFinancial Analyst Intern
Jun. 2022 - Aug. 2022Pompano Beach, Florida, United States• Processed bank reconciliations and system integrations through Sage Intacct.
• Provided accurate forecasts by optimizing the weekly cash flow projection model.
• Provided financial reviewers with reports on merchant credit transactions by location.
• Prepared a monthly financial transaction report for distribution to Executive Directors of multiple facilities.
One Point Auto DetailCo-Founder/Brand Manager
Apr. 2021 - Sep. 2024Boca Raton, Florida, United States• Co-founded a full car detailing service and prepared monthly financial, customer analysis reports, and marketing plan.
• Improved brand awareness through social media accounts, resulting in a 1,000% increase in clientele.
• Increased revenue by analyzing monthly P&L and eliminating unnecessary costs.
• Identified and implemented marketing strategies to achieve customer retention and new customer acquisition.
Brand NorthProject Management Intern
Dec. 2020 - Feb. 2021Boca Raton, Florida, United States• Boosted Google search results by 18% by optimizing clients' Google My Business pages.
• Partnered with the Manager to evaluate client website designs and SEO.
• Analyzed clientele's presence and visibility through research and analysis. • Improved efficiency and streamlined processes by implementing a comprehensive project management system.
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