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Work Background
AmagenceManaging Director
Mar. 2019HertfordshireFull stack marketer, specialising in SEO, Google ads management, eCommerce, online and off-line advertising and social media services for SME’s throughout the UK. Boutique marketing agency with diverse clients across industries from aviation to fashion. A number of long-term clients across the apparel industry, aviation, automotive and service industries.
Automatic Vending AssociationDeputy Chair
Jul. 2018 - Mar. 2019Leeds, United KingdomBoard position for the official trade body representing the interests of the suppliers and operating businesses of the UK vending industry. Deputy chair from July 2018, assisting the Chief Executive, Chair and associated board members to continuously develop the benefits of the membership programmes. Assisting in representation of the industry, lobbying government on key issues affecting the estimated £1.5 billion vending industry. Specifically, the environmental impact of on-the-go paper cups and single use food packaging. http://the-ava.com
Nupik-FloManaging Director
Jul. 2017 - Mar. 2019East GrinsteadNupik-Flo UK Ltd is part of a wider group of businesses owned by specialist vending and catering disposables manufacturers FLO S.p.A and Dopla S.p.A. The group also includes Nupik (Spain), ISAP (Italy) and Benders Paper Cups (Wrexham - Wales). Production includes some 9 facilities across Europe specialising in PS and PP plastics, paper cups and fibre based technologies. Nupik-Flo UK Ltd manages and distributes, Flo, Nupik and Dopla products throughout the UK and Ireland as well as selected products from other group businesses.
Nupik-FloGeneral Manager UK & Ireland
Aug. 2016 - Jul. 2017East Grinstead
Care Vending Services LtdCustomer Account Manager and Digital Media Marketing
Mar. 2013 - Jan. 2014Stevenage, United KingdomCare Vending, a Stevenage based and family owned and run vending operator, has been recognised by the vending industry as ‘The Best Local Vending Operating Business’ in the UK at the recent 2013 Vending Industry awards held in Birmingham. With over 25 years operating as Care Vending and in excess of 40 years of experience in the vending industry, Care Vending has a proud reputation for providing quality and reliable vending products and services. It’s this emphasis on service along with known brand products that has seen Care Vending build up an enviable client base of local and internationally known businesses including MBDA, Harrods of Knightsbridge, The University of Hertfordshire, Commerzbank, The Telegraph and many more.
HamMom Equestrian LimitedWeb Manager
Aug. 2012 - Jan. 2013OlneyHamMom Equestrian Limited, formerly trading as HM Equestrian and now as Country & Stable (http://www.countryandstable.co.uk). Retail website specialising in Equestrian lifestyle clothing, horse rugs, tack and accessories. My role within HamMom Equestrian was a key development position including content creation, imagery sourcing and production, marketing and online and off-line advertising creation. Substance over style is the key, making sure that customers can find what they need as quickly as possible without endless searching. A key to customer satisfaction was having everything listed on the site in stock, no back-ordering and no-drop shipping. When the customer places the order its ready for immediate dispatch. www.hmequestrian.com (now http://www.countryandstable.co.uk) went live on the 26th October and is currently advertising online and off-line with the majority of the available specialist equestrian publications. This includes Horse and Hound, Equestrian Lifestyle Magazine, Pony, Horse and Your Horse.
mysmartypants.co.ukDirector
Aug. 2011Benington - HertfordshireAward winning lingerie website offering quality, known designer brands for women. Winners of the 2021 Stars Underlines Best E-Tailer award. An opportunity arose in 2011 to take on the existing mysmartypants business that had previously been formed in 2008. Since the purchase of the business mysmartypants has seen modest growth from the investments of both time and money available. 2011 and 2012 saw a consolidation of the business and key investments made to support mysmartypants for the future. Continuing to grow in a fierce retail market by offering a wide range of fashion focused ranges along side continuity lines, setting it aside from from many limited ranges for the brands in departments stores on the high street and competitors online. Mysmartypants continues to work closely with its trusted supplier brands and continues to see double digit growth year on year. We've also recently expanded to new premises including a fitting studio.
Nupik-FloSales and Marketing Manager
Sep. 2008 - Aug. 2016Hertfordshrie - TravellingNupik-Flo is a plastics manufacturer specialising in the production of Polystyrene and Polypropylene tumblers for the vending, retail and wholesale trades. Nupik is a Spanish registered company and Flo is an Italian registered company. Both came together nearly 30 years ago to fulfil market opportunities in the UK under one company. Production currently stands at over 20 billion plastic products per year for Europe. My role is as a Sales and Marketing Manager with responsibility covering the whole of the UK, but specifically sales in Southern half of the UK (Midlands downwards). In a fiercely competitive market there is a demand on maintaining existing business whilst looking for growth. Whilst year on year growth isn’t always achievable Nupik-Flo year on year achieves in excess of £9 million of turnover a year. Throughout my time with Nupik-Flo I’ve been involved with and solely responsible for the acquisition of key contracts, in particular vending buying groups (e.g. www.covergroup.com) and supply of many millions of catering disposables for key events including the London Olympics. Key responsibilities include: • Day to day contact with customer-base within the area and also key vending operators throughout the UK
- Lead generation and follow up including cold calling where necessary as well as development of existing customers business by introducing new and existing products from the Nupik-Flo ranges and a few that weren’t.
- Contract negotiation from beginning to implementation with buying groups and larger key businesses.
- Trouble shooting within the vending side of the business. Vending is reliant upon consistent products day in day out. If a problem arose it was fundamental it was dealt with quickly and efficiently.
- Development and maintenance of the Nupik-Flo UK website plus associated micro-sites as well as marketing creative production, implementation and future planning
Ignition (Company Publishing Ltd.)Automotive Marketing Assistant
Jan. 2006 - Jan. 2008Little Hadham - HertfordshireTechnical Developer - Ignition (Previously known as Marketing International) December 2006 – August 2008 and
Automotive Marketing Assistant – Marketing International (MI) – Aug 2001 – May 2004 Ignition (MI) are specialists in high impact product launch programmes, intelligent and practical marketing solutions and provides training to maximise the effectiveness of automotive sales staff. Working with manufacturers at the highest level this includes being privy to market sensitive information prior to vehicle launches, the development and maintenance of on-line and paper based materials used internally and externally by the manufacturers Key clients included: Ford Motor Company, Ford Credit, Ford Financial, Toyota Europe, Mazda GB, Land Rover, EGR, Designer Vision, Cyclops, MS Design and Retainagroup Key responsibilities included:
• Copywriting of training literature including competitive comparisons, technical brochures, customer facing materials and brand biased competitive comparisons
• Creation, development, implementation and maintenance of on-line databases containing customer facing pricing and marketing programme details. E.g. Ford Customer Price List, Toyota online training systems
• Event materials preparation for both staff and delegate training
• Participation in events as part of the management team
• Attend meetings including brand and launch planning, marketing programme announcements
• Maintain customer/client relationships and continued development of new projects
• Photography of products, key events and for one of Ford's in-house magazine Established in 1979, we are ISO 9001 accredited and core members of the European Learning Industry Group (ELIG).
Specialties
Learning; Training Development; e-learning; Content & Creative Development: Consultancy; Product Launches, Events & Experiences
JATO DynamicsAutomotive Researcher
Aug. 2005 - Dec. 2006JATO Dynamics is the leading supplier of automotive market intelligence to both manufacturers and subsidiary industries. JATO provides accurate, up-to-date databases of all vehicle prices, specifications, industry news, incentives information and sales and registrations data including forecasting. Information can be made available through one or all of JATOs products. V4, CarSpecs, JATO in-hand, JATONews and JATONet . These are all used daily by virtually all of the major automotive manufacturers worldwide. JATO products can assist with product planning, model mix, competitor research and many more requirements. Key responsibilities include:
• Maintaining current data on 26 brands within the UK automotive market including Aston Martin, Chrysler, Jeep, Nissan, Porsche, Renault, Rolls Royce and Subaru
• Establish and maintain regular information flow from manufacturer sources for the best, correct data
• Research future product activity
• Creation of editorial for JATONews articles relating to product actions, future product plans
• Physically check new and existing vehicles in the market place to ensure data integrity
• Attendance of relevant UK automotive shows and events
Used Car Buyer Magazine - TRMGAssistant Editor
May. 2004 - Dec. 2004HatfieldUsed Car Buyer was a low budget magazine that had been running for around seven years. The decision had been taken in 2003 to re-launch Used Car Buyer with a revised editorial team and a glossy new lifestyle feel. It was a light-hearted but educated look at what was available to the used car buyer. Following the principle of “most metal for your money” the publication endeavoured to cater to the needs of all markets and make suggestions of what to buy, be it a cut price super car or a Routemaster bus. With the new look and feel and increased promotional activity, including television advertising, it recorded significantly increased sales. The decision was taken by the owners to sell the product to a publishing house more suited to the market and with existing automotive titles in its portfolio. The editorial team were made redundant and all but one member went to work on alternative projects. Key responsibilities Included:
• Planning for future articles and features
• Test driving or researching vehicles and writing an appropriate lifestyle orientated review
• Development of a 10 year price guide with ‘Wise Buyers Guides’
• Sourcing and interviewing celebrities and members of the public. Interviewees included Martin Brundle, Alex Zanardi, Gail Porter, Tiff Needell, Jason Plato and Tony Jardine
• Proof reading and copy sub-editing
• Responsibility for updating and maintaining the features at the back of the magazine. These included guides on buying used vehicle, recommended manufacturer used approved plans and our ‘Top 100’ used cars
• Attending photo-shoots and researching and selection of relevant images for features
• Sourcing and selection of accessories to feature in the magazine
• General administration duties
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