Ignition (Company Publishing Ltd.)Automotive Marketing Assistant
Jan. 2006 - Jan. 2008Little Hadham - HertfordshireTechnical Developer - Ignition (Previously known as Marketing International) December 2006 – August 2008 and
Automotive Marketing Assistant – Marketing International (MI) – Aug 2001 – May 2004 Ignition (MI) are specialists in high impact product launch programmes, intelligent and practical marketing solutions and provides training to maximise the effectiveness of automotive sales staff. Working with manufacturers at the highest level this includes being privy to market sensitive information prior to vehicle launches, the development and maintenance of on-line and paper based materials used internally and externally by the manufacturers Key clients included: Ford Motor Company, Ford Credit, Ford Financial, Toyota Europe, Mazda GB, Land Rover, EGR, Designer Vision, Cyclops, MS Design and Retainagroup Key responsibilities included:
• Copywriting of training literature including competitive comparisons, technical brochures, customer facing materials and brand biased competitive comparisons
• Creation, development, implementation and maintenance of on-line databases containing customer facing pricing and marketing programme details. E.g. Ford Customer Price List, Toyota online training systems
• Event materials preparation for both staff and delegate training
• Participation in events as part of the management team
• Attend meetings including brand and launch planning, marketing programme announcements
• Maintain customer/client relationships and continued development of new projects
• Photography of products, key events and for one of Ford's in-house magazine Established in 1979, we are ISO 9001 accredited and core members of the European Learning Industry Group (ELIG).
Specialties
Learning; Training Development; e-learning; Content & Creative Development: Consultancy; Product Launches, Events & Experiences