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Work Background
The Luna NetworkFounder
Apr. 2025United Kingdom, BristolThe Luna Network embeds expert marketing teams directly into growing businesses—bringing the strategic depth of a top-tier agency, the agility of a startup, and the results-focus of an in-house team.
We partner with scale-ups to accelerate growth through tailored, hands-on marketing execution. Our fractional teams work inside your business to build demand, optimise performance, and leave behind a self-sustaining marketing engine. No fluff, no overhead—just measurable impact, delivered with speed and precision.
TomTomDirector of Product Marketing
Apr. 2024
TomTomHead of Portfolio Marketing
Jun. 2023 - Apr. 2024
TomTomHead of Global Product Marketing
Apr. 2021 - Jun. 2023
TomTomHead of Visualization Lab
Mar. 2020 - Apr. 2021
TomTomHead of Maps Product Marketing
Oct. 2017 - Mar. 2020United Kingdom
TomTomSr Product Marketing Manager
Nov. 2016 - Oct. 2017London, United KingdomAs Senior Product Marketing Manager - TomTom I lead a team of 5 global and regional product managers, along with responsibility for the European region, directing the marketing strategy, market penetration, and communications while working with leading brands such as Renault, Fiat, Uber, Apple, and Microsoft across European markets. I orchestrate all bottom-line factors, including evaluation of competitive offerings, market gaps, and product and technology trends to identify and attract new business opportunities. I lead Smart Cities marketing strategy within TomTom including white paper development and presentation at global events. I direct all marketing operations including creation of sales marketing collateral, go to market strategies for IoT and Smart City markets. I successfully conduct competitive and market benchmark and quality tests. I manage products, policies, procedures, and pricing while defining overall product strategy. The following are highlights of the value I brought to TomTom: ☛ Managed marketing communications strategy and implementation, sales training, corporate positioning, product launches, sales collateral and tradeshow marketing. ☛ Pro-actively identified top 10 high growth areas for market penetration and product positioning thereby increasing profit and ROI by Manifolds. ☛ Identified and capitalized new revenue generation opportunities as well as expanding TomTom’s product portfolio by designing and implementing marketing strategy for IoT and Smart City markets. ☛ Increased market penetration by coordinating with and supporting the sales channel
TomTomProduct Line Manager Urban Maps
Jul. 2014 - Nov. 2016United KingdomAs a Senior Global Product Manager – Urban Maps at TomTom, I spearheaded the evolution, development and implementation of robust product strategy across global markets including USA, Europe and Asia. I efficiently led a team of 30+ employees in successful achievement of targets and goals in alignment with the predefined objectives of organisation, including project managers, specification architects, and engineers dispersed across 3 locations in USA, Europe and India. I successfully applied all aspects of product management including writing of training materials, go to market strategy, planning of production capacity, pricing strategy, market and competitor analysis, Benchmark and quality testing methods. I exceeded all predefined targets and goals. The following are highlights of the value I brought to TomTom: ☛ Successfully launched new Product category designed as “Out of Car” navigation for urban environments by analyzing competitive offerings and market gaps to develop and implement new product category strategy. ☛ Developed and executed go to market strategy with key customers in Mobile, IoT and Smart City sectors by owning and managing roadmap and negotiating global sourcing agreements. ☛ Recognized as robust and efficient leader by TomTom senior management and regularly briefed the board on operational management issues.
TomTomProduct Line Manager Latin America
Jul. 2010 - Jul. 2014United Kingdom & BrazilAs a Product Line Manager – Latin America at TomTom, I directed product and regional/international operations across South and Central America, Brazil, and Caribbean. I successfully performed competitor and market analysis, road map planning and management, contract negotiations, customer meetings, presentations at industry events, and strategy development which included pricing and licensing models. The following are highlights of the value I brought to TomTom: ☛ Expanded market share and established alliance initiatives as a result of prosperous development and implementation of 3 year roadmap in line with corporate strategy for the region. ☛ Extensively travelled, identified, and resolved problems and negotiated principal contracts resulting in customer satisfaction and future prospects for the business. ☛ Effectively led international project teams to proven results across lines of businesses, geographic borders, time zones, and cultures.
Ordnance SurveySector Manager Navigation
Oct. 2007 - Jul. 2010Development and delivery of strategy for Navigation Sector within Ordnance Survey.
Relationship management of Tele Atlas, Microsoft, Nokia, Navteq and Garmin
AMG GroupSales Manager
Jan. 2004 - Oct. 2007Port GlasgowManagement of Regional Sales Team for UK
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