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Work Background
Global SistersArmidale Lead
May. 2025
Othelia Story TechnologiesPresident, Operations, Business & Legal Affairs
Apr. 2022 - May. 2025Othelia is a culture-tech start-up based in the US and Australia. Our mission is to keep the magic of story alive. My role is to lead operations, governance and human resources. • Led change management, and legal affairs during complex corporate restructure and merger process
• Developed corporate governance and HR frameworks for multi-jurisdictional operations (Australia and US), updated in line with global developments in AI regulation • Provided strategic alignment advice to CEO and founders to deliver on critical path and build business plan
• Led marketing of SaaS product throughout 2022
Group Hug Director
Sep. 2020 - Jan. 2023AustraliaContract and project communications, audience engagement strategies and production services.
• Delivered a nationwide tertiary student engagement campaign for Poultry Hub Australia • Provided brand development, market testing, marketing and PR services
University of New England (AU)Communications Lead, International Development
Oct. 2019 - Jan. 2022Armidale• Led communications and PR for gender equity programs and international research projects under DFAT and ACIAR initiatives.
• Produced strategic content for Australian ambassadors and high-profile stakeholders
• Enhanced existing M&E frameworks to support future fundraising efforts.
• Developed and facilitated media workshops in a cross-cultural context.
University of New England (AU)Social Media Manager
May. 2018 - Oct. 2019Armidale, New South Wales• Developed and implemented a comprehensive social media strategy to ensure brand cohesion and targeted communications across 200+ accounts. • Dramatically improved cross-departmental collaboration and delivered best practice training to a network of 50+ social media managers.
• Established crisis communications procedures and performance reporting
• Delivered evergreen marketing assets, targeted student acquistion and retention campaigns
TEDxSydneyPartnerships Manager
Oct. 2015 - Sep. 2016Partnerships Manager for the 2018 TedxSydney, working with St George Bank, Sydney University and Optus. Highlights included the #espressoyourself Sydney University campaign, St George Kick Start fast pitch competition and Optus #yesmoments app development.
Wild RumpusSkillshare Program Manager / Partnerships Manager
Apr. 2015 - Dec. 2015Bulli
Sun ChaiBusiness Owner
Nov. 2014 - Nov. 2024Armidale, New South Wales, Australia
MoshcamHead of Programming & Artist Relations
Apr. 2012 - Jan. 2015Sydney, Australia
Sydney FestivalMusic Coordinator
Aug. 2011 - Mar. 2012Sydney, Australia
Human Rights Arts and Film Festival, NSWDirector
Mar. 2007 - Dec. 2007Sydney, Australia
MerivaleBusiness & Legal Affairs Manager, Snr Artist Liaison; Good Vibrations Festival
Jan. 2007 - Dec. 2011Sydney. Melbourne. Gold Coast. PerthOne of Australia's largest nationally touring festivals with 4+ stages and lineups that included Kanye West, The Killers, Basement Jaxx, Fatboy Slim, Faithless, The Roots, Phoenix, Busta Rhymes, The Presets and Erykah Badu.
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