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Work Background
HoneywellCommunications Owner
Aug. 2024 - Jul. 2025• Developed and refined messaging guidelines and branding standards to align with overall brand strategy.
• Acted as a key bridge between app users and development teams to ensure clear communication and alignment on project goals.
• Transformed technical insights into engaging content for internal and external communications.
•Curated and led monthly workshops educating stakeholders on different high level industry concepts
HoneywellSenior Digital Marketing Specialist
Apr. 2024 - Aug. 2024• Managed enterprise-level content management systems, particularly Adobe Experience Manager (AEM), ensuring consistency and best practices
•Collaborated with cross-functional teams to identify roadblocks and streamline processes for high-quality web content projects
•Educated stakeholders on best practices for website updates and landing pages, driving improved user experience
OptumMarketing eCommerce Consultant
Apr. 2023 - Apr. 2024• Collaborated with cross-functional teams to define and implement web strategies for Optum's eCommerce platform. • Utilized responsive web design principles to enhance user experience and readability on the company website. • Managed and analyzed the effectiveness of e-commerce marketing programs to drive revenue growth.
Change HealthcareDigital Media Production Specialist
Apr. 2021 - Apr. 2023• Managed site content updates through Adobe Experience Manager, ensuring visual consistency and brand adherence. • Collaborated with QA Engineer and UX designer to prevent functional flaws and enhance user experience. • Drove over 500k in revenue through optimization of site-wide chatbot. • Coordinated with developers and designers to ensure user-friendly and SEO-optimized websites.
Change HealthcareDigital Marketing Strategist
Mar. 2020 - Mar. 2021• Developed customer engagement strategies via chatbot to enhance user experience and drive conversions. • Optimized company website using Adobe Experience Manager to improve user interface and increase traffic. • Analyzed data from digital ad campaigns to provide insights and recommendations for strategic decisions. • Conducted keyword research and analyzed competitor SEO and PPC campaigns to identify opportunities for growth.
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