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Work Background
Sun LifeAVP Marketing, Head of Health
Sep. 2023 - Feb. 2025Toronto, Ontario, CanadaInnovating how to help Canadians live healthier lives. -Built and led Health Marketing & Innovation function, uniting brand, data, product, and partnerships.
-Launched national programs (Mental Health, Chronic Disease, CDCP) impacting 9M Canadians.
-Forged strategic partnerships, including Toronto Raptors, and improved cross-functional alignment.
-Identified organizational gaps and implemented frameworks to accelerate execution and clarity.
Unyte Health Inc.VP Marketing & Culture
Sep. 2019 - Jul. 2021Toronto, Canada AreaHelp your clients thrive with listening tools for nervous system regulation. -Executive leader driving multinational strategy, digital transformation, and brand/product growth for therapeutic healthcare tools.
-Led brand and product transition post-acquisition; scaled digital platforms during COVID to broaden care access globally.
-Built high-trust, collaborative culture; unified sales, marketing, and operations to improve engagement and performance.
-Expanded market reach, revived referral networks, and forged clinical partnerships to accelerate growth.
Pilon School of Business at Sheridan CollegeCourse Instructor
Jul. 2019 - Aug. 2019
FreelanceIndependent Consultant
Jan. 2018Toronto, Ontario, CanadaMake your uncomfortable comfortable: Consultant | Fractional & Advisory Roles I help purpose-driven organizations untangle complexity working as a trusted advisor to executives, boards and leadership teams to create clarity across brand, product, operations, and culture. Whether through quick-hit strategy sprints, facilitation & visioning workshops, or deeper transformation partnerships. I work with leaders to unpack complexity and silos, navigate transition and growth to realign their organizations and accelerate decision making so they can move forward with bold focus, authenticity, and impact.
BrainriderManaging Director
Jul. 2014 - Apr. 2018Toronto, Canada AreaDo more. Do it better. -Scaled multinational agency from 10 → 80+ employees; led strategy, operations, client success, and HR functions.
-Engineered growth strategies informed by financial and customer insights; aligned executive teams including Facebook US operations.
-Built a flexible, people-first culture to improve retention, engagement, and output.
-Clients spanned multiple industries, including technology, finance, and B2B services.
Public Inc.Director Projects & Strategy
Jul. 2013 - Jun. 2014TorontoWhy shouldn't we all profit from doing good? -Developed integrated communications and social impact strategies for purpose-driven organizations.
-Delivered campaigns and programs advancing workplace mental health, community engagement, and social impact.
-Pioneered workplace mental health campaign, setting new industry standards pre-Bell Let’s Talk. Clients included: Partners For Mental Health, Holland Bloorview, Baycrest Foundation, Bridgepoint Active Healthcare, Futurpreneur Canada, Ikea, Breakfast Cereals of Canada
BrainRiderOperating Partner
Oct. 2010 - Jul. 2011Toronto, Ontario, Canada
Rogers Communications Inc.Marketing Communications, Wireless Senior Manager
Dec. 2006 - Oct. 2010
TBWAAccount Director
Feb. 2005 - Dec. 2006
Cossette Communication-MarketingAccount Supervisor
May. 1999 - Feb. 2005
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