Titan FittingsMarketing Project Manager
Apr. 2023 - Apr. 2024Denver, Colorado, United States-Digital Strategy & Revenue Growth: Spearheaded a marketing overhaul across four e-commerce brands, leading to a 26.43% increase in revenue and a 24.11% uplift in digital visitors to over 1.1M within a year, in an ITAR-compliant environment.
-Leadership & Team Collaboration: Led a dynamic team of 8, fostering cross-departmental collaboration that significantly enhanced customer engagement and boosted online revenue.
-E-commerce Platform Optimization: Directed the strategic revamp of one 20,000-product platforms, significantly improving SEO visibility and user experience, which resulted in increased order volume and conversion rates.
-Digital Marketing Excellence: Managed comprehensive campaigns across Google Ads, Bing Ads, LinkedIn Ads, and Amazon Ads with a $60K monthly PPC budget, securing over 5 times ROI and contributing to substantial revenue growth.
-Market Expansion & Integration: Drove expansion into Amazon and Walmart, leading to significant monthly revenue growth, and orchestrated high-impact email campaigns that set new company benchmarks for engagement and performance.