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Work Background
JancisRobinson.comCollaborator
Oct. 2023London Area, United KingdomWrite articles, rate wines, and cover London tastings, offering expert perspectives on emerging trends and notable producers. Contribute to one of the world’s leading wine publications, building credibility and a global network of industry connections.
Grand Crew Wine Marketing StudioFounder
Aug. 2023London, England, United KingdomEstablished an independent agency specializing in sustainable wine branding, packaging, and digital storytelling. Lead a community of designers, copywriters, and strategists to craft integrated marketing campaigns for modern wine brands. Provide brand positioning, social media management, and content strategy to help clients engage with global audiences.
www.flor-gomez.comWine Marketing
Feb. 2019LondonOffer 360° wine communication solutions as a brand ambassador, content creator, and communication strategist. Consult with wineries on digital marketing tactics (SEO, social media, email marketing) to strengthen brand visibility and growth. Champion innovation, sustainability, and consumer insights to differentiate clients in saturated markets.
Trinchero Family EstatesEnologist
Aug. 2018 - Feb. 2019Saint HelenaLed innovative fermentation trials to refine product quality and consistency. Coordinated grape reception and managed red/white fermentations, ensuring accurate, data-driven winemaking decisions.
DOMAINE FOUGERAY DE BEAUCLAIRAssistente de vendanges
Sep. 2017 - Sep. 2017Bourgogne, FranceI spend my 2017 holidays working 14-hour shifts in a small charming winery in Burgundy...and yes, what a cliche was to madly fall in love with Pinot Noir!
Grupo PeñaflorCorporate Business Manager Europe
Mar. 2016 - Jun. 2018Managed 15 key accounts (~40K cases/yr) across multiple European markets for Argentina’s largest wine group. Oversaw marketing strategies, forecasting, and export logistics. Directed the launch of a luxury wine e-commerce platform, managing brand strategy, content creation, and PR. I took over the creative direction to develop a luxury wine e-commerce for private clients, including brand strategy, content creation and PR.
I also became a brand ambassador to Michelin star restaurants. Lucky enough, I got to work with amazing markets like France, Spain, Portugal, Italy, Germany, Serbia, Czech Republic,Switzerland, Croatia, Slovakia, Finland, Sweden, Norway,Denmark,Russi and Austria
Grupo PeñaflorJoven Profesional- International Business
Sep. 2015 - Aug. 2016For a year time I had an intensive training with the commercial US team, Marketing, Bulk, and Private labels, till the European team welcomed me as coordinator for Scandinavian tenders for the whole group.
Trinchero Family EstatesResearch enologist
Sep. 2014 - Aug. 2015Saint Helena- Napa ValleyI had the chance to fully put my nerd hat on, and performed a handful of innovative trials at Trinchero Family Estates. An amazing winemaking team welcomed to their “round table” and I learned a lot about their technical approach to tasting and blending. Also, I coordinated the grape reception and managed red and white fermentations.
Plancic dooAssistant Winemaker
Aug. 2013 - Jun. 2014Hvar, CroaciaMy first face-to-face experience as an Assistant winemaker was in my grand grand parents town in Hvar, Croatia.
Terrazas de los AndesHarvest technician
Mar. 2013 - May. 2013Mendoza, ArgentinaIn 2013 ran around Terrazas de los Andes all day checking temps and taking Brix. I learnt a great deal about macerations and tannin management.
Moët Hennessy USALab Technician
Jul. 2012 - Dec. 2012Napa, CaliforniaAfter performing a trillion lab analysis for Domain Chandon in 2012, I achieved ninja-level on popping sparkling wine bottles.
Rojos & Elegantes winestoreSales
May. 2011 - Jul. 2011Mendoza, ArgentinaI did a masters in reading different types of consumers and how to make their buying process easier while making more profit.
Achaval-FerrerQuality control and traceablity system managment
May. 2010 - Jun. 2012Mendoza, Argentina
Achaval-FerrerLab technician
Feb. 2010 - May. 2012MendozaFrom 2010 till 2012 I spent my junior lab-rat years being an analyst in a tiny lab, a pro barrel climber, and a proficient press cleaner at Achaval-Ferrer. Later on, I convinced the management that I could design a new traceability and HACCP system.
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