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Work Background
VacoContent Moderator via Highspring at Google
Oct. 2023• Content Moderation Agent, part of the EU YTAds Production Team, actively contributing to the improving of new technologies focused on enhancing content quality and optimizing user experience. • Review video and static content against existing guidelines and consistently meet productivity and quality targets. Analyze corporate-generated content with annotations to feed AI model and Machine Learning engine. • Support urgent or sensitive requests for projects while collaborating with cross-functional teams. • Languages supported: EN, PT, IT.
Folk ComunicaçãoAdvertising Account Executive
Apr. 2017 - Jun. 2019Sorocaba, Brazil• Working as an Advertising Account Executive for a specialized Communications Agency, focused on achieving results in the LATAM market through Digital projects. • Demonstrating expertise in customer service, strategic planning, content creation, and performance analysis. • Managing Digital Marketing accounts for medium and large companies with local and national presence, cultivating strong relationships with clients to gain a deep understanding of their markets and propose tailored solutions. • Writing, editing, and proofreading various content types, including Social Media posts, blog articles, website copy, and printed materials, while also utilizing public relations and SEO techniques for optimized content. • Identifying industry trends, audience preferences, and competitive landscapes, ensuring the development of engaging and effective marketing strategies. • Collaborating with cross-functional teams, such as designers, developers, and analytics professionals, to coordinate the execution of integrated marketing campaigns and deliver outstanding results for clients. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 | 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗔𝗴𝗲𝗻𝗰𝘆 | 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 | 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮
WDS, A Xerox CompanyCustomer Service Agent
Aug. 2016 - Nov. 2016Poole, Dorset, UK• Providing customer service via phone, chat, and email as a Customer Service Agent in a UK technology company with a multi-language team, specializing in delivering Customer Care services for the world's leading technology company: Google. • Addressing customer inquiries, troubleshooting technical issues, and resolving requests related to the company's flagship products (e.g., Gmail, Google Drive, and Google Play Store). • Identifying emerging trends observed within customer feedback and highlighting common problems to the relevant departments for further analysis and resolution. • Collaborating with cross-functional teams to improve customer support processes, contributing insights and suggestions for enhancing service quality and efficiency. • Ensuring accurate and timely documentation of customer interactions, including detailed records of inquiries, resolutions, and any additional actions taken. • Continuously expanding product knowledge and staying updated with the latest features and updates across Google's suite. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗔𝗴𝗲𝗻𝘁 | 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 | 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗖𝗮𝗿𝗲 | 𝗧𝗲𝗮𝗺 𝗙𝗼𝗰𝘂𝘀
Ser Italiano - Cidadania ItalianaMarketing & Customer Service Manager
May. 2016 - Sep. 2022Bassano del Grappa, Italy & Sorocaba, Brazil• Italian Citizenship Consultant • Working with Italian Citizenship recognition processes and genealogy research for a diverse range of people. • Creating compelling content for social media platforms, including strategic planning, defining editorial calendars, developing visual identity, monitoring performance and engagement. • Coordinating internal and contracted teams to ensure effective communication and marketing efforts. • Providing global support to customers who approach Ser Italiano with the goal of achieving their dream of obtaining a European Passport. • Conducting thorough research, analysis of genealogical records and legal requirements to assist clients in the Italian Citizenship recognition process. • Personalized guidance and assistance to clients throughout the entire Italian Citizenship application journey, including document gathering, translation, and submission, ensuring a smooth and successful experience. 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗖𝗶𝘁𝗶𝘇𝗲𝗻𝘀𝗵𝗶𝗽 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 | 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 | 𝗚𝗲𝗻𝗲𝗮𝗹𝗼𝗴𝘆 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 | 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗣𝗮𝘀𝘀𝗽𝗼𝗿𝘁
Paradigm PicturesCreative Director
Jan. 2016 - Dec. 2020USA Los Angeles, California, Estados Unidos• Collaborating with filmmaker and producer Frederico Lapenda, to develop articles, special reports, social media content, and press releases. • Creating compelling and engaging written content that effectively communicates the unique aspects and value of Paradigm Pictures' projects. • Conducting research and analysis to gather relevant information and insights to support content development and promotional activities. • Coordinating with the creative team to ensure the alignment of messaging and branding across various communication channels. • Building relationships with media outlets, journalists, and influencers to facilitate media coverage and increase brand visibility. • Monitoring media trends and industry developments to identify opportunities for strategic communications and maximize exposure for Paradigm Pictures' projects. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 | 𝗦𝗲𝗻𝗶𝗼𝗿 𝗣𝗿𝗲𝘀𝘀 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 | 𝗙𝗶𝗹𝗺𝗺𝗮𝗸𝗲𝗿 | 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
HabitareSR. Content Coordinator
Jul. 2013 - Mar. 2016Sorocaba, Brazil• Writing, editing, proofreading, and managing teams as a Journalist and Content Coordinator for a long-standing Traditional Architecture and Decoration magazine. • Developing agendas, curating content, and providing editorial coordination for articles & special reports in collaboration with a diverse team of editors, graphic designers, columnists, and international correspondents. • Conducting in-depth research to gather information for article development. • Collaborating with the creative team to maintain consistent visual aesthetics and enhance the overall quality of the magazine. • Coordinating and overseeing the production process to ensure timely delivery of high-quality articles and reports. • Managing and organizing editorial schedules, deadlines, and assignments to maintain an efficient workflow and meet publication goals. 𝗝𝗼𝘂𝗿𝗻𝗮𝗹𝗶𝘀𝘁 | 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 | 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 | 𝗗𝗲𝗰𝗼𝗿𝗮𝘁𝗶𝗼𝗻
Acesso Content Manager
Jan. 2007 - Jun. 2012Sorocaba, Brazil• Conducting analysis, diagnosing, and developing corporate communication tools for major local and international companies (Metso, Hershey's, Atlas Copco, SaraLee, Apex Tools, and Hanesbrands). • Creating newspapers, magazines, bulletin boards, campaigns, and various other communication support materials. • Utilizing interviewing skills to gather information and writing expertise to produce high-quality content. • Ensuring accuracy and clarity by engaging in proofreading activities. • Overseeing graphic production processes to maintain visual appeal and consistency. • Managing teams to coordinate and execute content creation and communication projects effectively in Acesso group. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 | 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 | 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝘆 | 𝗠𝘂𝗹𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀
Editora Escala LtdaSenior Writer
Jan. 2006 - Dec. 2011São Paulo, Brazil• Writing articles as a freelance journalist for various publications within Editora Escala Ltda. • Focusing on producing engaging content about architecture, construction, interior decoration, and landscaping for Casa & Construção Magazine. • Conducting research and interviews to gather information for article development. • Crafting compelling and informative articles that resonate with the target audience. • Collaborating with editors and other team members to ensure the accuracy and quality of written content. • Adhering to deadlines and following editorial guidelines for seamless publication. 𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲 𝗝𝗼𝘂𝗿𝗻𝗮𝗹𝗶𝘀𝘁 | 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 | 𝗖𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 | 𝗗𝗲𝗰𝗼𝗿𝗮𝘁𝗶𝗼𝗻
allTVBroadcast Presenter
May. 2002 - Jul. 2004São Paulo, Brazil• Writing, producing, and hosting for the First Brazilian WebTV, pioneering interactive engagement with the audience through live chat interactions. • Reporting news as a reporter for Jornal Interativo, a daily two-hour news broadcast in Brazil. • Hosting Olé Show, a sports program featuring interviews with athletes and notable figures from the sports industry. • Performing Motor Show House, a program focused on the world of motorsports, conducting interviews with top names in high-speed competitions. • Crafting engaging content, scripts, and storylines for various TV programs, ensuring high-quality production and audience engagement. • Collaborating with a diverse team of professionals to create captivating and informative television content, maintaining a dynamic and engaging on-screen presence. 𝗪𝗿𝗶𝘁𝗲𝗿 | 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿 | 𝗧𝗩 𝗛𝗼𝘀𝘁 | 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆
Four NewsContent Coordinator
Apr. 2001 - Aug. 2005São Paulo, Brazil• Providing communication advisory services for Four News, with a focus on electronic clipping and strategic marketing. • Conducting electronic clipping of all media coverage (TV, radio, newspapers, magazines, and internet) related to São Paulo City Hall. • Coordinating a night shift team of 10 professionals to ensure efficient and accurate monitoring of media coverage. • Managing communication strategies for other clients, including Telefonica, Vivo, Red Bull, and Grupo Pão de Açúcar. • Developing and implementing strategic marketing plans to enhance brand visibility and reputation. Collaborating with clients to identify communication opportunities, manage crises, and strengthen their public image. 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿 | 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 | 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻 | 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆
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