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Work Background
Search Engine Optimization Consultant
Pain-Free Dental MarketingSearch Engine Optimization Consultant
Jun. 2023 - Jul. 2024South AfricaWorked within the SEO team as an independent contractor on dental SEO for almost 100+ clients. - Updating, optimizing and adding new service pages to dental websites - Updating and optimizing Google Business Profile and Bing Places - Keyword research and competitor analysis - Updating and adding NAP citations for dental practices - Attending online meetings with the agency and clients - Managing team Asana task board
Search Engine Optimization Copywriter
Pitch Perfect MarketingSearch Engine Optimization Copywriter
Jan. 2018Hillcrest- Writing search engine optimised articles for clients across the globe - Keyword research and content strategy development - Local and technical SEO - Social media content creation and strategy - Email marketing campaigns and drip feeds - Wordpress website and online store design - eCommerce marketing - Google and Meta Ad management
Social Media Manager
DigitLabSocial Media Manager
Sep. 2017 - Jan. 2018Gillits- Monthly content and strategy for City Lodge Hotel Group and Supa Mama including Facebook, Instagram, LinkedIn and Twitter - Ad hoc copy for Nivea Men and SA CAN - Case Studies - Working on campaigns and proposals for Nivea, Labello, Thirsti Water and Defy - Daily online community management
Stock Sales Account Manager
Drake ClothingStock Sales Account Manager
Apr. 2016 - Aug. 2017PinetownRunning the stock division of Drake Clothing which includes selling overruns and cancelled orders to independent chains, converting stock fabric into commercial styles and assisting independent chains with regular production to stock their stores. - Turning stock fabrics into trending styles and selling to customers such as JAM Clothing, PQ Clothing, Choice Clothing and PEP - Selling overruns and cancelled orders to same customers as above - Negotiating with factories and customers on price for optimal profit margins - Planning and coordinating production of orders with factories - Trend research and forecasting using WGSN and other platforms to provide customers with product that is current - Keeping in constant contact with customers is vital to keep us at the top of their minds when looking for stock
Junior Copywriting/Strategy Intern
International Trend InstituteJunior Copywriting/Strategy Intern
Jan. 2016 - Mar. 2016Kloof- Fixed term contract - internship - Creating taglines and copy for email marketing campaigns, online marketing platforms, brochures and social media for mainly retail clients such as Miladys, Game and Sheet Street - Included in brand strategy sessions when formulating campaigns and brand direction - Researching trends and concepts for presentations and to generate current copy - Analyzing overseas magazines for layout and shoot ideas to assist art direction team with concepts
Junior Fashion Merchandiser
Drake ClothingJunior Fashion Merchandiser
Jun. 2015 - Oct. 2015Pinetown- Preparing costings (sourcing fabrics, working out ratings, sourcing trims etc) - Liaising with buyers - Liaising with textile and trim suppliers - Tracking approvals - Inventory management in terms of ensuring all fabrics arrive on time and are correct base/colour/print - Constant trend monitoring and research to offer buyers new product as it enters the market - Managing two mini chain accounts
Assistant Merchandiser
Drake ClothingAssistant Merchandiser
Jul. 2014 - Mar. 2015Pinetown- Admin (filing costings, lab dips/strike-offs, trims approvals, CADs) - Sending and chasing lab dips, strike-offs and trims for buyers approval - Arranging fabric library in categories This was a temporary, part-time position while I studied, in order to gain industry experience, and I would go in when needed

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