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Work Background
token.comLead Product Designer
Dec. 2024London Area, United Kingdom
token.comLead UI Designer
Apr. 2023 - Dec. 2024London, England, United KingdomAs a Lead UI Designer at Token.com, a Web3 social cryptocurrency app that enables people to easily discover, learn and buy tokens, my goal is to take the company's visual design to the next level by infusing user-centric design thinking, design strategy and detail-oriented team. I am also leading and helping the team create the first design system from scratch that is 100% aligned with brand guidelines, which will save over 70% of the team's time on daily design tasks. Furthermore, I am contributing to improving the user experience for the product and team processes for better internal performance.
SatagoLead Product Designer
Apr. 2022 - Apr. 2023London, England, United KingdomAs Lead Product Designer at Satago, a FinTech platform that enables companies to manage cash flow and finance, I have infused user-centric design thinking and design strategy to the organisation, always working closely with the product and marketing team to improve the company's solutions. I also led and helped the team to create from scratch the first design system 100% aligned with brand guidelines, which is now consistent and saving more than 70% team's time to create new design solutions and prototypes. Furthermore, I contributed to design and build a home for the company's brand, making it consistent, organised and accessible for employees and partners to find brand assets.
SatagoUI Lead & Senior Product Designer
Apr. 2022 - Mar. 2023London, England, United KingdomSome of my roles are to apply design thinking to identify and solve problems, run user tests and analyze data, create a consistent mobile & web design system, as well as improve the product, marketing and branding.
Vivense.comUI Lead & Senior Product Designer
Dec. 2020 - Apr. 2022London, England, United KingdomAs a Lead UI Designer at Vivense.com, a UK-based furniture e-commerce company, my goal was to elevate the company's visual design by incorporating user-centric design thinking, strategic design, and detailed team collaboration. I also assisted the team in enhancing the design system and brand visual identity to better communicate with our customers. Additionally, I contributed to improving the user experience of the product and refining team processes to boost internal performance, particularly within the design team.
I R/R Digital ConsultingSenior Creative Director
Nov. 2017 - Nov. 2020Milan, Lombardy, ItalyAs a Senior Creative Director, I was responsible for developing design strategies and defining visual identities aimed at increasing conversions for online stores. I worked closely with cross-functional teams to ensure cohesive and effective design solutions that aligned with business goals. My role also involved leading market research and user analysis to inform design decisions and optimise the customer journey to improve sales results.
Braza DigitalCEO and Founder
Nov. 2013 - Nov. 2017São Paulo e Região, BrasilAs the founder of a prestigious eCommerce company in Brazil, I had the privilege of leading a fabulous team of 13 people for an enriching period of five years. During this time, I spearheaded numerous initiatives aimed at enhancing our technological capabilities and ensuring that our solutions met the highest standards of quality and innovation. Our efforts were pivotal in supporting and providing cutting-edge technology solutions to some of the most prominent players in the market, including industry giants such as L'Oréal, Damyller, Luigi Bertolli, Ikesaki, and many others. Through a strong company culture, strategic planning, relentless commitment, and a focus on excellence, we were able to forge strong partnerships and deliver exceptional value to our esteemed clients.
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