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Work Background
LVMHConsultant, editorial strategy
Apr. 2024 - Sep. 2024Paris, Île-de-France, France- Conceived and executed a complete editorial plan for the coverage of key public events
- Increased engagement for relevant event content by 127% against the previous year
- Provided strategic input on how to optimize reporting for executive audiences
- Moderated panels and performed on-site interviews to ensure critical skills and successes were brought to the fore
The Clio AwardsEuropean Markets Editor
Mar. 2023Paris, Île-de-France, France- Developed and executed editorial strategy for European market coverage, increasing engagement with regional content by 46%
- Manage the EuroVisions initiative, coordinating content across multiple European markets
- Lead moderation and speaking engagements on international storytelling approaches and cross-cultural communications
- Build and maintain relationships with major European agencies and brands
L'Atelier BNP ParibasEditor
Sep. 2020 - Dec. 2024Ville de Paris, Île-de-France, France- Led editorial strategy for content, translating complex technological concepts - notably AI, brain-computer interfaces and the virtual economy - into accessible insights for diverse stakeholder audiences
- Commissioned and edited thought leadership, focused on the intersection of technology and societal impact
- Collaborated with cross-functional teams to ensure consistency of messaging across multiple platforms and languages
- Implemented editorial standards that ensured clarity and accessibility while maintaining technical accuracy
The Clio AwardsWriter, MusebyCl.io
Jul. 2018 - Mar. 2023Bringing creativity to the forefront, no matter where it's happening. I also edit the Reinventions questionnaire series. If you've made a surprising pivot in your life, let us help you share your story.
HurrahCo Founder + COO
Sep. 2015 - Jan. 2020Paris Area, France- Designed and conceived the first-ever pure player esports agency and group holding
- Introduced multiple clients to the esports market, including Coca-Cola, Nestlé, Danone and OMEN by HP
- Collaborated with esports pure-players, including Riot Games, Strafe, G2 Esports and more
- Led an international team of 20+ experts who specialized in esports, advertising, production, gaming and talent management
- Successfully implemented a flat management system with competitive market benefits
AdweekWriter
Jul. 2015 - Jul. 2018Paris Area, France- Introduced coverage of European campaigns, improving EU readership by 64%
- A consistent top-three most-read journalist within the Adweek Creativity stable
DAREWINInternational Account Director
Jun. 2014 - Aug. 2015Paris Area, FranceBusiness development, traffic control, international outreach, and strategic direction of international accounts, which include: - Liberty Global, pan-EU (pitched and won)
- Unitymedia Germany (pitched and won)
- ARTE GEIE
- Red Bull US & UK
- Netflix FR, BE and DACH (pitched and won)
- Looklive, US market-facing
- AMC Sundance, French market (pitched and won)
DAREWINInternational Operations & Comms
Nov. 2012 - Jun. 2014ParisBegan as head of international PR, then shifted into strategy and operations for the international department. This included developing the department from the ground up, recruitment, day-to-day implementation and optimisation of the strategy, organisational management and client services. Someday I will also know how to speak German.
CB'aSocial Strategist
Oct. 2011 - Jan. 2013Paris Area, FranceThe development of social strategy, tone of voice and guidelines for an international suite of major brands, including the launch of Blue Diamond Almonds in France, Truvia, Nu Skin, and perfumerie Yodeyma. My role also included selection and oversight of community managers.
AdVerveBlog.comCo-Founder
Oct. 2009 - Jun. 2018WorldwideAdVerve featured me, Bill Green and Darryl Ohrt, deconstructing advertising and culture. The blog lasted eight years; the podcast, longer still. Check out our book, Generation Creation: Creativity in the Age of Everything.
FreelanceStrategist, Copywriter + Planner
Jan. 2009 - Apr. 2024France, the US, the UK, and Italy- Developed comprehensive communications strategies for international organizations requiring multilingual, culturally-sensitive messaging
- Led content strategy for major conferences including ad:tech (US and Europe), Le Web, MIDEM and MIP, providing real-time social media coverage and content distribution
- Managed international web projects for clients including Sodexo, Geopost, Reed MIDEM, Nestlé and more, coordinating multilingual content across 20+ markets
- Created communications frameworks that bridged cultural differences while maintaining consistent brand messaging
MarketingProfsSocial Strategy Columnist
Jul. 2008 - Mar. 2016From 2008-2012, MarketingProfs produced a series of short marketing strategy newsletters under the banner "Get to the Po!nt." I researched successful techniques in social media and mobile, then distilled them for its Social Media newsy. In December 2012, I started the #SocialSkim column, a weekly roundup of social news of interest to B2B clients. The column continued through 2017.
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