Kin EuphoricsSenior Vice President, Revenue Operations
May. 2023 - Aug. 2024United StatesLeading a global team of 6 across marketing, graphic design, web development, and ecommerce. Partnered with the CEO, CFO, Sales, Marketing, and Operations teams on business optimization. Managed P&L for direct-to-consumer, Amazon, Marketing, and Creative divisions. Designed a KPI dashboard for streamlined reporting, optimized SOPs, and led end-to-end project management for new product launches, introducing new PM tools. Built vendor relationships, streamlined the supply chain, updated packaging to reduce costs and improve margins, and spearheaded a strategic price increase for direct-to-consumer and Amazon businesses. Overhauled the e-commerce website in 3 months and created an asset handoff process that drove MoM revenue growth, brand awareness, and Kin’s highest sales quarter. Key Achievements: -Reduced inventory costs 50% by implementing a KPI dashboard to streamline reporting. -Enhanced direct-to-consumer margin from 3% to 40% within 1 year by enhancing vendor relationships.
-Increased Amazon's net margin 109% by cutting inefficient ad spend and renegotiating agency fees.
-Scaled direct-to-consumer subscription revenue 15% annually through A/B testing.
-Contributed to a $1M+ sales quarter by designing a new asset development process. -Increased new-to-brand customers 20% through a strategic price increase.