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Work Background
Julie Scherr ConsultingIndependent Consultant
Sep. 2024Providing consulting services for business operations and go-to-market strategy. Services include:
-Implementing structured SOPs, SOWs, and sales playbooks to optimize go-to-market execution.
-Advising on financial modeling and operational efficiency to streamline growth strategies.
-Developing scalable revenue operations frameworks for emerging businesses.
Kin EuphoricsSenior Vice President, Revenue Operations
May. 2023 - Aug. 2024United StatesLeading a global team of 6 across marketing, graphic design, web development, and ecommerce. Partnered with the CEO, CFO, Sales, Marketing, and Operations teams on business optimization. Managed P&L for direct-to-consumer, Amazon, Marketing, and Creative divisions. Designed a KPI dashboard for streamlined reporting, optimized SOPs, and led end-to-end project management for new product launches, introducing new PM tools. Built vendor relationships, streamlined the supply chain, updated packaging to reduce costs and improve margins, and spearheaded a strategic price increase for direct-to-consumer and Amazon businesses. Overhauled the e-commerce website in 3 months and created an asset handoff process that drove MoM revenue growth, brand awareness, and Kin’s highest sales quarter. Key Achievements: -Reduced inventory costs 50% by implementing a KPI dashboard to streamline reporting. -Enhanced direct-to-consumer margin from 3% to 40% within 1 year by enhancing vendor relationships.
-Increased Amazon's net margin 109% by cutting inefficient ad spend and renegotiating agency fees.
-Scaled direct-to-consumer subscription revenue 15% annually through A/B testing.
-Contributed to a $1M+ sales quarter by designing a new asset development process. -Increased new-to-brand customers 20% through a strategic price increase.
The Little Blue BungalowShort-Term Rental Owner/Operator
Jan. 2023Portland, Oregon Metropolitan AreaOwn and manage a short-term rental in Portland, OR: https://www.airbnb.com/rooms/6255911. Oversee operations and guest experience to achieve top search rank and maximum occupancy.
-Airbnb Superhost, maintaining a 4.98 average rating.
-Consistently exceed 95% annual occupancy rate.
-Rated a “Guest Favorite” and one of the most loved homes on Airbnb, according to guests.
-Listed in the Top 1% of homes and one of the highest ranked on Airbnb based on ratings, reviews, and reliability.
Kin EuphoricsVice President, Revenue Operations
Jun. 2021 - May. 2023
Kin EuphoricsDirector of Creative Operations
Jul. 2020 - Jun. 2021
Kin EuphoricsSr. Product Manager
Dec. 2019 - Jul. 2020Greater New York City Area
The Science ProjectVice President, Head of Operations
Aug. 2018 - Nov. 2019Greater New York City AreaLed and mentored a 20-member team, developing and implementing a standardized project management function and training staff. Directed the project management and business operations functions, partnering with brands like Nike and Pat McGrath Beauty on direct-to-consumer initiatives. Oversaw the creation of a P&L, contributing to financial planning and achieving revenue goals. Revised SOW processes, standardized rates and offerings to ensure timely payment, and provided roadmaps aligned with client business goals. Transitioned the company to a remote working model pre-COVID. Key Achievements: -Established a P&L from the ground up, achieving $2M net and $3.5M gross revenue.
-Acquired 10 new clients by developing success roadmaps maintaining an 80% client retention rate.
-Consistently achieved a 65% profit margin per project by optimizing resources and controlling costs.
-Achieved 100% on-time delivery rate and 8% revenue boost by implementing a PM function.
-Promoted from Engagement Director to Vice President and Head of Operations within 2 years.
The Science ProjectEngagement Director
Jun. 2016 - Aug. 2018
The WorldTraveler
Jan. 2016 - May. 2016Central and South AmericaTravel break to see the world.
Forward3DDirector of Operations
Dec. 2014 - Dec. 2015Greater New York City AreaManaged a global team of 10 at a Digital Marketing agency, including Team Leads and Directors, providing coaching and mentorship and spearheading a new internal recruitment process. Established standardized operational and client management systems for a US launch, serving clients like rag & bone, Coach, and Chanel Fragrance and Beauty. Provided strategic input to the P&L, ensuring accurate budget capture and financial planning. Negotiated SOWs and managed $500K annual budgets. Partnered with UK-based engineers to develop proprietary reporting dashboards, enhancing data visualization and client insights. Optimized the client pitch process and revamped marketing campaigns to improve engagement and effectiveness. Key Achievements: -Increased client sales and revenue 20% in two months by optimizing Growth Marketing campaigns.
-Doubled revenue within 6 months by setting standard procedures for reporting and integrating new clients.
-Doubled the size of the US team to 30 within 6 months by developing an internal hiring process.
David YurmanSenior Manager, Digital Marketing
Aug. 2013 - Jun. 2014Greater New York City AreaTransitioned from agency to client, leveraging my luxury and large-brand planning experience to rejuvenate the marketing approach of jeweler David Yurman. Delivered immediate plans to attract a younger demographic and generate an engaging website experience and managed inter-departmental partnerships with Creative, Merchandising, Engineering, E-Commerce, and Digital Analytics. Key Achievements:
-Crafted an online merchandising strategy that highlighted the price point desired by younger buyers, delivering +10% traffic and +7% revenue increase year over year through optimization of acquisition marketing channels.
OMD USAAssociate Director, Digital
Aug. 2012 - Aug. 2013Greater New York City AreaWorked with key clients to optimize their Digital Marketing strategy including Visa, Quaker Oats, Sabra Hummus, and Pepsi to execute media planning and buying for global companies targeting sponsorships of the Olympics and the NFL. Key Achievements:
-Led Quaker's first-ever cross-platform digital strategy, doubling digital investment YOY with the brand's largest digital media at the time.
-Planned and successfully executed Visa’s first-ever large-scale Facebook campaign, garnering significant increases in brand engagement as audiences responded to encouraging athletes throughout the 2012 Summer Olympic Games.
OMD USADigital Supervisor
Aug. 2011 - Aug. 2012Greater Los Angeles, California, United States
Morpheus MediaManager, Client & Media Strategy
Oct. 2008 - Aug. 2011Greater New York City AreaManaged client accounts for a full-service Digital Marketing agency servicing brands including Bottega Veneta and the History Channel. Managed keyword research and search engine marketing to increase brand awareness and revenue.
CBS Television DistributionPage Program
Aug. 2008 - Oct. 2008Production Assistant for The CBS Evening News and CBS This Morning
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