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Work Background
Dental Growth StrategiesDigital ads specialist
Jul. 2022 - Aug. 2024Calgary, Alberta, CanadaExperienced digital ads specialist with 2 years at Dental Growth Strategies, managing Microsoft Ads, Google Ads, Facebook Ads, and lead generation. Skilled in Google Analytics, Tag Manager, Facebook Pixel, AI-driven creative ads, and copywriting to drive results. Passionate about data and performance marketing.
CISPE EMPRESA DE CAPACITACIÓN Y ADIESTRAMIENTO DE ALTO IMPACTOCoordinador de Mercadotecnia Digital
Jun. 2019 - Dec. 2019Ciudad de México y alrededores, MéxicoCommunication and Digital Marketing Strategist
División de Educación Continua de la Facultad de Contaduría y Administración UNAMDesigner Senior
Jun. 2018 - Jun. 2019Mexico City Area, MexicoThe Continuing education Division of Faculty of Accounting and Administration UNAM came with a new project where they are looking brand positioning through a brand new institutional identity to expand their market share. The division is already famous in the country for their quality and great prices for courses, certifications and workshop in multidisciplinary topics.
My principal goal as their Communication designer is projecting the right message to succeed and bring a younger market to their education programs. Using UI/UX skills, branding, marketing and interior design to make a uniform and consistent project for the Division.
National Autonomous University of MexicoJudge (Product Design, Business and Marketing strategies)
Jun. 2018 - Jun. 2018Mexico City Area, MexicoThe 3° multidisciplinary collaborative meeting of the Faculty of Arts and Design is an event based on Design product competition for Alina Cortés´s Catering service branding. The judges issue the result by giving feedback focusing on business and marketing analysis to determine a winner.
Canales y Canals: AbogadosConsultant (Design, Marketing and Communication)
Mar. 2018 - Jun. 2018Mexico City Area, MexicoCanales y Canals is a lawyer firm who wants to show to their loyal clients a new look that is supported by a new and better service; they needed the help of a designer to give the right message on their new adventure as one new firm. Through new identity that show powerful familiar values and tradition of good ethic lawyer who can help you at any moment with any problem. From the Design perspective, we look for a solution thought the customer experience map on their website, social media content and in situ experience. Canales y Canals has now consolidated as a mature lawyer firm.
InnovaUNAMConsultant (Design, Marketing and Communication)
Jul. 2017Mexico citySeveral startups come across to InnovaUnam looking for a business plan, learning and structuring their projects, but a big complement for all those projects is the Design of their corporate image. As consultant, you might bring the uniqueness and a brand new image to get in to the market through conceptualization, market research, business analysis implementations and Design strategy and thinking methods always taking care budget for every case. As result, I have a strong portfolio of clients whom learned a lot about the importance of good design and are aware of the interaction with their brands.
At my present position I have been able to develop different projects for enterprises of different industries giving me the chance to experience working in Communication and Marketing strategy and Business analysis; these opportunities got the support by all my research in the thesis.
I was in charge for creating good and trustful relationships with my clients
I have worked in 3 main projects. DataParagon (Data science & Predictive analytics), Zaida (Human’s Talent Management), Batial (Tank Maintenance) where I developed the branding projection and the Communication Design including logo design, typeface design, stationery design, dress code design, Visual web design, Digital marketing graphics, stand design, promotional design, data analysis, advertising and Marketing strategies for each enterprise.
Universidad Nacional Autónoma de MéxicoJudge (Product Design, Business and Marketing strategies)
Jun. 2017 - Jun. 2017Mexico City Area, MexicoThe 2° multidisciplinary collaborative meeting of the Faculty of Engineering and Faculty of Arts and Design is an event based on Design product competition for a Virtual reality game using a stationary bike. The judges issue the result by giving feedback focusing on business and marketing analysis to determine a winner.
Profesional independienteBranding & Marketing Consultant
Mar. 2017Ciudad de México, MéxicoSeveral small, medium business have come across to me looking for a business plan, learning and structuring their projects, but a big complement for all those projects is the Design of their corporate image. I have developed ecommerce, web design (Using HTML,CSS & JavaScript and No-code Solutions), digital marketing campaigns; Branding user's guide and Benchmarking. Always listening first, analysing and coming with the better solution for each team. Though all this years I worked with more than 10 different clients in Mexico, USA and France. I consider myself a fast learner and curious Designer beacuse I try to give the best new growth opportunities to my clients at any industry. I have worked for Law firms, Retailers , Goverment, Universities, Marketing agencies, Musicians, Artist, Fashion porjects and more. Always focusing in 'Brandformance' (Branding + Performance) achiving with my clients all the previous set goals.
Facultad de Artes y Diseño, Universidad Nacional Autónoma de MéxicoCommunication Designer - Social Service
Oct. 2014 - Oct. 2015Around 10 college cultural events got the support of Communication and graphic Design with me as a designer in which some of those got the best ratings of spectators and participants in years, such as the Visual Art´s children workshop 2016.
I enhanced my skills at Adobe Creative Cloud (Photoshop, Illustrator and InDesign, Flash).
I also developed as designer creating posters, invitations and banners for various events within my faculty in short deadline.
Casa ChurraDesigner
Oct. 2014 - Nov. 2014During 2014 Casa Churra had a partnership with 7 different restaurants at Mexico city downtown area, so by the end of that year the CEO of Casa Churra was planning to merge all the restaurants in just one chain (Casa Churra), for the business presentation the visual development were a key for his success. I created Business presentation templates and printable manuals.
Estudio Virtual MXAssistant Photographer
Mar. 2014 - Aug. 2014Every social event is never fulfilled without all the great pictures to remember the moment and that’s the crucial contribution of a photographer, but also editing images to improve the project, editing video and editorial design contributes to fill of emotions every client on a professional work relation. With software like Photoshop, Lightroom and Pro Premiere as tools for making great results.
Editorial De LirioCommunication Designer
Jan. 2014 - Apr. 2014Editorial Del Lirio had 2 different projects and all of them were delivered with high quality printing but a key to reach that quality is the image selection and editing them for printing.
I was in-charge of the image correction and preparation for printing in “The IV and V volume of the collection of Poesía Visual Mexicana” book.
I had the opportunity to do some work as photographer. Some of my pictures are part of the chaplets in The Musicians of the Metropolitan Cathedral in the sixteenth century book.
I was in charge of managing some of the editorial social events.
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