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Work Background
Rent The RunwaySenior Manager, Growth Marketing
Aug. 2023Brooklyn, New York, United States• Lead and support new customer acquisition across all growth marketing channels including programmatic, digital, and direct mail
• Provide detailed forecasts and modeling of 8-figure budget to executive team to support yearly company growth
• Collaborate with engineering to lead meaningful site improvements, data tracking, and full stack marketing data analytics • Direct strategy, execution, and implementation for growth marketing creative needs across site and ad placements
Homestead StudioSenior Manager
May. 2022 - Aug. 2023Appleton, Wisconsin, United States• Lead full scope digital strategy encompassing site CRO, landing page development, and digital marketing for multiple 8- figure Ecommerce brands
• Manage, allocate, and strategize 6-7 figure monthly budgets across multiple channels to achieve fast-paced, efficient growth
• Support Paid Media team in all aspects of strategy, creative development, media buying, and client management
Electric Eye AgencyPerformance Marketing Manager
Jan. 2020 - May. 2022• Direct and lead marketing strategy and implementation for a wide portfolio of growing 7-8 figure DTC and start-up brands
• Evolve, task, collaborate, and manage brand-aligned marketing efforts across all digital marketing platforms and channels
• Coordinate with cross-functional partners and various business teams on back-end, content, and report development
System of StrengthMarketing Director
Dec. 2019 - Sep. 2021Columbus, Ohio, United States• Lead, develop, and communicate the direction and growth of a budding brand as an executive team member
• Serve as team leader, creative director, and collaborator for internal and external marketing and content creation team
• Manage a six-figure yearly budget to create expansive marketing, brand partnerships, and execute on internal sales goals
• Continue 150% paid subscription expansion of System of Strength Digital Studio through digital content strategy
System of StrengthMarketing Consultant
Sep. 2019 - Dec. 2019Columbus, Ohio Metropolitan AreaDrive in-studio growth in current and emerging locations, expand digital studio footprint through collaboration and innovative engagement, and develop deeper and more meaningful brand connection with expanded programming, new client touch-points, and authentic content.
fitnxtdoorCo-Founder
Jan. 2019 - Jan. 2020FitNxtDoor is a fashion tech startup that services peer to peer clothing rentals. A trend sharing service [soon to be mobile app] with a niche focus on Gen Z fostering authentic personal brands & making social media better.
LASANANDigital Strategist
May. 2018 - Aug. 2020Columbus, Ohio Area• Created holistic cross-platform digital marketing strategies to drive awareness, growth, conversions, and sales
• Collaborated with strategic partners and team members to execute top-level growth strategy and optimization priorities while managing 7-figure yearly media spends
• Served as internal project manager, delegated tasks, and maintained schedules and budgets
• Assembled and analyzed monthly business intelligence reports for strategic planning
YXUCreative Director
Jan. 2018 - Mar. 2018Columbus, Ohio Area
Man Bun Creative, LLCCreative Consultant
May. 2017 - Aug. 2023• Develop, manage, and implement strategic digital and experiential marketing strategies for brands such as Instagram, FILA, ROOT Insurance, & DanceOn
• Design holistic creative direction, branding, and messaging to represent the core tenants and benefits of businesses
• Manage seven-figure yearly spend portfolios, assets, reports, and cross-functional partners for continued success and growth
Abercrombie & FitchAssistant Merchandiser
Oct. 2016 - May. 2017New Albany, OH
BellaMoxi LLCBrand Manager
Aug. 2016 - Sep. 2018United States
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