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Work Background
Versatile High-Performance CoatingsSenior Marketing Director
Mar. 2022Dallas, Texas, United States• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Lead and manage a team of marketing professionals, fostering collaboration and achieving results.
• Conduct market research, analyzed trends, and informed marketing strategies.
• Oversee integrated marketing campaigns across multiple channels.
• Drive brand management and ensure consistent messaging.
• Leverage data-driven insights to optimize campaigns and identify growth opportunities.
• Manage budgets effectively and deliver ROI on marketing investments.
• Oversee all digital marketing agency relationships.
GarageExpertsSenior Marketing Director
Mar. 2022• Develop and implement strategic marketing initiatives to increase brand visibility, attract new franchise owners, and increase revenue for both corporate and franchise locations.
• Oversee the execution of integrated marketing campaigns across multiple channels, providing franchisees with the support and resources they need for success.
• Ensure consistent brand messaging and effective brand management across all platforms, aligning with the goals of our franchise partners.
• Utilize data-driven insights to optimize marketing campaigns and uncover new growth opportunities that benefit corporate and franchise operations.
• Manage marketing budgets efficiently to ensure a strong return on investment for all initiatives, while guiding franchisees in their marketing efforts.
• Oversee all digital marketing agency relationships.
True InfluencePublic Relations/Marketing Consultant
Jan. 2020 - Mar. 2022• Developed and implemented results-oriented marketing and public relations programs targeted toward B2B marketing and sales organizations.
• Collaborated with C-suite executives to execute thought leadership initiatives and enhance brand reputation.
• Wrote compelling content for press outlets, blogs, website copy, B2B marketing campaigns, and social media.
• Managed PR agency activities, ensuring alignment with organizational goals.
SpiralgroupPublic Relations Account Executive
Aug. 2013 - Dec. 2019• Managed multiple client accounts, delivering tailored marketing and public relations strategies.
• Developed and executed impactful marketing campaigns, product introductions, special events, and media relations activities.
• Secured coverage in major technology, business/news, online, and vertical media outlets.
MJ Marketing CommunicationsOwner/Marketing & Public Relations Strategist
Feb. 1997 - Mar. 2022• Provided strategic counsel and implemented positioning and marketing strategies for diverse clients.
• Generated media coverage in major consumer, business, and technology outlets, including Forbes, TechCrunch, and The Wall Street Journal.
• Conceptualized and created compelling content for various mediums, driving engagement and brand recognition.
• Worked with clients in artificial intelligence (AI), Augmented Reality (AR), cloud computing, laptops/desktops, sales enablement, productivity software, and more.
Anawave Software, Inc.Director of Marketing
May. 1996 - Jan. 1997• Oversaw all marketing communications, public relations, and advertising activities.
• Managed the development of marketing materials, including brochures, advertisements, website, and product packaging.
• Led technical writing efforts, creating comprehensive product documentation and online tutorials.
Lages & AssociatesSenior Account Executive
May. 1995 - May. 1996• Led comprehensive marketing and public relations campaigns for clients in diverse tech industries.
• Developed impactful materials: news releases, media alerts, and company backgrounders.
• Cultivated relationships with media and analysts, driving brand visibility.
• Orchestrated successful press tours and managed product evaluation programs.
• Established a thought leadership initiative through a speaker's bureau.
• Supported trade shows with media appointments and product demonstrations.
The Benjamin Group Inc. Senior Account Executive
Apr. 1993 - May. 1995• Directed public relations and marketing activities for tech clients in industries such as multimedia, networking, mass storage, and office automation.
• Developed and executed strategic public relations and marketing plans, driving client success.
• Conducted market research and identified new opportunities.
• Produced materials: news releases, backgrounders, white papers, and technical articles.
• Cultivated media and analyst relationships, securing positive coverage and recognition.
• Supported trade shows, developed promotional programs, and managed media appointments.
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