HenkelAssistant Brand Manager
Apr. 2015 - Nov. 2015Nieuwegein, Utrecht, NederlandHenkel operates worldwide with leading brands & technologies in three business areas: Laundry & Home Care, Beauty Care, and Adhesive Technologies. During my internship, I worked at the Beauty Care department for Schwarzkopf Professional - one of the world’s three leading suppliers of hair salon products. • Analyzed and evaluated sales and market potential (B2B/B2C);
• Managed content creation, projects, and events;
• Developed campaign material such as flyers, advertisements, magazines, etc.;
• Developed press releases and newsletters;
• Managed social media accounts;
• Supported B2B customer relationships.