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Work Background
Trailhead Thailand Digital Marketing Director | CRM Manager | Business Consultant
Feb. 2019Chiang Mai, Thailand• Extensive experience in hiring, training, motivating and managing staff for numerous company departments including online and offline marketing, sales, call center, HR, accounting and operations.
• Ability to evaluate quarterly and annual results and implement changes accordingly to ensure maximum profitability and efficiency.
• Experienced at analyzing reports and making informed decision to improve sales and profitability. • Adept at creating highly effective digital marketing campaigns via mediums including Pay Per Click (PPC), social media marketing, blogging, link building, email marketing, SMS marketing, video marketing and more.
• Able to analyze website components and provide strategies for improved conversion.
• Ability to implement company wide Content Management Systems (CRM's) to improve sales process flow, centralize accounts and improve efficiency between departments.
• Able to manage call centers and implement software to help improve efficiency and increase conversion.
• Experience in managing various aspects of accounting departments, including department budgeting and accounting software implementation.
Flight of the GibbonDirector of Digital Marketing and Technology
Dec. 2014 - Feb. 2021Chiang MaiHired to oversee all aspects of Digital Sales and Marketing initiatives as well as to manage various departments including the call centre, marketing, accounting and conservation. My role involves hiring, training and supervision of employees in these departments and implementation of systems to measure success. As a member of the board of directors I am also responsible for company-wide decision making to ensure the continued success of the business. Tasks include but are not limited to:
• Creating highly effective digital and offline marketing campaigns and an Internet presence that positively presents the 5-star eco tour experiences at each of the zipline locations. Campaigns include Pay Per Click (PPC), social media marketing, blogging, email marketing, SMS marketing and video marketing
• CRM implementation and staff training to improve sales process flow, centralize accounts and improve efficiency between departments
• Developing online agency partnerships to increase bookings through a variety of platforms
• Developing website look & feel as well as optimizing website for improved online presence and improved conversion rate
• Implementation of call centre software to improve training standards and call monitoring as well as to establish conversion reports for offline marketing initiatives such as magazine advertising
• Create and manage annual budgets for a number of departments and strive to reduce expenses whilst increasing revenue
• Assist in the running of day to day operations to ensure all departments and teams run smoothly and customers have a memorable experience
Inetasia SolutionsDirector of Online Optimization
Jun. 2006 - Dec. 2014Responsible for conceiving and executing breakthrough campaigns for clients such as Accor, Mercedes-Benz, Shangri La, Bangkok Hospital, Standard Life and more. • Managed a range of client services, from website design and development, search engine optimization, website analytics consulting, social marketing and marketing consultation
• Offering consultancy on marketing strategies (online on traditional marketing), budget assignment, PPC advice, third party banner advertising strategies
• Internet marketing expertise includes On Site Optimization and Off Site Optimization which includes Press Release submission, article syndication and link building
• Additional tasks include email marketing, social media marketing, online banner advertising and Pay Per Click campaigns
• Implement recommended marketing strategies and provide customized reporting for Return On Investment (ROI)
• Development of internal process flow to improve company efficiency and productivity, this includes implementation of a CRM system to manage sales/key management staff, improving design and web development efficiency and improving team skills for digital marketing and analytics
• Role also included sales responsibilities. This including client calls, meetings, proposal drafts, invoicing and management to a support role providing assistance to other sales team members
• Experience with various CRM systems including Zoho CRM and Salesforce CRM
BCB International LtdGraphic Design manager
Jan. 2003 - Dec. 2005Designed marketing material including brochures, print adverts, spec sheets and posters for products manufactured by BCB International. Also managed the website, which included graphic design, HTML and providing customer service for online enquiries.
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