Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
The Coca-Cola CompanySenior Director Innovation Strategy Europe, Nutrition category (44 countries)
Jan. 2024 - Nov. 2024- Identify the growth opportunities across Europe within Nutrition category & prioritize where to play - Define how to win - innovation strategy - Part time assignment to global marketing capability team (8 months), leading team of people across continents, cross functions & categories.
International Advertising AssociationPresident International Advertising Association Serbia
Jun. 2023- Leading Serbian charter of IAA, the global network of marketing and marketing communications professionals. Association gather senior and mid level management members spanning marketing, advertising, media, and academic sectors. Developing and implementing various programs aimed to support marketing industry in Serbia in the sphere of education, regulation, self-regulation, recruitment and education of young members. - Member of organizing committee of Effie award in Serbia
The Coca-Cola CompanyDirector Innovation Strategy Europe, Nutrition category (44 countries)
Apr. 2021 - Dec. 2023- Identify the growth opportunities across Europe within Nutrition category & prioritize where to play - Define how to win - innovation strategy - Lead agile cross functional and cross geographical teams (insight/research, R&D, finance, supply chains, production, legal, quality, brand, local operations, RTM, Trade marketing, distribution, bottler franchise) - Effectively collaborate with key stakeholders (European leadership team, bottlers, franchise, customers, etc) - Build innovation capabilities across the marketing community - Drive innovation agenda forward influencing through art (consumer/shopper insights, needs) and science ( business cases, efficiencies etc) - Drive European innovation pipelines with aim to increase innovation contribution to net sales and EBIT - Drove productivity and delivered cross-market synergy - Closely working with Global category teams - Lead Global projects
The Coca-Cola CompanyMarketing Manager Plant Based Drinks, Central Southern East Europe (27 countries)
Aug. 2018 - Mar. 2021- New business/category development - launched Plant based milk/drink across Central Easter European countries (business case development, product development, category/brand development strategy, operational launch plan, in house production capabilities, RTM definition, knowledge and capability building, internal engagement program) - Coordination of cross functional team (R&D, supply chain, production, finance, quality, category, brand, research, distribution, TM, bottler franchise, legal)
The Coca-Cola CompanyInterim Country Manager, Serbia, Montenegro & North Macedonia
Mar. 2016 - Feb. 2017After less than a year of leading marketing team, assigned as Interim country manager for 3 countries, 4 markets. Very proud of all achievements during that period - business in great shape resulted in small market winning global The Coca-Cola Company GCCL award (Best All Around the World Customer & Commercial Market). Leading & developing multicultural talents (importing international talents & exporting local talents).
The Coca-Cola CompanyMarketing Director, Serbia, Montenegro & North Macedonia
Jun. 2015 - Jul. 2018Key achievements: - Record high market share (highest across Central Eastern Business unit (27 countries) & growing value ahead of volume (the best value vs volume equation in BU). 7X ratio vs. Pepsi - Diversified portfolio strategy, resulted not only strong Sparkling business, but accelerated Still business (#1 in Still water, #2 in Juices, #1 in Icetea , #2 in Energy drinks). Turning both Still Joint ventures to positive P&L. - Marketing team won many regional and local marketing awards (5 Effies & many regional and local awards)
The Coca-Cola CompanySenior Marketing Activation Manager Still drinks, Serbia & Montenegro
Aug. 2013 - May. 2015Rosa water brand achieving highest incremental volume across total Coke portfolio of Serbia, but also across all water brands in Central Southern Europe BU in 2014 Accelerating growth of Energy drinks & narrowing gap with key competitor (#2 player with 30% MS, 3pp of difference vs key competitor)- Led regional shopper project for Nestea in CSE BU. Toolkits originally developed for Serbia and CSE BU, became global standard
The Coca-Cola CompanySenior Marketing Activation Manager Sparkling Soft Drinks, Serbia & Montenegro
Aug. 2010 - Jul. 2013Accelerated Sparkling portfolio growth (sales & profit across all brands Coke, Coke Zero, Fanta & Schweppes). Implemented 1st ever Influencer campaign for Fanta in Serbia, as global pilot. Apart from sparkling business, also set up total business infrastructure: Digital platform (1st portfolio digital pitch) & BTL sampling infrastructure (inhouse & suppliers).
The Coca-Cola CompanyHydration Brand Manager, Alpine & Adriatic Business Unit (7 markets)
Jul. 2009 - Jul. 2010Managed portfolio of 5 water brands for Serbia, Hungary, Bosnia & Herzegovina, Croatia, Macedonia, Montenegro & Slovenia. Defining business opportunities & developing strategies accordingly. Key deliverables/achievements: Repositioning Rosa in Serbia and NaturAqua in Hungary resulted in reversed negative sales trend. Rosa Cause related marketing strategy/platform established and still enabling brand growth even nowadays. As a result of this Rosa was finalist in Global Water Innovation Award for 2011 and CRM platform became best practice across Europe.
The Coca-Cola CompanyStill drinks Brand Manager, Serbia, Montenegro, Albania
Apr. 2008 - Jun. 2009Still drink portfolio accountability: Nestea, Burn, Ultra Energy, Powerade & Illy Launching & evaluating entry into several new categories (Energy, Ice tea, Sport drinks, RTD coffee). Led launch of Energy drinks & Ice tea, resulting in leadership position in IT category (Nestea) & becoming #2 player in ED category
BATBrand Manager South East Europe (7 markets)
Oct. 2005 - Apr. 2008Accountable for SEE markets (Serbia, Croatia, Slovenia, Bosnia & Herzegovina, North Macedonia, Montenegro, Albania) Viceroy (Oct 2005 to Dec 2006) Lucky Strike & Vogue (Jan 2007 to Dec 2007) Pall Mall & Vogue (Jan 2008 to Apr 2008) For Viceroy launch received annual BAT award for the best brand in 2006. Viceroy launch became standard for Europe (first time for any Serbian program) Lucky Strike repositioning plan resulted in market share increase, after 2.5 years of decline & profitability increase. Two brand migration plans developed and executed (Vision2Viceroy & Kim2Vogue). People manager across geographies (direct & dotted line reports)
BATBrand Manager Serbia
Feb. 2005 - Sep. 2005Launch of two brands: Vogue and Viceroy. From an unsuccessful brand, delisted in the past, Viceroy achieved great success (26% of total company sales in Y1).
BATConsumer Dialogue Manager
Sep. 2004 - Jan. 2005Led Portfolio strategy definition. 5 years portfolio plan approved by Leadership Team.
BATManagement Trainee
Nov. 2002 - Aug. 20042 year program aiming to develop future leaders, implemented for the 1st time in BAT South East Europe. Cross functional/departments exclusive program (sales, planning, research and strategy, finance, trade & brand marketing).
PristopIntern
Feb. 2002 - May. 2002
Students' Union of SerbiaMarketing coordinator at Students' Union of Serbia, Editor and Journalist of students' magazine
Jan. 2000 - Jan. 2002Serbia
Intch is a Professional Networking App for the Future of WorkSee more people like Tanja on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
17
HRBP, People Operations
16
Communication consultant & digital strategist @ LL Business Consulting
16
DBA @ Skercevic Consulting Group
195396 people
18
Creative Strategist and Project Manager @ Algofy
19
Consultant/Project Manager
17
Senior Digital Marketing Manager @ Likes&Cookies