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Work Background
IP HouseDirector of Intelligence & Investigations
Sep. 2024São Paulo• Leadership of the legal and investigations functions, heading a lean team of attorneys, investigators, and a project manager, and owning the enforcement strategy across Latin America.
• Annual pipeline planning by client (ACE, CODA, COA), setting delivery targets, litigation actions, settlements, and budget allocation.
• Scope negotiation with clients and strategic oversight of disputes, from case design to execution with local counsel.
• Expansion into new projects in technology, consumer-goods, and pharmaceutical segments without increasing headcount.
• Negotiation of sensitive matters with global industries, including emergency investigations in the pharmaceutical sector.
• Institutional representation before law-enforcement and judiciary across Latin America; delivery of cyber-crime and anti-piracy training.
• KPI monitoring, results presentations, and stakeholder relations in partnership with the project manager.
• Development of commercial proposals focused on corporate-intelligence solutions. 🌟 Results & Highlights: • Consolidated a robust regional network of legal and investigative partners, extending coverage from Latin America to Caribbean and Central American countries.
• Implemented a resilient management model that sustains high performance with minimal turnover in a volatile environment.
• Broadened IP House’s reach to new, highly regulated sectors requiring complex legal and investigative capabilities.
LtaHubChief Executive Officer (CEO)
Dec. 2023 - Sep. 2024São Paulo, Brasil• Positioned LtaHub as the leading digital anti-piracy authority in Latin America, focusing on audiovisual content and serving the Motion Picture Association (MPA) and its global ACE initiative.
• Delivered exclusive investigation and enforcement services to Japanese (CODA) and South Korean (COA) assosciations, solidifying regional leadership in online investigations and takedowns.
• Directed the entire investigative chain—threat mapping, target selection, OSINT investigations, operator identification, legal orchestration, and judicial or extrajudicial execution.
• Pioneered the use of DMCA subpoenas against previously untouched players, validating a test case and creating a replicable product later deployed in India that produced comprehensive digital-investigation reports while boosting profitability, efficiency, and predictability.
• Led international expansion through strategic presentations and commercial negotiations in new markets.
• Represented the company in public- and private-sector forums and delivered external training on digital security and intellectual property. 🌟 Key Results & Highlights: • Earned CODA and COA commendations for service excellence, driving contract renewals and increasing revenue.
• Played a pivotal role in designing, structuring, and executing Operation 404, the world’s largest digital anti-piracy operation—a public-private partnership whose success spurred Latin American governments to prioritize online-piracy cases.
• Led the “Anime Project – Animes Operation,” adapting the Operation 404 model to South Korean and Japanese content and overseeing its full lifecycle.
• Built a high-performance, lean team with deep expertise in cyber-crime, digital intelligence, and regulated-sector enforcement.
LtaHubDirector of Content Protection | Partner
Apr. 2021 - Dec. 2023São Paulo, Brasil• Led 95% of legal anti-piracy operations across Latin America, spearheading criminal actions against audiovisual piracy.
• Managed a litigation pipeline averaging 20 criminal cases per year and roughly 40 enforcement executions, tripling previous volume without a proportional resource increase.
• Introduced a post-pandemic field-enforcement model, engaging pirate-site operators face-to-face to secure out-of-court settlements and accelerate target closure.
• Developed operational protocols for direct negotiation with infringers identified via technical investigations, combining remote and on-site strategies.
• Liaised with police, judiciary, and government agencies throughout Latin America; coordinated law-enforcement operations and delivered in-person anti-piracy training.
• Served a two-year term on federal multi-stakeholder councils (Brazilian Ministry of Justice & Public Security), leading advocacy on online marketplaces and payment systems and driving the adoption of best-practice manuals by industry players. 🌟 Results & Highlights: • Multiplied the volume of lawsuits and out-of-court agreements through a hybrid (on-site + remote) strategy.
• Achieved scalable, cost-efficient operations, cutting per-case expenses while boosting enforcement effectiveness.
• Played a direct role in advancing Brazil’s digital-commerce regulations and intermediary liability standards, delivering significant institutional and sector impact.
LtaHubLegal Director | Partner
Jan. 2019 - Oct. 2021São Paulo• Developed LtaHub’s regional legal framework focused on intellectual-property protection in the entertainment, sports, and gaming sectors.
• Designed and executed multichannel enforcement strategies (illegal streaming, IPTV, torrents), identifying and holding operators accountable.
• Conducted frequent institutional travel to train judicial and law-enforcement authorities in digital-crime investigation techniques.
• Litigated complex civil and criminal actions across multiple South American jurisdictions.
• Produced legal and investigative reports to inform clients’ strategic decisions and support filings with public agencies.
• Led direct negotiations with infringers, securing voluntary shutdowns of pirate operations through legal and reputational pressure. Results & Highlights: • Deactivated dozens of pirate websites through coordinated legal actions with regional authorities.
• Recognized as a technical reference in cross-border intellectual-property protection efforts.
• Consolidated a scalable digital-legal model capable of expanding operations across Latin America.
Único Asfaltos (Franqueadora)Advogado
Nov. 2015 - May. 2017• Structured and managed the legal framework for the holding company and its entire franchise network in the asphalt and urban-infrastructure sector
• Oversaw all franchise agreements, negotiating terms with franchisees, public entities, suppliers, and major corporate accounts
• Prepared appeals, objections, and technical submissions in bidding processes involving franchise units across multiple states
• Managed legal-commercial relations with prospective franchisees in the United States, including feasibility analysis and support during contract formalization
• Coordinated the engagement of law firms and accounting practices in Brazil and abroad, ensuring legal and tax compliance for international operations Results & Highlights • Enabled the brand’s international expansion with full legal assurance
• Standardized franchise-network contract templates, increasing predictability and reducing operational risk
• Elevated governance standards through technical liaison with public and private stakeholders.
Advogado e Consultor IndependenteIndependent Attorney & Consultant
Oct. 2013 - Dec. 2018São paulo• Provided strategic corporate-compliance counsel and led complex internal investigations, supporting high-profile national probes such as Operation Car Wash.
• Performed technical analysis of leniency agreements, commercial contracts, police inquiries, pleadings, expert reports and multi-level court rulings.
• Drafted confidential legal memoranda to support sensitive negotiations and procedural decisions in partnership with full-service firms and boutique practices.
• Advised domestic and international clients in technology, e-commerce, fitness and financial-services sectors on commercial contracts and M&A transactions.
• Led legal due-diligence reviews for asset acquisitions, mergers and corporate restructurings, identifying regulatory and contractual risks. Results & Highlights • Negotiated high-stakes settlements with significant reputational and financial impact.
• Supported complex, multi-stakeholder M&A deals across multiple jurisdictions.
• Earned recognition for analytical rigor and strategic vision in high-pressure legal environments.
Marisa Lojas S.A.Legal Manager
Mar. 2010 - Oct. 2013São Paulo Area, Brazil• Generalist legal management across all business verticals (380 stores, credit cards, finance, logistics, e-commerce, tech, distribution centers) in a large-scale corporate group;
• Strategic management of civil and labor litigation (over 10,000 active cases), focusing on process streamlining and provisions reduction;
• Negotiated and drafted strategic contracts, including receivables funds and structured the agreement that originated the company’s first hybrid card (R$120 million transaction);
• Led a 24-member team and managed 15+ external law firms (hiring, scope definition, and performance monitoring);
• Administered an annual budget exceeding R$30 million, targeting cost optimization and operational gains;
• Liaised with State Public Prosecutor’s Offices and other government agencies, participated in congressional inquiries, and represented the company in sector groups (ABVTEX);
• Coordinated crisis‐management strategies for reputational issues, such as slave labor in the supply chain and public exposure. 🌟 Results & Highlights: • Reduced monthly civil case volume by 59% (from 7,100 to 2,900);
• Increased average monthly case closures by 42.7% (from 275 to 480);
• Cut civil provisions by 55% (from R$18 million to R$8 million), despite a 44% growth in store count;
• Achieved R$12 million in savings through settlements with State Public Prosecutor’s Offices;
• Projected annual savings of R$2.5 million via renegotiation of legal fees;
• Reduced credit-card–related litigation by 80%;
• Saved R$2.5 million in labor settlements over two years;
• Structured a receivables fund that generated over R$7 million in savings;
• Negotiated a Terms of Conduct Adjustment (TAC) with the Ministry of Labor and the Federal Public Prosecutor’s Office, establishing a benchmark in fashion retail;
• Restructured the legal department: reduced external law firms from 25 to 8 and increased in-house headcount from 8 to 24, resulting in a 20% boost in net departmental output.
Itaú Unibanco S.A.M&A Specialist
Mar. 2008 - Mar. 2010São Paulo Area, Brazil• Worked in the Planning and Proprietary Business area alongside engineers, economists, and accountants, focusing exclusively on mergers, acquisitions, and strategic partnerships;
• Negotiated, drafted, and structured M&A contracts with financial institutions and large corporate groups;
• Reviewed and reorganized post-acquisition obligations for transactions conducted by Unibanco over the previous 15 years, including structuring multibillion-dollar indemnity obligations;
• Negotiated and finalized instruments to dissolve large-scale joint ventures;
• Participated in legal structuring of strategic partnerships with major retailers, such as co-branded card programs and operational alliances.
TozziniFreire AdvogadosSenior Associate
Jan. 2007 - Mar. 2008São Paulo Area, Brazil• Provided contractual and corporate advisory services focused on mergers, acquisitions, and divestitures of medium- and large-sized domestic and cross-border companies.
• Coordinated legal due-diligence processes and negotiated, analyzed, and drafted share-purchase agreements, corporate reorganizations, and related instruments.
• Led multidisciplinary legal teams as required by deal complexity, integrating environmental, real-estate, labor, tax, criminal, and intellectual-property specialists.
• Played a strategic role in structuring complex contracts spanning multiple jurisdictions and diverse industry sectors.
Amad, Ciari e Remor AdvogadosPartner
Jun. 2000 - Dec. 2006São Paulo• Provided both advisory and litigation services in contract law, corporate law (including M&A and joint ventures), and real-estate matters.
• Participated in corporate and structured transactions, drafting and reviewing a wide range of commercial contracts and corporate instruments.
• Litigated before judicial and administrative courts in consumer-protection, antitrust, intellectual-property, and environmental cases.
• Delivered end-to-end legal counsel to domestic clients from various sectors, focusing on strategic transactions and complex regulatory demands.
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