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Work Background
Director Creative Services
ACNDirector Creative Services
Feb. 2020Charlotte, North Carolina, United StatesDirector Creative Services (5/25 - Present) Director Marketing Communications (9/22 - 5/25) Senior Marketing Communications Manager (2/20- 9/22) Managed In-House Creative Team: Led a multidisciplinary team of writers, designers, translators, videographers, digital marketing managers and product marketing managers to deliver cohesive, brand-aligned content. Marketing Production Lead: Coordinated event strategy with executive leadership and onstage trainers, as well as production teams for seamless execution during quarterly in-person events, ensuring alignment across creative and logistics. Copywriting & Editing: Developed, edited and curated relevant and compelling copy for video and digital marketing campaigns, maintaining brand voice consistency across all media. Email Review & Approval: Oversaw and approved marketing opportunity and product email strategy and output to ensure quality and adherence to brand guidelines. Email Campaign Creation and Management: Managed, built, segmented, and executed email campaigns in Pardot, optimizing for engagement and conversions. Creative Review: For each communication, reviewed creative assets and provided creative direction to uphold brand standards and maintain a consistent, compelling brand voice. Executive Communications Lead: Crafted communications for executive leadership, aligning executive insights with messaging and corporate goals. Supported leadership during monthly ZOOM calls and FB Lives. Social Media Strategy & Execution: Led social media team, creating targeted campaigns, capturing and posting content, and engaging with audiences to grow brand presence. Back Office and Website Optimization: Collaborated with cross functional team to optimize back office platform and identify opportunities for engagement. Compassionate Team Leader: Led with a heart for team growth and development aligned with company values.
Adjunct Professor
Brookhaven CollegeAdjunct Professor
Jan. 2018 - May. 2019Irving, TexasTaught Art Appreciation online
Senior PR Manager, Communications
WorldVentures HoldingsSenior PR Manager, Communications
Sep. 2011 - Jan. 2020Plano, TXSenior PR Manager, Communications (7/18 - 1/20) Senior Manager, Marketing Communications (9/17 - 7/18) Manager, Marketing Communications (6/16 - 9/17) Managing Editor & Brand Storyteller (3/15 - 6/16) Editor & Supervisor (9/11 - 3/15) • Supervise content across field and member communications, corporate communications, global events, publications, B2B and B2C tools, executive communications and brand. • Create brand story arc and creative path for a diverse family of in-house brands. • Manage an in-house marketing communications team that creates digital content, websites, weekly news, promotions, tools, video content, drip campaigns, booklets, blogs and brochures. • Create and oversee brand voice for Representative and member communications. • Manage print publications, including event booklets for 10 global events. • Managing editor of a bi-monthly 72-page magazine regionalized for North America, Asia-Pacific and EMEA. Manage freelancers and build the magazine from concept to pagination and content to production. • Cover 12 international events annually. • Write executive communications for video, special promotions and keynotes for global events. • Contribute to executive social media voice and messaging, including white papers. • Write and edit magazine articles, video scripts, booklets, special event materials, hot sheet posts, drip campaigns, emails, blogs, ads, brochures, fliers, websites, banner ads, press releases, executive presentations, weekly news and online materials.
Publications Coordinator
D. Anderson & CompanyPublications Coordinator
Aug. 2007 - Jul. 2011Dallas, TX• Edited and proofread materials. • Wrote newsletters, newswires, brochures, print ads, fliers, posters, follow-up mailers, websites, educational booklets, banner ads, press releases, physician letters, white papers and CEU articles. • Tracked publications materials from concept to production. • Managed materials for translation from source files to press. • Team lead on multiple projects. • Participated in weekly internal meetings and client teleconferences. • Typeset documents in InDesign, as needed. • Updated website content through CMS and posted press releases.
Lecturer
The University of Texas at DallasLecturer
Jan. 2005 - May. 2008Richardson, TXTaught Drawing Foundations, 2D Design
Adjunct Professor
Brookhaven CollegeAdjunct Professor
Aug. 2004 - Dec. 2019Farmers Branch, TXTaught Painting I&II, Advanced Painting, Drawing I&II, Advanced Drawing, 2D Design, Art Appreciation
Assistant Editor
Cowboys & Indians MagazineAssistant Editor
Jan. 2004 - Jan. 2005Dallas, TX• Edited, proofread and fact checked articles. • Wrote product articles. • Tracked photography and editorial contracts. • Managed product for photo shoots, received and shipped merchandise. • Assisted with photo shoots.
Research Administrator
UCLAResearch Administrator
Jan. 2002 - Jan. 2004Los Angeles, CA• Performed administrative tasks for the Resource Center for Minority Aging Research.
Staff Writer & Editor; CE Instructor; Gallery Manager/Assistant Gallery Manager
The Rhode Island School of DesignStaff Writer & Editor; CE Instructor; Gallery Manager/Assistant Gallery Manager
Jan. 1999 - Jan. 2002Providence, RICE Instructor (2001 - 2002) • Taught 2D Design to Pre-College RISD students. Gallery Manager (2000 - 2001) • Sol Koffler & Gallery House Galleries, RISD Staff Writer and Editor (1999 - 2000) • Interviewed internationally recognized visiting artists. • Wrote articles for the PaintRag newsletter. Assistant Gallery Manager (1999 - 2000) • Sol Koffler & Gallery House Galleries, RISD
Copywriter
The Neiman Marcus Group, Inc.Copywriter
Jan. 1996 - Jan. 1997Dallas, TX• Agency copywriter for newspaper, direct mail and catalog (The Book).
Copywriter and Proofreader
RBMM/The Richards GroupCopywriter and Proofreader
Jan. 1994 - Jan. 1996Dallas, TX• Writer and proofreader for national print, packaging and promotional campaigns.
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