WorldVentures HoldingsSenior PR Manager, Communications
Sep. 2011 - Jan. 2020Plano, TXSenior PR Manager, Communications (7/18 - 1/20)
Senior Manager, Marketing Communications (9/17 - 7/18)
Manager, Marketing Communications (6/16 - 9/17)
Managing Editor & Brand Storyteller (3/15 - 6/16)
Editor & Supervisor (9/11 - 3/15) • Supervise content across field and member communications, corporate communications, global events, publications, B2B and B2C tools, executive communications and brand.
• Create brand story arc and creative path for a diverse family of in-house brands.
• Manage an in-house marketing communications team that creates digital content, websites, weekly news, promotions, tools, video content, drip campaigns, booklets, blogs and brochures.
• Create and oversee brand voice for Representative and member communications.
• Manage print publications, including event booklets for 10 global events.
• Managing editor of a bi-monthly 72-page magazine regionalized for North America, Asia-Pacific and EMEA. Manage freelancers and build the magazine from concept to pagination and content to production.
• Cover 12 international events annually.
• Write executive communications for video, special promotions and keynotes for global events.
• Contribute to executive social media voice and messaging, including white papers.
• Write and edit magazine articles, video scripts, booklets, special event materials, hot sheet posts, drip campaigns, emails, blogs, ads, brochures, fliers, websites, banner ads, press releases, executive presentations, weekly news and online materials.