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Work Background
Principal Designer/Creative Director
Triplo GearPrincipal Designer/Creative Director
Nov. 2022Greensboro, North Carolina, United States• Led the branding of a lifestyle apparel and fashion brand from initial logo and identity exploration to apparel design, enhancing brand recognition and customer engagement by 100%. • Directed garment design processes, collaborating with the owner and suppliers on fabric choices, pattern layouts, and eCommerce initiatives, ensuring cohesive design and marketing strategies. • Acted as a key decision maker in all design and marketing aspects, driving the brand's growth and market presence through strategic design guidance and execution.
Principal Designer/Founder
MICHAEL DEAN STUDIOPrincipal Designer/Founder
Oct. 2010United States, WilmingtonMICHAEL DEAN STUDIO-Principal Designer/Founder • Curated brand identity visuals, logo design, and packaging design, delivering genuine messages through graphic visuals. • Led strategic design guidance and execution for two lifestyle brands, enhancing brand visibility and client engagement. • Over 150 sports social media designs resulting in increased followers, brand recognition and customer engagement
Senior Graphic Designer
WRIGHT Creative Branding & LabelsSenior Graphic Designer
Jan. 2001 - Oct. 2024• Led over 1000 graphic design projects from concept to completion, enhancing brand visibility and client engagement by 100% on many accounts. • Developed a streamlined design process with the Operations Manager, reducing project completion time by 30% and improving asset organization. • Increased client retention by 50% through personalized design services and relationship building, contributing to the growth of the design department.
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