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Work Background
Boğaziçi UniversityGuest Lecturer
Nov. 2024Istanbul, Türkiye• Developed long and short term certificate programs for fashion and retail lectures at Boğaziçi University.
• Delivered inspirational talks to engage students and promote creativity in the industry.
• Collaborated with industry professionals to bring real-world insights into the classroom.
Nuvo CollectifAccount Director
Jan. 2024Istanbul, TurkeyProviding fashion pr consultancy services for luxury brands such as; Messika Jewelry, Tag Heuer, Hublot, Breitling and Quadran Luxury Time Pieces. Retail brands like Sandro and Maje, and also Raffles İstanbul Hotel & Galataport Istanbul.
Vakko Esmod IstanbulGuest Lecturer
Jul. 2023Istanbul, Turkey• Developed long and short term certificate programs for fashion and retail lectures at Vakko Esmod.
• Collaborated with industry professionals to bring real-world insights into the classroom.
• Implemented innovative teaching methods to engage students and enhance their learning experience.
İstanbul Moda AkademisiGuest Lecturer
May. 2023Istanbul, Turkey• Developed long and short term certificate programs for fashion and retail lectures at İstanbul Moda Akademisi.
• Collaborated with industry professionals to bring real-world insights into the classroom.
• Designed and implemented interactive workshops to enhance student engagement and learning outcomes.
GKA Fashion PR & Creative ConsultancyGKA Fashion PR & Creative Consultancy
Dec. 2022Istanbul, TurkeyA consultancy firm specializes in;
Fashion PR & Brand Strategy
Showroom Relations (from TR to foreign countries)
Creative Direction of Fashion Events & PR Activities
Collaboration Consultancy (brand - celeb & influencer)
Creative Visual Presentations
Trend Analysis & Seminar Lecturer for Retail Teams
Personal Styling & Wardrobe Consultancy and Detox Services
H&MH&M TR PR Manager (Maternity Cover)
Mar. 2015 - Nov. 2015Istanbul, TurkeyActing as a substitute H&M TR PR Manager, responsible for all the duties and executions.
H&MFashion PR & Showroom Manager
Sep. 2010 - Dec. 2022Istanbul, Turkey-Responsible for the running and upkeep of the local showroom, and for building and maintaining relationships with media, celebrities/celebrity agents and opinion leaders for H&M.
•Keep the styling of the showroom and hanging of samples in accordance with the overall guidelines. •Be brand ambassador
•Maintain and develop a network on your market with the appropriate fashion journalists, stylists, fashion influencers, fashion network sites and others
•Identify and monitor current and up-coming opinion leaders in your market and work proactively toward these
•Manage all appointments and on-going contacts with your journalists/stylists/fashion bloggers to present the latest samples that will fit the profile of their magazine
•Keep up to date with the latest trends and keeping an eye on the competitors on your market
•Track interesting new media.
•Proactively contact journalists, stylists and the most influential fashion influencers to offer samples •Carry out appointments and/or small press events in the showroom together with your local PR Manager
•Propose ideas and activities in order to create opportunities to promote the H&M brand
•Handle celebrity and VIP services
•Manage all showroom events together with PR Manager
•Manage invitation send out, presentation and catering for showroom events
•Act as fashion spokesperson if needed
•Manage all in-store filming after approval from PR Manager
•Assist the PR manager with store events
•Work closely with Showroom Assistant
•Maintain close contacts with your local visual and merchandizer departments to keep up with the latest information
•Manage local media monitoring and analysis •Manage local press activities including media selections, pitching, follow up, order and approve press material, proof-read press releases and other press material
•Actively communicate H&M-related news like new collections and events connected to the company externally as well as internally in accordance with set messages
Vitor Shalom Photography BrasilFashion Photography Workshop
May. 2009 - May. 2009Istanbul, TurkeyWith Brasilian based Fashion Photographer Vitor Shalom, we organized a 2 days long workshop about Fashion Photography in İstanbul. It also contained "what is styling" and "how fashion photography and styling work together" themes as a subtext.
Cosmopolitan Magazine TRFashion Editor
Feb. 2008 - Sep. 2010Fashion/Still Life/Interview shoot stylist and for some issues being a Features Editor for the magazine.
Media (General)Fashion Editor
Jul. 2006 - Sep. 2010TurkeyFashion/Still Life/Features Editor for various women's, men's magazines and bridel magazines
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