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Work Background
PrimeX CapitalAssistant Marketing Manager
Jun. 2024 - Dec. 2024Dubai, United Arab Emirates- Lead creative direction and oversee integrated marketing strategies to elevate PrimeX Capital’s global brand presence.
- Manage a cross-functional team of designers, content creators, and digital marketers to produce cohesive campaigns across social media, email, and digital platforms.
- Drive high-impact digital marketing initiatives, ensuring brand consistency, audience engagement, and budget optimization.
- Coordinate strategic partnerships and collaborations to enhance market reach and drive brand influence.
- Analyze campaign performance data to refine strategies and maximize ROI across all channels.
- Develop targeted content solutions that align with PrimeX Capital’s business goals and resonate with diverse audiences.
GTCFXAssistant Marketing Manager
Aug. 2023 - Jun. 2024Dubai, United Arab Emirates- Developed and executed multi-platform marketing strategies to boost brand visibility and engagement in the MEA region.
- Led content production and collaborated cross-functionally to deliver impactful digital campaigns and event materials.
- Managed high-budget marketing initiatives and strategic partnerships, including successful collaborations with RTA Dubai and Dubai Metro.
- Spearheaded the company’s participation in major trade expos, overseeing logistics, vendor relations, and post-event marketing.
- Conducted data-driven analysis to refine marketing strategies, optimize campaigns, and enhance brand positioning.
- Directed a team in creating high-quality content that aligned with brand messaging and strengthened audience engagement.
GTC Global Trade Capital LtdContent Producer
Jul. 2022 - Jul. 2023Dubai, United Arab Emirates
Photography JASCreative Director and Co-founder
Apr. 2014 - Mar. 2022Pakistan, LahoreOversaw event execution and led photography and video
production teams through all stages of production and
post-production. Successfully managed numerous projects, including corporate events, weddings, concerts, trade exhibitions, and content creation for restaurants, cafes, hotels, and staycation homes.
Maintained a strong digital presence across soci
Maintained a strong digital presence across social platforms and ran successful lead generation campaigns, while managing collaborations and partnerships with established businesses in the industry.
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