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Work Background
NOMADX.LIFEMarketing Lead (Volunteer)
Apr. 2025 - Aug. 2025Led the setup and management of the brand’s digital presence, including website, social media platforms, and YouTube channel. Oversaw end-to-end content production — from scripting and casting to planning and publishing — to grow audience engagement. Actively managed online customer queries related to hostel bookings, ensuring timely and helpful responses. Additionally supported front desk operations and promoted events for hostel guests, enhancing both the guest experience and the hostel’s visibility.
KlookContent Creator
Jun. 2023As a Kreator for Klook Malaysia and Singapore, I produce engaging and informative social media videos that showcase unique travel experiences. My work highlights key destinations that Klook covers, featuring activities, hotels and services to drive engagement and inspire travel. I recently achieved Top Sales with over USD35K made in Q4 2024 through organic used generated content — a testament to my dedication to creating content that resonates with my audience. In addition to producing content, I’ve traveled to Vietnam, Malaysia, and Singapore with Klook and collaborated with a global network of Klook Kreators to create impactful, cross-cultural travel stories.
BitsmediaMarketing Specialist (SEO, Brand & Content)
Jun. 2022 - Nov. 2024• Manage the editorial and search engine optimization (SEO) strategies to enhance website visibility and drive organic traffic. Manage website properties and content management systems. Conduct thorough keyword research, optimize on-page elements, develop effective link building strategies, and ensure content is optimized for search engines and aligns with the brand's tone and messaging. • Oversee email marketing campaigns, including strategy development, content creation, segmentation, and performance analysis. Implement best practices to improve open rates to an average of 32.39% across markets. Achieved significant improvements in email campaign metrics, resulting in increased engagement and conversion rates. • Manage app store optimization (ASO) efforts to improve app visibility and increase downloads. Conduct competitor analysis, keyword research and A/B tests for custom product listings, as well as coordinate app screen and app-store events changes to enhance app store performance. • Collaborate with cross-functional teams, including marketing, design, product, and engineering, to ensure seamless implementation of SEO, ASO, content, event marketing, and email marketing strategies. Provide insights and recommendations based on data analysis and industry trends. • Coordinated virtual and physical events such as webinars, product launches and press conferences in Singapore and Kuala Lumpur.
GoogleAccount Manager (APAC Travel)
Jul. 2021 - Jun. 2022Singapore• Assisted the Industry Manager (Large Customer Sales) with key clients, primarily in the travel and tourism sector. My responsibilities included acting as the primary point of contact, facilitating discussions on new product launches, and identifying advertising opportunities to enhance clients' digital presence. • Coordinated with cross-functional teams to deliver seamless service and provided clients with strategic insights based on data analysis and performance metrics. My role involved developing and presenting consultative pitches that aligned with clients' business goals, ensuring a high level of satisfaction and ROI. Through my efforts, I successfully established and cultivated C-level relationships, driving growth and optimizing digital marketing strategies for large-scale clients.
Ilham Child Care Pte LtdMarketing Manager
Aug. 2020 - Jun. 2021Singapore, Singapore• As the Marketing Manager at Ilham Child Care Pte Ltd, I spearheaded the marketing initiatives for educational centers across Singapore and Australia. Utilizing a comprehensive 360° transmedia strategy encompassing Print, Digital/Online, and Out-of-Home, I collaborated closely with internal teams to ensure campaign alignment with specific business objectives. • My strategic approach successfully identified and targeted a more precise customer base, resulting in a remarkable 20% increase in enrollment rates within just four months. I skillfully managed webinars and internal events, ensuring seamless stakeholder coordination. • Additionally, I implemented a highly effective social media marketing strategy that achieved a 40% growth in social following over eight months. I developed engaging evergreen content, refined the brand identity, and fostered community-driven engagement, significantly enhancing our online presence and brand loyalty.
Have Halal, Will TravelTravel Writer
Jun. 2017As a freelance writer for HHWT, I have collaborated with the Singapore Tourism Board, Taiwan Tourism Administration, and many other travel and lifestyle brands, producing engaging content that highlights travel experiences and promotes destinations.
Decathlon SingaporeSocial Media & Public Relations Lead
Jun. 2017 - Jun. 2020Singapore• Led the organic social media strategy across multiple platforms, including Facebook, Instagram, YouTube, TikTok, and LinkedIn. I managed content management systems, video content production, influencer marketing, media correspondence, and in-store commercial events across six Decathlon Singapore stores. Our team also managed various digital customer service operations, including live chats, emails, customer product reviews, Google My Business interactions, and direct messages, significantly enhancing the overall customer experience and engagement. • Working collaboratively, our team successfully launched over 30 social media campaigns in partnership with renowned gyms, brands, and influencers, resulting in notable organic growth, including 14,000 new followers, a reach of 9 million, and 1 million engagements within eight months. By partnering with various stakeholders, including Store Leaders, HR, Sales & Supply, Logistics, Customer Relations, Procurement, and Graphic Communications, we ensured cohesive and effective campaign execution. • Additionally, as part of a 20% project, I served as a Corporate Trainer, designing and developing specialized training programs and delivering comprehensive sessions to over 70 local managers. These efforts equipped them with essential skills and knowledge in digital customer service and e-commerce product reviews systems.
exploretomakan.comTravel Blogger & Content Creator
Aug. 2015• Recipient of the 2024 LUXLife Muslim Travel Blogger of the Year (South East Asia) & 2023 HalalTrip40 Creator Award • This blog focuses on travel, food, and lifestyle, and was previously known as nurulmimsy.com before being rebranded to exploretomakan.com in 2020. • Produced engaging and informative articles, creating compelling content for readers. Also served as a freelance writer for publications like Have Halal Will Travel, contributing content on relevant topics. • Collaborated with various brands, tourism boards and influencer marketing agencies including Klook, AirAsia, Taiwan Tourism Administration, HalalTrip & many more. Demonstrated expertise in crafting brand-aligned content and building strong partnerships. • Achieved significant growth on TikTok, growing the @exploretomakan account to over 14,000 followers within the initial year. Leveraged creative storytelling, engaging visuals, and effective content strategies to capture the interest and loyalty of the TikTok community.
IPC Group SingaporeAssistant Tour Manager
Jan. 2015 - Dec. 2016Worked closely with the tour management team to deliver exceptional travel experiences for our clients. I coordinated logistics, including transportation, accommodations, and itinerary planning, ensuring seamless and enjoyable tours. Collaborating with local guides and service providers, we provided guests with insightful and engaging tours. I also assisted in managing group dynamics and addressing any issues that arose, ensuring a smooth and memorable experience for all participants. This role emphasized teamwork, effective communication, and a strong commitment to customer satisfaction.
Resorts World SentosaPark Operations Executive (Attractions)
Jan. 2013 - Jul. 2017SingaporeResponsible for ensuring the safe and efficient operation of rides, shows, and attractions. Working closely with the team, we assisted guests by providing directions and information to enhance their overall experience. We responded promptly to guest situations and ensured a positive and enjoyable environment. Additionally, I regularly addressed large groups, delivering engaging and informative presentations about the park's offerings. This role required a high level of teamwork and dedication to maintain the highest standards of safety and guest satisfaction.
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