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Work Background
Maely Mídia OOHMarketing Coordinator
Sep. 2019VitóriaKey responsibilities:
• Team Management: Leading and managing the marketing team, ensuring efficient execution of
campaigns and initiatives.
• Marketing Planning: Developing and executing the annual marketing plan, focusing on sales support
and the creation of promotional, institutional, and internal campaigns.
• Special and Commercial Projects: Focused on creating and executing special and commercial
projects aligned with client needs and company objectives.
• Communication Channel Management: Managing Maely’s website and social media channels.
• Data Analysis: Creating reports and analyzing internal and external data (BI), implementing metrics
and strategic insights.
• OOH Media: Implementing and optimizing programmatic OOH media, maximizing campaign results.
• Press Office Interface: Working closely with the press office to promote the brand’s image and
increase the company’s visibility.
MP PublicidadeMedia Analyst
Nov. 2017 - Sep. 2019Vila VelhaKey responsibilities:
• Media for Major Accounts: Planning and executing online and offline media strategies for clients such
as Extrabom and Extraplus Supermarkets, Autoglass, FAESA, FRISA, and Grã Filé, always focused
on results and effective strategies.
• Target Audience and Consumer Journey Studies: Conducting detailed studies of target audiences,
consumer journeys, and buying cycles.
• Report Creation: Producing regular reports to track and optimize campaigns, analyzing performance
indicators and ROI.
• Client Presentations: Creating media plans and strategic presentations for clients, analyzing media
scenarios and campaign results.
• Budget Management: Managing and distributing clients' advertising budgets, ensuring efficient
resource allocation to maximize results.
• Media Execution: Overseeing media execution and managing financial processes, ensuring proper
allocation and application of investments.
JWTMedia Planner
Jan. 2015 - Aug. 2017São PauloKey responsibilities:
• Media for Major Brands: Managed accounts for brands such as Seda (Unilever), Lux (Unilever),
Nexxus (Unilever), Vaseline (Unilever), Azelan (Bayer), and Rolex, developing communication
strategies, analyzing KPIs, and optimizing results.
• Media Planning and Execution: Developing communication strategies, selecting media channels, and
monitoring results, focusing on both online and offline campaigns.
• Negotiation with Media Outlets: Negotiating advertising space and developing special projects with
media outlets, always aiming for impactful and profitable results.
• Results Analysis: Post-buying analysis and campaign result assessment, producing reports with
strategic insights for optimizing future actions.
• Investment and Competitor Analysis: Conducting detailed studies of client and competitor
investments, optimizing media strategies based on competitive data.
• Award Winner: Winner of the TV Globo "Professionals of the Year" award (2016) for cross-media
strategy use.
Nacional ComunicaçãoMedia Assistant
May. 2012 - Dec. 2014Rio de JaneiroKey responsibilities:
• Public Accounts Media: Worked on public sector accounts for the City of Nova Iguaçu, City of Rio de
Janeiro, and Light Electric Services, focusing on online and offline media planning and public tenders.
• Planning and Tender Defenses: Developed media strategies for public tenders and defended media
proposals, with a focus on effective tactics and budget adequacy.
• Media Research Analysis: Analyzed media research tools such as Sisem Suite, Monitor Evolution,
Easymedia, TGI, and MWPlanview for planning and optimizing campaigns.
• Media Control and Billing: Managed media material control, delivery of advertising pieces, media
checking, and billing, ensuring operational efficiency for all campaigns.
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