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Work Background
Greenspoon Marder LLPOf Counsel
Jan. 2022Los Angeles, California, United Stateshttps://www.gmlaw.com/attorneys/andrew-marcus/
Group Seven LLPPartner
Aug. 2019 - Jan. 2022Los Angeles, CaliforniaGROUP SEVEN helps innovators and creators build, protect and grow their businesses through a unique blend of legal, strategic and venture catalyst services. Our team members have top credentials and real-world experience in entertainment, social media, digital content, fashion/beauty, technology, consumer products, and fundraising/investments. We have worked with many of the world's top celebrities, brands, tech companies, and influencers, such as Fullscreen, DanceOn, DirecTV, Musical.ly, Will.i.am, BeautyCon, Calm.com, Paper Magazine, MySpace, theAudience, Baccarat, Black Rifle Coffee Company, Raised in Space, Jaunt VR, Awesomeness TV, Gwyneth Paltrow, Jack & Jack, DigiTour, Science, Hello Society, Social Standards, Kinship, Common Thread Collective, Mammoth Media and many others. We are based in Beverly Hills, CA with satellite offices in San Francisco, New York, Paris and London. Visit www.groupseven.co for more information.
theAudience, Inc.General Counsel and Head of Business Affairs
Apr. 2012 - Aug. 2017Greater Los Angeles AreaSole in-house counsel and advising on business development and strategy for a next generation agency and content studio creating and publishing content for brands and studios through a network of 6,000 social media influencers. Created a bespoke suite of templates for social media influencer talent deals, social media page management services, social strategy and consulting services, master services agreements and statements of work for brands and studios that allow the company to scale rapidly and efficiently. Advise C-Level execs on strategic partnerships and business development, risk analysis and management, insurance, IP matters, and oversee the day-to-day business and legal affairs for the company. Supervise outside counsel on employment matters, IP, technology, privacy and data protection issues. Developed terms of use and privacy policy for the company's proprietary content management and analytics platform and company website. Manage all production legal matters for branded content creation and distribution through social media and video platforms. Created affiliate revenue share agreement templates for company's YouTube Multi-Channel Network of artists. Developed industry leading endorsement disclosure guidelines for social media influencers publishing branded content based on FTC Endorsement Disclosure Guides. Responsible for training staff on best practices in content publishing in social media for brand clients, endorsement disclosures and intellectual property issues as they relate to content creation for digital and social media platforms.
Andrew Marcus & Associates, Inc. Digital Media Entertainment Business/Legal Affairs ConsultancyPresident
Oct. 2011 - Aug. 2019Greater Los Angeles AreaDigital Media Entertainment Business and Legal Affairs Consulting Services for start-up companies, media agencies, brands and websites. Current Clients: Mammoth Media: Acting as in-house GC consultant for a next-gen television studio based on a platform that combines broadcast social networks, mobile apps, and publisher services, as well as entertainment experiences for the mobile-first generation; apps include Yarn, Wishbone and Arena. ENTTech Media Group d/b/a Paper Magazine, Paper Communications and Extra Extra creative agency. XRM Media Group, Inc. a media technology company targeting Generation Z and millennial audiences, and MNM Creative, a multi-media and entertainment company with offices in Shanghai and China. Raze.tv: Business and legal affairs consultant for RAZE, a mobile-first entertainment platform & premium production company serving an ever-evolving and increasingly diverse community of bicultural Latinos whose lifestyles are defining the mainstream. CreatorIQ: One of the leading SaaS products that offers a software platform powering the leading enterprises in influencer marketing. Highly Confidential, Inc.: Consulting for digital creative studio specializing in branded entertainment and integrated marketing campaigns and content production. Cleared for Takeoff, Inc.: Business and legal consultant for Fancard.me sports and entertainment branded integration for mobile, event-based selfies platform. Choura Events: Commercial transactions for a market leading creative event agency. 117 Live: Talent and venue agreements for an international live event and concert production company. NY Grit: Production counsel for documentary film production company. Former clients: BBC Worldwide Productions
The Story Lab
Zoe Media Group/Rachel Zoe
HelloGiggles
Madison + Vine
MySpaceSenior Vice President Entertainment & Video
Sep. 2010 - Sep. 2011Beverly HillsDefined strategy for, and oversaw management of all content related business and marketing partnerships for MySpace, including licensing of premium video content, creation of original video content, and production of original video content by 3rd party studios. Worked closely with senior management to identify and qualify which premium video content partners to pursue and negotiated industry leading deals to effectively secure those partnerships. Defined overall original programming calendar and oversaw all development and production of original programming produced in-house and by 3rd party studios. Negotiated business terms and drafted agreements for all entertainment content distribution on MySpace. Managed team of seven content producers, marketing and business development executives and assisted technology, product and sales departments with distribution, sales and marketing of all premium video content on MySpace. Identified key strategic partnerships with studios and tv networks (both within News Corp and without) to bring talent to key Myspace programs like Curators, Topics and Hijacks.
MySpaceSenior Vice President, Business and Legal Affairs/ Vice President Business and Legal Affairs
Feb. 2006 - Sep. 2010Beverly HillsOversaw all business and legal affairs for entertainment, content and marketing transactions for Fox Interactive Media. Responsible for negotiating and drafting a wide range of agreements, including production agreements, co-production agreements and production services agreements for original programming, content acquisition and licensing agreements, advertising agreements (including video monetization agreements), technology services and licensing agreements, digital distribution agreements, talent and artist performance agreements, independent contractor agreements, marketing and sponsorship agreements, software development agreements, product integration agreements, and mobile distribution. Also, responsible for assisting the General Counsel with the day to day management and operations of the Business and Legal Affairs Department, including helping to assign and manage the team's workload and working with key members of the Business Development, Finance and management teams to review deal terms, develop form agreements and create internal procedures and processes. Managed all business and legal affairs for Americanidol.com for 2 years and negotiated and drafted industry leading digital distribution deals with Vuguru for "Prom Queen", with Bedford Falls for "Quarterlife" and with Fox, Fremantle and 19 for the 1st ever American Idol online auditions on the internet. Supervised 7 attorneys, including lawyers in Sydney, London and Berlin.
Twentieth TelevisionVice President Business & Legal Affairs
Oct. 2003 - Feb. 2006Greater Los Angeles AreaNegotiated and drafted development, production and domestic/international distribution agreements for original programming for new media platforms, including two original dramatic series of "mobisodes" for Verizon Wireless and Vodaphone; serviced the business and legal affairs needs of the president and senior vice president of programming for current development and production; addressed business and legal issues for product integration, sponsorship agreements and branded moments in current nationally syndicated television programming: oversaw daily production legal matters relating to marketing, publicity, websites, clearances, music, collective bargaining agreement matters, standards and practices and deal making for above-the-line talent on pilots, sales presentations and two nationally syndicated court genre television shows; supervised one program attorney and delegated responsibilities for daily production legal issues and employment agreements on two current series.
Fox Cable NetworksDirector, Business and Legal Affairs
Aug. 2000 - Oct. 2003Greater Los Angeles AreaHandled business and legal affairs matters related to development and production of the FX Network and Fox Movie Channel original programming, including movies for television, scripted dramas, comedy and reality programs; negotiated and drafted pilot/series and MIT license agreements, above-the-line talent deals, development/production agreements and rights acquisitions deals; reviewed all marketing and publicity materials, copyrights and trademarks. paid ads and billing blocks for current programming; reviewed main and end title credits and dailies for broadcast standards and practices on five reality series. a late night talk show and MFTs; addressed collective bargaining agreement issues with Fox labor relations: oversaw production budgets. cost reports and billing from production companies; tracked FX creative development spending against development budget on weekly status report.
FOXSTAR PRODUCTIONSBusiness and Legal Affairs
Jan. 1997 - Aug. 2000Greater Los Angeles AreaOversaw all development and production business/legal matters for original cable production and non-fiction programming division; negotiated and drafted all manner of production, development and distribution deals, above the-line talent. music and composer agreements: performed legal clearance on over sixty hours of cable programming per year; coordinated with labor relations on union productions and participated in all creative, budgetary, financial. primary and ancillary distribution aspects or non-fiction cable division.
NEW WORLD ENTERTAINMENTManager, Business and Legal Affairs
Mar. 1995 - Dec. 1997Greater Los Angeles AreaNegotiated and drafted talent deals for prime-time dramatic programs; drafted and negotiated episodic writer/director agreements; performed production legal clearance of dailies on episodic programs; compiled development status report and option calendar for all projects; registered copyrights and performed legal research; compiled WGA work lists and tentative writing credits and negotiated. drafted and administered clip license agreements.
ICMAgent Training Program
Oct. 1994 - Dec. 1995Greater Los Angeles AreaINTERNATIONAL CREATIVE MANAGEMENT: Assisted talent and literary agents in motion picture, television and new technologies matters, Drafted and revised deal memos, reviewed contracts and served a liaison between agents and clients,
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