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MIT Professional EducationGenerative & Agentic AI - Digital Transformation | MSc | Entrepreneur
Jan. 2025Boston, Massachusetts, United States
Coca-Cola Europacific PartnersAssociate Director Commercial Development - Home Channel
Sep. 2021Rotterdam, South Holland, Netherlands
Coca-Cola Europacific PartnersAssociate Director Customer Activation
Apr. 2019 - Oct. 2021Rotterdam Area, Netherlands
Coca-Cola Europacific PartnersSenior Manager Shopper Marketing
May. 2017 - May. 2019Rotterdam Area, Netherlands
Coca-Cola Europacific PartnersManager Shopper Marketing
Oct. 2015 - Apr. 2017Rotterdam Area, Netherlands
A Brand New DayBrand Manager
Feb. 2015 - Oct. 2015The Randstad, NetherlandsMarketing & Sales organization that focusses on brand building of more than 40 international brands on the Dutch beverage market. Among others: elit™, Jack Daniel’s, Aperol Spritz, Campari, Courvoisier, Southern Comfort, Dalmore, Teacher’s, Bowmore, Crodino, AriZona Iced Tea and Evian.
Interactive ConceptCo-Founder
Dec. 2013 - Sep. 2015The Randstad, NetherlandsCore business: activating brands, using experiential marketing concepts in which interaction with the target audience is always key! With these concepts we realize in-store activations, retail stopping power, traffic on trade fairs, product launch support and memorable entertainment. Sales & Marketing Amongst our national and international clients are: Microsoft, Mercedes, NU.nl, Salesforce, The Phone House, ABN Amro, ICI Paris XL/A.S. Watson, Swire Properties and KLM. www.interactiveconcept.nl
A Brand New Dayjr. Brand Manager
Feb. 2012 - Feb. 2015The Randstad, NetherlandsMarketing & Sales organization that focusses on brand building of more than 40 international brands on the Dutch beverage market. Among others: elit™, Jack Daniel’s, Aperol Spritz, Campari, Courvoisier, Southern Comfort, Dalmore, Teacher’s, Bowmore, Crodino, AriZona Iced Tea and Evian.
A Brand New DayAccount Manager & brand activation manager
Feb. 2012 - Nov. 2012The Randstad, NetherlandsMy first year at ABND consisted of a combination between sales (3 days p/w) and brand management (2 days p/w), in order to quickly develop the desired skills and expertise within the organization.
Dunck Loyalty Marketing ConsultancyGraduation Internship
Feb. 2010 - Jul. 2010The Randstad, NetherlandsDuring my graduation internship at Dunck I wrote a market development plan. The scope of my study included, among others: examining the business environment and market potentials, reviewing customer segments and an extensive internal analysis. Next to a focus group I used a combination of quantitative and qualitative research in the market for city marketing and the pharmaceutical industry. Alongside my research I've contributed to a diverse number of ongoing projects and expanded my knowledge on loyalty marketing. Final grade: 7,5
Enterprise Franklin, economic development agencyTrainee
Aug. 2008 - Jan. 2009New Zealand, AucklandEconomic development agency that is working together with developers, investors, council and entrepreneurs to stimulate and to grow the local economy. During my internship I worked together with the economic advisor. Furthermore, I've conducted a qualitative research amongst business owners in order to determine on which aspects EF could be of additional value and to map the needs in the area. Final grade: 8
Mise en PlaceProject Leader
Aug. 2007 - Oct. 2011The Randstad, NetherlandsIn my role as a project leader at Mise en Place, team play and leadership where central. Working as a project leader I was an anchor point between between the Mise en Place office, its relations and its employees. Responsibilities varied from preparing catering projects, being executive party manager on site, dividing tasks, providing briefings and ensuring proper communication with the clients. Furthermore it was my responsibility to guarantee the quality of the staff by providing different kind of trainings and to conduct selection interviews. Together with the team of project leaders and office staff we evaluated the projects and working processes during weekly meetings.
Mise en PlaceJob Coach
Dec. 2005 - Jul. 2007NijmegenResponsible for guiding and evaluating new employees
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