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Work Background
Secret WallsHead of Global Growth and Partnerships
May. 2022
Modal LivingCorporate Sales Manager
Jun. 2021 - Nov. 2021Strategize and execute on the launch and promotion of ADU (also known as a "Tiny Home") and "Tiny Office" products specifically as part of Corporate/Employee Rewards programs. Gather crucial market intelligence and honest feedback through direct conversations with employees across a range of industries with the goal to deliver, in the form of data-driven presentations, viable prospective partners to the CMO and VP of Sales.
The Art of PlatingBusiness Development Manager
Aug. 2020 - Jun. 2021Conduct market research on brands and organizations in the food and hospitality space to present to the CEO as ideal partners. Responsibilities include ideating on prospective and existing partner campaigns (Four Seasons, Perrier-Jouet) with the executive team. Identify and execute on guests for On The Pass, one of the highest rated food and hospitality podcasts in the United States. Most recently, I was responsible for the most-listened to episode in its history with the interview of famed music manager and pioneer of the celebrity chef movement, Shep Gordon (listen to the episode here).
BucketfeetCo-Founder and Director of Influencer Marketing and Partnerships
May. 2010 - Feb. 2018Greater Chicago AreaBuilt and oversaw the development of a 40,000+ online user community representing 120 countries.
Led high profile and influential artist recruitment initiatives as well as strategic partnerships with a variety of non-profit organizations (RED, Pangeaseed, Lonely Whale, Children Mending Hearts), brands (Barkbox, Richer Poorer, Bonobos, adidas, Hennessy, Soho House), and celebrities. Directed overall brand voice and direction, primarily through social media marketing, CRM content- creation, events and partnerships and visual content. Led and oversaw wholesale operations in the early years of the business, building and managing strong relationships with more than 50 unique retailers, including big-box department stores such as Nordstrom.
Responsible for in-person activations at our own brick and mortar locations in Chicago, Los Angeles, Washington, D.C., and New York, such as speaker series (which I planned and hosted) with notable guests that include Dwyane Wade, the cast of Hamilton as well as Bucketfeet collaborators and musical artists. Expanded awareness of the brand by frequently appearing at colleges, universities, and conferences as a guest speaker as well as major cultural events. Notable speaking venues and cultural events include: Kellogg School of Management at Northwestern University
Stern School of Business at NYU
University of Chicago Booth School of Business, 2011-2017
Adobe Max Conference
Chicago Ideas Week (please see video here)
Forbes 30 Under 30 Panels
SXSW and Art Basel Miami.
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Director de Marketing y comunicaciones