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Work Background
EMBLEM DevelopmentsManager, Sales Operations & Administration
Aug. 2024 - Mar. 2025Greater Toronto Area, Canada• Oversaw the day-to-day operations of the sales team. Mainly focused on maintaining administrative standards, developing SOPs and assisting with application development alongside the app developers, all to implement efficient processes to enhance productivity.
• Evaluate the sales team’s tech stack, identifying inefficiencies and opportunities for ‘ripe’ opportunities to turn into enhancements. The primary goals were to improve data captures and transformations, explore and implement process automations, and ease the backlog placed on administrative members of the team.
• Coordinate with real estate agents to provide administrative support, including management of paperwork creation and completion, coordinating client communications, and ensuring timely transaction processing.
• Monitor financial transactions, expense reports, manage sales team budgets, and ensure compliance with financial policies and procedures.
• Assist in the development of marketing strategies, including online and offline promotional activities to enhance the sales team visibility and market presence.
• Plan and execute sales related events, including launches, incentive trips and promotional events.
• Maintain positive relationships with clients, addressing their inquiries and concerns promptly to ensure high levels of customer satisfaction.
• Liaised with legal counsel internal and external to stay updated on industry regulations and ensure that the all documentation drafted and distributed by the sales team were compliant with all real estate related legal requirements and standards.
• Oversee the utilization and maintenance of realtor application and technology systems for efficient operations.
• Prepare regular reports on sales, sales operations, financial performance and forecasting, and agent productivity to present to senior management.
Marlin Spring DevelopmentsSales Operations Manager | Cross-Departmental Data Flows, Compliance, & Software Integrations
Jan. 2023 - Jul. 2024Toronto, Ontario, CanadaSales Operations
• Initiate the creation, development, implementation and revision of standardized sales policies, procedures and reporting as it relates to sales, internal and external shareholders/stakeholders.
• Led the upkeep and optimization of SaaS platform, Avesdo, and other sale technology platforms, staying informed of new tools and functions to enhance team usage and efficiency.
• Regularly audit sales tools, processes and infrastructure systems – to foster and support growth as well as to identify areas of improvement – and then explore, develop and deploy improvements, always in collaboration with other relevant departments and stakeholders.
• Oversee the site set-up for administrative staff, coordinating the delivery and installation of printers, arranging for cleaning services, managing security technology and setting up internet and phone lines Sales Management
• Guide internal and third party sales administration teams through process of registration, purchasing, and closing.
• Prepare the sales teams for release of any new sales program incentives through pre-launch and admin training.
• Work with lawyers and internal legal operations to ensure 100% compliance and timely updates of all agreements of purchase and sale components, as well as purchaser facing legal communications Closing and Occupancy Mgmt.
• Administer and coordinate final sales transactions, such as amendments and assignments, prior to occupancy up until final closing.
• Liaise with various departments and stakeholders to ensure all records and documents are accurate for the preparation of statement of adjustments.
• Manage day-to-day relationships with outside and internal legal counsel • Proactively review the sales occupancy and closing process to spot areas of improvement and work cross-departmentally to create and implement an optimized process and therefore an optimized homeowner experience.
Marlin Spring DevelopmentsSenior Sales Coordinator | Newstar, Process Development & Training
Jan. 2021 - Jan. 2023Toronto, Ontario, Canada• Spearheaded the onboarding of SaaS platform, Avesdo, and other sale technology platforms to ensure system success prior to launches.
• Developed a comprehensive sales and admin handbook outlining standard sales expectations, responsibilities, and report formatting to be used alongside live training sessions.
• Coordinate and direct escalated homeowner questions concerns regarding the sales process.
Marlin Spring DevelopmentsSales & Marketing Coordinator | Admin Focused
Aug. 2019 - Jan. 2021Collaborate with marketing agencies to plan, execute, and monitor social and traditional marketing. Gatekeeper of all the deals and Newstar.
Condos.caMarketing Project Manager | Automations, Event Planning, Social Media & Digital Advertising
Jul. 2018 - Aug. 2019Toronto, Canada AreaProject Management:
• Define project scope with a detailed work plan, determine resources (time, people, equipment), and develop a schedule for project completion
• Provide detailed briefs of requests to product manager for marketing components which required front end and back end work with dev team
• Create and manage marketing tasks - wireframing & copy outline/edits
(Client & Agent facing Marketing Collateral, Yesware Templates, Agent Custom Jobs etc.)
• Outline and manage timelines and critical paths for all project components • Outline, define and execute marketing process across departments
• Create and analyze reports to provide info on ROI and KPIs Digital Marketing:
• Collaborate with the VP marketing and sales managers to plan and execute digital media projects (Email marketing, Site Ads & Landing Pages)
• Publish and manage online advertising (Facebook & Site Ads)
• Analyze and optimize digital campaigns to improve results (lead generation, CTR, Engagement, etc)
• Identify digital media trends, tactics and opportunities • Conduct user surveys and use results to optimize current and create new campaigns Event Planning
• Design, plan and manage Condos.ca First-Time Buyer Seminars in order to drive Condos.ca engagement, gain insight on how to improve our product offerings and deepen brand trust
• Work closely with individuals at all levels of the business; VP’s, Product Managers, and the marketing team to implement a consistent strategy in order to produce useful and valuable educational seminars.
Condos.caSocial Media & Marketing Coordinator
Jul. 2017 - Jul. 2018Toronto, Ontario, Canada• Developing relevant and insightful content for social media on a daily/weekly basis;
• Consistently monitor all social media channels to communicate, interact and engage with users, encourage loyalty, and foster conversation with potential clients;
• Utilize social media analytics and insights;
• Engages with the wider Marketing teams to understand requirements for utilizing the social media channel, aggregating content and campaigns, adapting contents to specifically cater to each social medic channel;
• Collaborate with the marketing team and participate in the planning and execution of digital media projects, such as email marketing, online advertising, landing pages, a/b testing and more
• Implement and manage online advertising
Cornerstone Marketing Realty Inc., BrokerageStrategic Operations | Process Maintenance + Optimization, Sales Reporting & Customer Experience
May. 2016 - Jul. 2017Toronto, Canada Area• Oversee Sales Office operations - delegation of tasks by level of priority
• Inventory Management - reporting on sales and updating team on status of file completion • Deal Writing • Data analysis
• File Audits
• Resolve agent/client inquiries
• Create and manage social media posts for Instagram, Facebook, and LinkedIn
foodoraOperations Lead | Customer Experience & Retention
Dec. 2015 - Apr. 2016Surry Hills, New South Wales, Australia• Oversee the entire operations process of the marketplace
• Manage a minimum of simultaneous work streams including (i) customer care (ii) partnership care (iii) payments and (iv) vendor inventory management.
• Prioritized ticket resolution and worked towards efficiencies to increase the number of tickets solved.
ICCIT CouncilDirector of External Affairs
Apr. 2014 - Apr. 2015Toronto, Canada Area• Oversee Marketing, Public Relations, Web and Creative initiatives carried out by directors on the executive team
• Foster and maintain relationships with other clubs and societies on campus and organizations off campus
• Obtain new sponsorships and partnerships for the year 2014-15
• Evaluate the viability of proposed council projects and initiatives
UTM Office of the DeanSocial Media Manager
Aug. 2013 - Mar. 2014SE 2701• Designed digital and print promotional material using the Adobe Suite.
• Engaged students through social media updates (Facebook), Twitter, and WordPress blog.
• Designed and edited PR manual and executive summary.
ICCIT CouncilPR Manager
Apr. 2013 - Apr. 2014• Implemented marketing strategies and plans through the use of print and digital media.
• Promoted the services and events held by Council and similar student body clubs and societies.
• Liaised with media outlets on- and off- campus to stimulate and develop a stronger student-faculty relationship.
ICCIT CouncilCommittee Member
Sep. 2012 - Apr. 2013• Academic Events Committee: Program Representative
SimplexGrinnellAdministrator
Apr. 2012 - Aug. 2012Etobicoke, Ontario• Improved the efficiency of report and certification writing through the creation of templates and automated shortcuts.
• Answered and directed office calls on switchboard and took messages when appropriate. • Entered all technician reports into database.
The Daniels CorporationOn-Site Operations | Sales Reporting, Customer Experience & Administrative Efficiency
Aug. 2010 - Aug. 2015Toronto, Canada Area• Greet, assist and direct guests, visitors and the general public
• Sales and marketing data entry
• Create, update and maintain all daily registration and end-of-the-day sales reports
• Maintain master reports and selling files
• Pre-write deals and walk through signing at sales events
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