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Work Background
Head, Content and Communications
GentariHead, Content and Communications
Jun. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Vice President, CSC Malaysia Business Office, CTSM KL
Citigroup Transaction Services Malaysia Sdn BhdVice President, CSC Malaysia Business Office, CTSM KL
Sep. 2022 - May. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Communications Manager (Malaysia, Singapore, Philippines & Indonesia)
Tetra PakCommunications Manager (Malaysia, Singapore, Philippines & Indonesia)
Jun. 2020 - Jun. 2022MalaysiaManager, Corporate Communications, Tetra Pak Malaysia, Singapore, Philippines and Indonesia (MSPI) Responsibilities include driving corporate communications efforts. 1. Management responsibilities: Planning, budgeting and executing in/ternal and external communications activities for MSPI; Work closely with the MD for MSPI to support the needs of the business; Build on the communications plan to ensure a consistent and branded approach to positioning Tetra Pak among target audiences; Work closely with various functions, including Sustainability, the Key Accounts and Commercial teams, Marketing, Processing and Services operational units. 2. Internal communications: Message development and channel management as part of the local and regional communications framework; Internal messaging and content for internal events and other employee engagement projects. 3. External communications and Public Relations: Ensuring the Tetra Pak brand is protected and promoted in a proper, coordinated, and consistent manner; Provide strategic communications, planning, counsel, writing and messaging support for Tetra Pak overall; Managing the flow of news about the organization to the media via on-ground events and activities, press articles and releases, video and social media assets. Detect public relations issues as they emerge and address them directly. Manage all local media relations activities and work with appointed PR and marketing vendors to increase visibility and share of voice across the market; Coordinate communications efforts across media relations, social media, leadership visibility and reputation. 4. Digital communications: Planning and management of content deployment in agreed digital channels; Measurement and analysis of digital communication activities 5. Public Affairs: Planning and execution of government relations and advocacy activities in support of Tetra Pak’s policy notably in the areas of food and dairy, diet, and healthy nutrition-related policies.
Senior Corp Communications Manager, ASEAN
HoneywellSenior Corp Communications Manager, ASEAN
Nov. 2016 - May. 2020MalaysiaResponsibilities include, for the countries within ASEAN: (1) Government relations: - Under the guidance of the ASEAN President, support and facilitate in the execution of Government Relations (GR) initiatives to achieve strategic goals in the ASEAN region. This requires gaining the support of the government in terms of relevant officials in the region and agencies, members of diplomatic corps, members of business, trade and political associations and other segments of society directly involved in the public policy process. - Build and enhance relationships at senior levels with key stakeholders including government, associations, think-tanks, etc. (2) Press Management & Advertising; - Planning and execution of a robust press plan for Honeywell ASEAN (specific to company overall) - Building and maintaining strong media relations with key media representatives from various industries – including lifestyle, corporate and business, hospitality, property and entertainment. (3) Social Media, Corporate Website & Intranet Communications: Planning and execution of a Communications plan for Intranet networks; draft and disseminate content for social media channels as well as for Intranet channels. Work closely with all Divisions and Departments to ensure that the latest news, success stories and happenings are shared in a timely manner in various internal communication channels. (4) Corporate Citizenship & Sustainability: Planning and execution of a Corporate Social responsibility plan to roll-out and organize events & initiatives aligned with key business objectives. Building and maintaining strong partnerships and relations with key representatives from interest groups. (5) Employee Communications: Planning, implementation and execution of Employee Engagement initiatives – working together with the Facility and Workplace team as well as Human Resources.
Corporate Communications Manager, Communications & Government Affairs Department
Siemens Malaysia Sdn BhdCorporate Communications Manager, Communications & Government Affairs Department
Aug. 2013 - Oct. 2016Petaling Jaya, SelangorResponsibilities include: (1) Press Management & Advertising; - Planning & execution of a press plan – which includes articles & events, press releases, media interviews & advertising opportunities. - Draft & disseminate press releases & articles to relevant media channels & publications - Building & maintaining strong media relations with key media representatives. - Media monitoring & reporting - Work closely with media to identify and pursue relevant collaborations and partnerships. (2) Social Media & Online Communications: - Planning & execution of a social media & online Comms plan - Draft & disseminate content for social media channels as well as for Intranet channels. - Work closely with all Divisions & Departments to ensure that the latest news & success stories are shared in a timely manner in all social media & communication channels. - Monitoring & analysis of channels. (3) Corporate Citizenship & Sustainability: - Planning & execution of the Corporate Citizenship & Sustainability plan to roll-out and organize events & initiatives relating to Company’s Corporate Citizenship pillars – Access to Education, Access to Technology and Sustaining Communities. (4) Employee Communications: - Planning & execution of Employee Engagement initiatives – working together with the rest of the Communications team. As well as, assist to draft out content for award submissions relating to Employee Engagement. (5) Leadership Communications: - Support the Executive Management team in drafting out presentation & speech pointers. Assist in ensuring the smooth flow/ participation in any speaking engagements as well as Company launches/ events. (6) Content & Strategy - Assist in the strategizing, planning & execution of large-project Comms campaigns - Drafting of content for any submissions for relevant industry & nationwide awards - Competitor analysis & sharing monthly findings with relevant departments.
Senior Brand Director
GO Communications Sdn BhdSenior Brand Director
Jan. 2010 - May. 2013Bandar Utama, Damansara, MalaysiaResponsibilities include: (1) Client Management: - Owning the development of Client brand strategies, architecture and positioning, coordinating with clients’ internal marketing and in-house communications teams to ensure alignment. - Responsible for the Clients’ brand development, stewardship of brand integration into all aspects of Clients’ business. - Delivering exemplary PR and communications services for Clients. - Crafting communication materials as and when needed. (2) Media Relations - Building and maintaining strong media relations with key media representatives from various industries – including lifestyle, corporate and business, hospitality, property and entertainment. (3) New Business - Working closely with the management team to actively pursue new business opportunities. This includes scouting new business opportunities, analyzing research, writing public relations proposals and plans, and making presentations to potential clients. (4) Team Management & Performance - Creating and maintaining standard operating procedures to ensure efficiency of team performance. (5) Client Portfolio - Have led team members to service and/or personally led the servicing of various project and retainer clients.
PR and Comms Manager
Asia Media Sdn BhdPR and Comms Manager
Feb. 2009 - Jun. 2009- Drive communications initiatives - Build effective working relationships with the media to leverage opportunities for effective positioning of the company and provide support in organizing media opportunities - Develop and liaise closely with assigned PR and advertising agencies to create and execute Company branding plans - Raise the Company’s profile by reinforcing the awareness of the brand. - Support the business in their product launches and event planning - Develop and implement the company’s marketing programme and promotions - Create and execute branding materials and initiatives - brochure, rate cards, flyers, newsletters, Social media (Facebook, twitter, blog, wikipedia) - Develops annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives. - Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. - Specifying market requirements for current and future products by conducting market research - Delivery of all branding and marketing activity within agreed budget. - Provide data-based recommendations for building the business. - Conduct, review and analyze market research to aid in decision making. - Website Management
General Manager
The C. ClubGeneral Manager
Aug. 2008 - Feb. 2009Pavilion Kuala Lumpur, Malaysia- To coordinate and implement the overall sales and marketing strategies and initiatives for both The C.Club retail outlet and F&B outlet operations and management. - To maximize sales by attracting and acquiring new customers for both C.Club retail outlet and F&B outlet. - Conduct regular analyses of feedback and on best-sellers products, slow moving products, customer comments, competition pricing at local markets for both The C.Club retail outlet and F&B outlet. - To implement proper visual presentation guidelines to project the brand image and benefit sales through better display presentation. - To uphold excellent quality, in conjunction with efficient and friendly customer service. - To ensure the smooth execution of services at both The C.Club retail outlet and F&B outlet and sustain premium brand image. - Participating in regular individual team dialogues. - Coordination of Weekly, monthly, daily and annual team meetings - To closely monitor productivity levels in both The C.Club retail outlet and F&B outlet and to take immediate corrective action if necessary. - To assign responsibilities to subordinates and to check their performance periodically. - To maintain good working relationships with team members and all other departments. - To oversee all facts of The C.Club retail outlet and F&B outlet operations including payroll, billing, daily reports and sales reports to head office. - To provide forecasts and updates on anticipated changes in the business whenever appropriate. - To control invoices and to ensure that the Department Operational Budget is strictly adhered to. - To monitor all costs and recommend measures to control them. Passing on of information from head office to the team. - To work closely with the Managing Director in order to plan, organize and execute all Retail and F&B activities in a professional and profitable manner.
Group Brand Manager
The Carat Club Sdn BhdGroup Brand Manager
Mar. 2008 - Oct. 2008Bangsar, Kuala Lumpur, Malaysia- Drive communications initiatives - Build effective working relationships with the media to leverage opportunities for effective positioning of the company and provide support in organizing media opportunities - Develop and liaise closely with the Art and advertising agency and in house copywriter to create and complete the company’s main communication medium, The Glitterati Magazine. - Raise the Company’s profile by reinforcing the awareness of the brand. - Support the business in their product launches and event planning - Develop and implement the company’s marketing programme and promotions - Develops annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives. - Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. - Manage and lead a team of brand executives overseeing the implementation and strategic planning of four different brands – The Carat Club, The C. Club, Le Cadeau and The Love Diamond. - Specifying market requirements for current and future products by conducting market research supported by on-going visits to showrooms carrying the brands. - Delivery of all branding and marketing activity within agreed budget. - Provide data-based recommendations for building the business. - Conduct, review and analyze market research to aid in decision makin
Corporate Affairs manager
Standard Chartered Bank BruneiCorporate Affairs manager
Oct. 2003 - Feb. 2008Brunei Darussalam- Drive communications initiatives to enables managers to achieve engagement of all staff in our strategic intent and brand promise; - Build effective working relationships with the media to leverage opportunities for effective positioning of the bank and provide support in organizing media opportunities and to develop related press releases and media Q&A. - Develop and write media releases and newsletters for internal and external use. - Deliver the Bank’s key messages internally and externally by using the Standard Chartered Group’s Key Message house. - Raise the bank’s profile by reinforcing the awareness of the brand. - Manage Corporate Affairs initiatives in support of Consumer Banking and one bank objectives; - Support the business in their external product launch, event planning and implementation; - Develop and implement country community/sponsorship programme; - Monitor and identify potential reputational issues and advise senior management; - Coordinate crisis management strategy at country level so as to minimize damage to Bank’s reputation. - Country Trademark Coordinator - Country Website Manager - To make prompt report of suspicious transactions or proposed transaction according to the documented process on reporting and/or in compliance with local regulatory requirements - To fully comply with Group Policy and Standards on Money Laundering Prevention or local regulatory requirements for the prevention of money laundering.

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