Tetra PakCommunications Manager (Malaysia, Singapore, Philippines & Indonesia)
Jun. 2020 - Jun. 2022MalaysiaManager, Corporate Communications, Tetra Pak Malaysia, Singapore, Philippines and Indonesia (MSPI) Responsibilities include driving corporate communications efforts. 1. Management responsibilities: Planning, budgeting and executing in/ternal and external communications activities for MSPI; Work closely with the MD for MSPI to support the needs of the business; Build on the communications plan to ensure a consistent and branded approach to positioning Tetra Pak among target audiences; Work closely with various functions, including Sustainability, the Key Accounts and Commercial teams, Marketing, Processing and Services operational units. 2. Internal communications: Message development and channel management as part of the local and regional communications framework; Internal messaging and content for internal events and other employee engagement projects. 3. External communications and Public Relations: Ensuring the Tetra Pak brand is protected and promoted in a proper, coordinated, and consistent manner; Provide strategic communications, planning, counsel, writing and messaging support for Tetra Pak overall; Managing the flow of news about the organization to the media via on-ground events and activities, press articles and releases, video and social media assets. Detect public relations issues as they emerge and address them directly. Manage all local media relations activities and work with appointed PR and marketing vendors to increase visibility and share of voice across the market; Coordinate communications efforts across media relations, social media, leadership visibility and reputation. 4. Digital communications: Planning and management of content deployment in agreed digital channels; Measurement and analysis of digital communication activities 5. Public Affairs: Planning and execution of government relations and advocacy activities in support of Tetra Pak’s policy notably in the areas of food and dairy, diet, and healthy nutrition-related policies.