EdceteraMarketing Manager, Home Inspection
Nov. 2022 - Jan. 2024Managed all B2C and B2B marketing efforts for the ICA home inspection training brand including website design, content creation, email marketing, press releases, and promotions.
• Merged six brands into one HubSpot + Act On system, keeping $15 M revenue flowing during launch.
• Introduced data governance standards that reduced list errors 25%.
• Administered HubSpot, Salesforce, WordPress, and WooCommerce; acted as Scrum Master for marketing team.