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Work Background
EdceteraMarketing Director, Home Inspection
Jan. 2024 - Nov. 2024Directed B2C and B2B marketing for the Inspection Certification Associates (ICA) professional training brand across web, email, and paid media while owning the HubSpot/Salesforce stack.
• Re‑architected HubSpot instance: 99.8 % uptime, 100 % API health, supporting 20 k leads and +22 % revenue.
• Designed 50+ automated journeys (email/SMS) with dynamic content; engagement +38 %, sales cycle –12 days.
• Managed $1.2 M budget and coached cross‑functional team on best‑practice workflows and reporting.
EdceteraMarketing Manager, Home Inspection
Nov. 2022 - Jan. 2024Managed all B2C and B2B marketing efforts for the ICA home inspection training brand including website design, content creation, email marketing, press releases, and promotions.
• Merged six brands into one HubSpot + Act On system, keeping $15 M revenue flowing during launch.
• Introduced data governance standards that reduced list errors 25%.
• Administered HubSpot, Salesforce, WordPress, and WooCommerce; acted as Scrum Master for marketing team.
Clock Tower 6 ConsultingOwner & Digital Marketing Consultant
May. 2020Provide end to end marketing leadership for small and midsize businesses. Plan data driven growth and build websites, CRMs, and automation flows with full creative support.
• 12+ multi platform web launches on WordPress and HubSpot CMS.
• E commerce enablement (WooCommerce) and lifecycle automation (HubSpot).
• Website design + front end dev (HTML/CSS/JS) and server management.
• HubSpot to Salesforce integrations; lead scoring and nurture flows.
The CE ShopMarketing Communications Manager
Jan. 2019 - Aug. 2022Managed all promotional and lifecycle email for B2B and B2C audiences using HubSpot, Act On, Marketo, and Salesforce, supporting $15 M annual revenue and training 10 teammates on advanced campaign work.
• Managed promotional email and lifecycle programs supporting $15 M annual revenue; CAC down 23%.
• Merged six brands into one HubSpot + Act On system, keeping $15 M revenue flowing during launch.
• Introduced data governance standards that reduced list errors 25%.
Builder Homesite Inc.Operations Manager, Digital Campaigns
Aug. 2016 - Jan. 2019Managed complex, technical fulfillment operations for digital display products and email marketing.
• Produced 1,000+ display ad line items with 96% customer satisfaction.
• Supported 300+ B2B builder clients with daily service for digital marketing products.
• Trained and led nine direct reports, improving team effectiveness by 30%.
Builder Homesite Inc.Product Manager
Jan. 2010 - Jul. 2016Managed Email Operations team of traffickers, designers, and account managers, overseeing all email products and marketing for B2B and B2C audiences.
• Created and implemented web‑ and email‑based lead generation and nurture strategies for NewHomeSource.com, the top online destination for new‑home searches, driving $1 M in yearly revenue.
• Guided continuous improvements for email and web products, aligning cross‑functional teams of dev, design, and sales.
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