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Work Background
Project Manager
Tribeca MediaProject Manager
Jun. 2023 - Mar. 2025Mexico• Developed the marketing strategy for Liverpool's private brands (MAP, That's It, and HAUS), increasing sales by 2% (2023-2024). • Improved engagement rates: MAP's +6.65%, HAUS +7.02%, and That's It +4.88%. • Oversaw content production for branding and advertising. • Coordinated deliverables with internal teams to ensure seamless execution. • Led end-to-end project implementation, ensuring quality and strategic alignment.
Brand Coordinator
avio de paperBrand Coordinator
Aug. 2022Mexico- Develop and implement strategic marketing campaigns, increasing brand awareness and revenue by 30% for emerging brands like Lajuana and Platería Laveta. - Lead social media content strategies to drive branding initiatives. - Conduct market research to identify trends, competitive insights, and growth opportunities.
Account Executive
CCREATIVOAccount Executive
Nov. 2021 - Jul. 2022Mexico City, Mexico• Designed and executed PR and marketing strategies for Grupo Bellinghausen, supporting the launch of Puerto Prendes. • Mentored junior account executives, fostering a positive and growth-oriented work environment. • Managed partnerships with leading distilleries, including Casa Herradura and Grupo Cuervo.
Junior Account Executive
Fashion Media GroupJunior Account Executive
Feb. 2021 - Oct. 2021MexicoJr. Account Executive for MINI, Calderoni, MIDO, Hamilton, BMW, Stradivarius - Development and execution of PR strategies. - Project management for marketing including: - Social events; PR campaigns; Digital Marketing Account assistant for Levi’s Mexico, Netflix, Hasbro - Market research - Support in PR campaigns - Data management of PR campaigns
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