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Work Background
JeffreyM ConsultingSr. Digital Marketing Manager Consultant, Strategic Missions & Technology
May. 2022Seattle, Washington, United States• Identify ABM digital strategies for GTM leads while maintaining attention to detail, through tight deadlines. • Monitor & analyze digital campaigns performance, identifying actionable optimizations and insights while delivering elevated impact on business priorities
• Collaborate with leadership and GTM team to understand business objectives, customer journeys, and tangible KPI’s to interpret campaign success. • Work with creative agency to optimize creation of social content, ensuring integration of best practices and learnings across the business priorities.
JeffreyM ConsultingDigital Marketing Manager - AI & Innovation Marketing
Nov. 2020 - May. 2022Seattle, Washington, United StatesBuilding brand perception and continued growth for Microsoft AI technologies. An industry leader in innovation.
JeffreyM ConsultingMarketing Manager - Demand Generation for Microsoft USCMO
Nov. 2016 - Nov. 2020Greater Seattle AreaAs part of the US Central Marketing Organization at Microsoft, I am responsible for digital strategy, planning and execution across various MSFT Business products; primarily focused on MTC events across the US. These responsibilities include, but are not limited to the following: - Demand Generation plan development - V-team participation and cross team collaboration
- Customer journey review and best practice checking
- Customer journey instrumentation guidance
- Campaign execution, optimization and reporting
- Built-in testing and Innovation
- Case studies and campaign wrap-up insights
Optimedia USSenior Planner
Jul. 2015 - Oct. 2016Seattle, WashingtonIn this client facing role at Optimedia, I am challenged to know the digital landscape and understand partners capabilities. I am responsible for planning, buying, and providing media strategies for T-Mobile. My recent focus has been on DR related initiatives with a mix of retention campaigns.
Optimedia USDigital Planner
Apr. 2014 - Jul. 2015Seatte
LION Digital MediaAccount Manager/Media Planner
Jun. 2013 - Apr. 2014Lynnwood, WALeaders in local digital Advertising. We create, monitor and execute winning campaigns for Advertisers who wish to connect with consumers on a local level. Lion's success speaks for itself. Check us out ---> http://liondigitalmedia.com/
Position Marketing GroupNational Sales Executive
Jan. 2010 - Jun. 2013Position Marketing Group is a leading media agency in the new home and move vertical, working with both publishers and advertisers to position them for successful campaigns and relationships across both display advertising and performance based campaigns.
Cole & WeberCompetitive Review Advisor
Apr. 2009 - May. 2009(Freelance Position) Completed a full competitive review for Capella University. This position required reviewing and analyzing marketing programs of competitive universities including: advertising, promotion, messaging strategies and brand positioning. From this, I identified opportunities for Capella to take advantage of and further establish their highly position as a leader in higher education.
FILTER, LLCProgramming Coordinator
Aug. 2008 - Jan. 2009(Contract Position) Managed the day-to-day interaction between digital distribution networks, such as NBC, BET, MTV Entertainment, and Lionsgate, Evaluated content to determine what would be published on the XBOX Live Platform & coordinated assets for delivery. Coordination of content was maintained through a self-managed program schedule.
Grinnell Beverage CompanyTerritory Manager
Jun. 2006 - Nov. 2007*Client/Account Management, Business Development - Special Events Opportunities and Planning, Implementing Marketing Strategies into a competitive market
*Improved brand distribution and shelf space by selling in a more efficient and profitable shelf space set
*Supervised pre-sales representatives and delivery drivers across 130 on/off-premise accounts
*Managed, maintained and updated point of sale throughout a pre-saturated market to boost visibility.
*Consistently built valuable relationships with retailers in a developing and demanding market *Trouble shot on/off-premise issues to ensure quality and performance with respect to retailers and AB requirements
*Key communication liaison for product knowledge, upcoming events, and key issues between upper management, retailers, and sales representatives
Dale Lee DistributingContemporary Marketing Representative
Feb. 2004 - Jun. 2006*Coordinate and execute brand plans that support GEO initiatives, merchandising, and on/off premise sampling programs
*Create, Pitch, and Conduct Four on-premise high impact night calls and promotions a week
*Built and maintained Valuable relationships with retail managers and employees of 21 Key accounts
*Conduct off-premise promotions at optimal selling periods throughout the year
*Sell-in and execute brand strategies that includes tap gains, shelf space, and special events
*Merchandise target accounts according to brand focus
Responsible for timely and accurate completion of assigned paperwork
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