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Work Background
ExactechSales Consultant
Sep. 2018 - Mar. 2025Greater Los Angeles Area
G Farr Medical LLCOwner/Operator
Jan. 2018Los Angeles, California, United StatesOwner and lead operator of G Farr Medical LLC
Consulting and sales contracting firm. GFM represents a multitude of surgical products, services and solutions for orthopedic surgeons and their patient’s throughout Southern California
Integra LifeSciencesSales Consultant (Upper Extremity/Total Joint)
Apr. 2017Greater Los Angeles Area- Solely represented and managed Integra Titan Total Shoulder system for KOL and design surgeon Dr Reza Omid (Dr Omid is the attending upper extremity surgeon and shoulder specialist at Keck USC School of Medicine) an account with $1 Million + in annual revenue generation alone
- Grew overall book of business by $140,000 in 8 months an increase YoY of 14%
- Facilitated price negotiation and contracting with hospitals throughout the greater Los Angles area
- Successfully prospected and developed two additional surgeons to use the Titan Shoulder System in under 6 months
- Facilitated inventory maintenance, logistics and all troubleshooting pertaining to surgery as needed
- Trained and educated OR staff on Titan Total Shoulder system ensuring comfortability and consistency in use of Integra system
Smith & Nephew OrthopaedicsMedical Device Sales Representative (Orthopedics)
Mar. 2016Greater Los Angeles Area- Work in pod of reconstructive total joint representatives in the greater Los Angeles area accounting for over $12 million in annual revenue generation - Developed and maintained key customer relationships with surgeons and their support staff in numerous operating rooms at key hospitals throughout the greater Los Angeles area - Oversaw and facilitated surgical procedures pertaining to the entire portfolio of joint reconstruction including but not limited to total hip and total knee systems under the Smith & Nephew umbrella
MylanStrategy and Provider Solutions Team
Mar. 2014 - Feb. 2016Greater Los Angeles Area- Conduct reconnaissance and implement strategies to gage likelihood or potential of generic product in both the pre and post launch phase.
- Introduce and execute strategies on fluid launch of new generic product into various aspects of medicine
- Direct communication to senior executive leadership regarding launch models, marketing tactics, receptivity in the market place and implementation strategy for entire sales organization
- Selected as one of only 6 members on the PST to perform these duties out of the specialty sales arm consisting of over 500 representatives
- Piloted and launched new call reporting platform which was rolled out to entire organization worldwide
- Selected as West Regional Sales Trainer to those who fell under the west region geography
- Attended multiple academy conferences and the like on behalf of Mylan to further explore and gain understanding of market dynamics
- Experience in multiple aspects of medicine including but not limited to Allergy, Neurology, Vascular, Anesthesiology, Pediatrics, Pain Management and general internal medicine - Leadership role to a team of 10 conducting conference calls, giving presentations and fielding questions on effective business strategy in the market - Key contributor to overall direction of sales organization
Mylan SpecialtySenior Medical Sales Representative
Mar. 2013 - Mar. 2014Los Angeles, California- Service Pediatricians, Pulmonologists and Allergists throughout greater Orange County area as well as Los Angeles - Took LA Central territory from 87% to plan to 110% to plan in a time period of October 2013- December 2014
- Winner of company wide market share contest out of 280 representatives
- Responsible for Injectable device for anaphylaxis (EPIPEN® auto-injector) as well as nebulized treatment for patients with COPD (Perforomist® Inhalation Solution) where I consistently grew market share in two different territories (Anaheim & LA Central)
Alcon, a Novartis companyOcular Surface Disease Representative
Nov. 2010 - Mar. 2013Orange County, California Area- Serviced Ophthalmologists and Optometrists throughout greater Orange County area
- Responsible for the Launch of new combination therapy Tobradex ST growing market share from 4.23% in January 2011 to 18.9% as of January 2013
- Responsible for Pataday solution where I grew market share from 40.13% in January 2011 to 60.63%% as of January 2013
US1TravelCorporate Account Sales Manager
Jan. 2010 - May. 2010-Implementation of networking strategy by attending functions mixers and the like to generate leads
-Increased sales and brand awareness to corporations booking significant amounts of business travel
-provide cost benefit analysis and incentive analysis to independent travel agents -persuaded clients through direct marketing and relationship building strategies
The Letterhead Factory & Printing PressSouthern California Account Executive
Aug. 2008 - Feb. 2009-Managed over 20 in house accounts while increasing sales by 15%
-Established and maintained relationships of new as well as pre-existing clients
-Guided clients with creative input and strategy pertaining to their marketing goals.
The Angeles Clinic & Research InstituteExecutive Assistant
May. 2007 - Mar. 2008• Provided comprehensive support for lead Physician/President & CEO as well as the head nurse and the CFO/COO at leading oncology center specializing in hairy celled leukemia and lymphoma
• Worked closely with Doctors to provide weekly patient reports, schedule meetings, coordinate travel, and effectively administer essential tasks
• Managed multiple aspects of multi-million dollar non-profit foundation including processing transactions, acknowledging and consulting with donors and general administration
• Handled correspondence and facilitation of various leases and contracts • Responsible for the coordination of events including planning, logistics, and budget management
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