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Work Background
George P. Johnson UK Digital Exec Producer
Jul. 2024 - Mar. 2025London, Stuttgart, Dubai Led the digital delivery for a high-profile Dubai based brand experience centre designed to showcase the brands capabilities, innovation and sustainability initiatives to global business audiences.
Worked across experience strategy, systems design, and immersive technology integration — including CMS infrastructure, NFC personalisation, and digital tracking.
Coordinated multidisciplinary teams across content, creative, and technical streams, ensuring clear scope definition, efficient delivery, and seamless collaboration.
Delivered during the definition and design phases before the project was paused.
Anchor Leg /Programme Director
Mar. 2024 - Jul. 2024Managed strategic creative programmes for Nike EMEA, developing solutions to drive audience engagement. Led the execution of a broad range of digital campaigns for NIKE Global.
Identity Middle EastDigital Operations Director - COP28
Jun. 2023 - Dec. 2023As the Digital Operations Director for COP28, I worked with Identity Middle east to plan and build out a distributed and multidisciplinary 100+ team from across the UK and UAE to deliver the COP28 digital service. This service successfully enabled the seamless integration of physical, digital, and virtual experiences ensuring COP28 was as accessible as possible for all participants.
George P Johnson Experience MarketingSenior Digital Producer
Sep. 2022 - Feb. 2023
2LKSenior Digital Producer
May. 2022 - Aug. 2022
fourstrongProgramme Director
Sep. 2021 - Jan. 2022
Idean UKProgram Manager
Jan. 2021 - Apr. 2021Idean (now part of frog design) is a global design leader, creating products and services that make a real impact. I joined Idean at a critical moment when they needed help to deliver a broad program of work for one of the UK’s leading financial organisations. Working closely with Idean’s product design team, I successfully coordinated and delivered multiple product design work streams through the complex stakeholder challenges of financial product delivery.
Jack Morton WorldwideProgramme Director / Genuine X
Oct. 2019 - Apr. 2020London, United KingdomTasked with driving the development of Genuine X, I worked with senior stakeholders to integrate innovation strategy into Jack’s commercial offering. By actively removing organisational barriers, defining the commercial value of innovation led projects and integrating new skills into the offering we developed an exciting opportunity for the agency to engage differently with their clients.
Jack Morton WorldwideExecutive Producer, Technology / Genuine X
Oct. 2018 - Mar. 2019London, United KingdomI led a team of technologists, producers and creatives to establish Genuine X’s emergent technology offering. By executing a balanced approach to the management of creative and technology development including the implementation of new more agile ways of working, clear risk management and adding new capabilities, I helped the practice grow in value and become a vital part of Jack’s global offering to clients.
adam&eveDDBFreelance Senior Integrated Producer
Oct. 2016 - Oct. 2018Managed adam&eve’s world class integrated production teams to deliver national and global advertising campaigns for H&M, Lloyds Bank, Sky Mobile, HMRC, GWR trains, Aviva, Sunsilk, Halifax and Virgin Atlantic
AMV BBDOSenior Digital Producer
Sep. 2015 - Sep. 2016London, United KingdomTasked with two of the largest and most challenging digital accounts at AMVBBDO (The UK’s biggest ATL Ad agency) - Mercedes-Benz and BT. I developed, tested and implemented new processes that enabled better team and business connectivity and productivity. As a result of these new processes and more connected effective teams, profitability rose on both accounts, most significantly on the BT account which saw a 45% increase in gross revenue within six months.
AMV BBDODigital Producer
Sep. 2014 - Sep. 2015London, United Kingdom
Albion LondonProject Manager
Sep. 2013 - Sep. 2014London, United Kingdom
ProferoDigital Producer
Aug. 2011 - Sep. 2013London, United Kingdom
Blue HiveProject Manager, Optimisation
Jul. 2010 - Aug. 2011
Magpie PhotographicPartner (Producer & Photographer)
Feb. 2009 - Jul. 2010
Hayes DavidsonPhotographer
Mar. 2005 - Nov. 2008Photographing London’s protected views and pre-developed spaces for a team of Architectural CGI artists to create accurate, iconic visualisations of a future cityscape.
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