Antonio Pizzo

General Manager @A Latere Consultancy

Startup FounderMarketingCRM managerFounderBusiness OwnerBrand Marketing ManagerCommunications ManagerContent Manager

Antonio is the General Manager of the company, holding a double degree in Business Administration — a Bachelor’s from the University of Parthenope and a Master’s from the University of Federico II in Naples. His academic and professional journey led him to specialize in corporate management, organizational development, and internal process optimization, becoming a key reference for companies operating in competitive and international environments. He has gained solid experience in the automotive sector, where he earned official certification as a senior trainer for BMW and MINI, developing advanced skills in customer experience, quality management, and business performance strategies. He is also a certified ISO auditor for management systems, supporting structured companies in projects focused on continuous improvement and sustainable growth. His strong communication and leadership skills are further enhanced by theatrical training, which enables him to lead teams with empathy, vision, and pragmatism.

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Work Background

Direttore generale esecutivo

Alatere ConsultancyDirettore generale esecutivo

Sep. 2024Emirato di Dubai, Emirati Arabi Uniti

Product Genius

M.Car S.p.A.Product Genius

Apr. 2019 - Aug. 2024Pozzuoli, Campania, ItaliaFormazione interna aziendale con il relativo monitoraggio dell'andamento produttivo dei collaboratori. Ricerca e supporto al Dealer Operator per gli ordini dei veicoli aziendali, studiando il target di mercato per ogni segmento. Assistenza ai clienti offrendo la possibilità di esprimere in un modo completo le loro aspettative e necessità identificandone i bisogni. Corretta informazione al cliente circa le specifiche tecniche e le caratteristiche di tutti i prodotti BMW rispondendo a tutte le domande relative al prodotto e le sue funzionalità. Garantire un costante know-how sull’intera gamma di prodotti all’interno del proprio organizzato. Gestione dell’intero processo di test drive. Supporto al venditore durante la negoziazione e la trattativa commerciale. Innovazione e supporto al Marketing per quanto concerne la realizzazione dei video prodotti per l'azienda e casa madre. Cura della pagina TikTok e content creator. Gestione dell'app aziendale con creazione dei contenuti (es: articoli di giornale). Presentazione delle auto e public speaking in tutti gli eventi aziendali.

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