Hear Us RoarFounder + Creative Director
Oct. 2016 - Apr. 2021SydneyAs the Founder and CMO of Hear Us Roar, a premium fashion marketplace focused on sizes 12+, I was responsible for overseeing all aspects of the business, including brand development, marketing strategy, and partnerships. With over 40 Australian and international brands selling to customers in Australia, the USA, and New Zealand, Hear Us Roar was a leader in the plus-size fashion industry. During this time Hear Us Roar was featured on the covers of Plus Model Magazine (USA) and in Marie Claire, WHO Australia, and New Idea I was interviewed on ABC Sunrise and Channel 9. Hear Us Roar received nominations for Australasian E-Commerce Startup of the Year and Australian Retail Association E-Commerce Website of the Year, while Blaise was nominated for the National Young Leader award by Marie Claire and the NSW Young Leaders award. Through my leadership, Hear Us Roar became a highly successful and respected player in the plus-size fashion market, attracting a loyal customer base and significant media attention. In April 2021, we successfully sold the business.