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CTRL + ALT + EvolveCo Host
Feb. 2025Greater Toronto and Hamilton Area, Ontario, Canada
Give A MileSocial and Digital Media Consultant
Oct. 2023As part of my role at Give A Mile, I focus on enhancing our online presence to further our mission of connecting families during difficult times. It's incredibly fulfilling to contribute to an organization dedicated to giving back. Give A Mile serves as a compassionate bridge, donating flights to loved ones seeking to be together during palliative or critical illness. As a registered charity in Canada and the US, we provide invaluable support to those in need, enabling them to create lasting memories. Join us in our journey to make a difference worldwide. #Charity #Nonprofit
Get In The Ring OttawaCo-Organizer
Sep. 2019 - Mar. 2024Ottawa, Ontario, CanadaThere are over 150 Get in the Ring events around the world every year. We bring together hundreds of innovators and business leaders to listen to your solution. These events occur in over 100 countries. You won't find another pitch competition that will move mountains to come all the way to you - wherever you are. This your chance to become part of the Get in the Ring community and connect with like-minded entrepreneurs, investors and corporations By winning a local Get in the Ring event, you automatically win a place at our Global Meetup in 2020, where we invite the world's most promising startups. Join us for an amazing 3-day retreat, that includes pitch training, marketing training, and business networking opportunities.
Ladies LeadingFounder
Jan. 2019 - Jan. 2023Greater Toronto AreaLadies Leading is dedicated to highlighting the accomplishments of women who are leaders in their respective industries & fields. Founded by me!
EntreLaunchDirector Social and Digital Media
Mar. 2017 - Jul. 2018Global
SOTIGlobal Sr. Social Media Marketing Manager
Sep. 2014 - Jul. 2016Mississauga, Ontario CanadaAs Global Senior Social Media Marketing Manager - Implementing SOTI's Social Media marketing administration is key. Building and executing content strategy, developing brand awareness, driving inbound traffic and cultivating leads and sales is all part of the day to day (on a global scale) . I am a highly motivated individual with experience and a passion for designing and implementing SOTI’s content strategy, creating relevant content, blogging, community participation, employee advocacy and leadership. As part of content strategy and execution I work with the graphic design team to create visuals that not only represent the brand but are engaging for all platforms. Managing the video team has provided deep insights on how end-users and communities digest video and have worked with my team to create engaging content for all platforms and our audiences. In my time at SOTI, I've increased our online presence significantly. Our top priority is our LinkedIn Company page. I've been able to increase this page's followers from 6K to over 21K in around a year and a half. In this time we've also seen the introduction of specific engagement behaviours such us: Tech Support Requests and Sales Leads. These were nonexistent before my tenure at SOTI Inc. My strengths in branding strategy and voice have continued to build relationships with our partners and identify new opportunities to work along side our partners to co-brand and co-market in non traditional means such as blog posts and tweets.
#LadiesWhoDineCo Founder
Sep. 2014 - Mar. 2016Toronto#LadiesWhoDine is a networking event for women entrepreneurs co-founded by Joanna Sable and I. Event's are held once every 2 months at well known Toronto establishments. Ladies are invited to enjoy a lovely tasting menu provided by each establishment that is unique to our event and all participants are welcomed to introduce themselves and get to know the other attendees. We've had great success with this event - not only bringing like minded entrepreneurs together but also providing social media publicity to the venues who host us.
#RBChatCo-Host
Nov. 2012 - Aug. 2014Online#RBChat Relationship Building Chat is an online, Twitter based chat that focuses on building relationships online and in real life. Past topics include:
-Using Your Blog To Build Relationships with Guest Host Mack Collier
-Using the Holidays to Build Relationships
-RBChat Influencer Relations.
Sysware / PLANIT / CompetigenceDigital and Social Media Consultant
Jan. 2012 - Nov. 2012Toronto, Canada Area Created Online Social Media policies and strategy with input from the marketing and executive team.
Managed staff in Toronto and overseas. Developed staffing strategies to best utilize employee strengths and increase overall effectiveness.
Taught social media technology seminars (ie, new platforms such as Pinterest) to real estate agents.
Created process for lead generation, disbursement, follow up using online "cloud" type documents
Developed a proprietary method for sharing real estate listings on pinterest that increased SEO.
Generated and surpassed various Social Media Measurement Goals, that measured audience engagement and sentiment. (ie. KPI - Fan; Friend, Follower counts, lead generation conversion rates)
Twenty percent of all new leads were directly contributable to social media marketing efforts.
CPSD - Christine Panourgias Social and Digital Media MarketingOwner
Jan. 2007Toronto, Canada AreaAs an adept social and digital media marketing specialist, I offer bespoke solutions to a diverse clientele, including brands, agencies, non-profits, and small businesses. My recent extension of expertise to encompass global B2B SAAS strategies, with a particular focus on digital banking, cryptocurrency, and digital assets, showcases my adaptability and versatility in meeting the unique needs of each sector. With a rich portfolio spanning over 20 brands across Lifestyle, Beauty, Food and beverage, Luxury, Travel, and Automotive, as well as the emerging sectors of global digital banking, crypto, and digital assets, I've earned a reputation for delivering impactful campaigns. Notable clients include Starbucks Canada and Sueanne Pacheco—Author, among others, all of whom have seen significant growth and success through our collaboration. My achievements include:
Orchestrating a viral Clarisonic campaign.
Generating over 20 million Twitter impressions within an hour.
Pioneering innovative Pinterest Contest Strategies.
Additionally, I've co-hosted engaging Twitter chats and contributed to the successful launch of Starbucks Blonde Roast. Let's connect to explore how I can elevate your brand's digital presence and drive meaningful results, leveraging the latest trends in global digital banking, crypto, and digital assets and more.
CPSD - Christine Panourgias Social and Digital Media MarketingOwner
Jan. 2007Greater Toronto and Hamilton Area, Ontario, Canada
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