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Work Background
Samson Equipment, Inc.Creative Director
Feb. 2020Las Cruces, New Mexico, United StatesAs Creative Director at Samson, I collaborate closely with my team to establish and maintain a cohesive branding strategy while exploring innovative visualization techniques for our products. Key Responsibilities: -Spearhead the integration of cutting-edge technologies to enhance visualizations of our weight rooms, delivering immersive and impactful experiences for our clients. -Ensure consistent branding across all touchpoints within the company, safeguarding a unified and recognizable brand identity. -Drive the design of new digital products, including the development of a groundbreaking website, to effectively showcase and launch our physical product line. -By leveraging my expertise and working closely with the team, I contribute to Samson's success in delivering compelling brand experiences and driving growth through strategic design initiatives.
Wilson Binkley Advertising and MarketingDesigner and Direct Mail Specialist
May. 2013 - Feb. 2020Las Cruces, New Mexico AreaAs a dynamic member of a full-service advertising agency, I played a multifaceted role, starting as a designer and also overseeing the mailroom operations, with a specialization in direct mail services. Additionally, I contributed my creative skills in motion design to enhance the agency's projects and actively participated in various branding initiatives. Key Contributions: Designed compelling visuals for diverse advertising campaigns, spanning digital and print media, consistently meeting client objectives and brand guidelines. Efficiently managed the mailroom, ensuring accurate and timely delivery of direct mail materials, while implementing cost-effective mailing strategies. Skillfully combined creativity and motion design expertise to bring innovative and engaging elements to various projects, elevating brand messaging and storytelling. - Collaborated cross-functionally with teams, communicating and aligning on project objectives, ensuring seamless execution of deliverables. - Actively participated in branding projects, contributing insights and design solutions to strengthen brand identities and enhance brand consistency. - Proactively contributed ideas and solutions to optimize workflows and enhance creative processes, fostering a culture of continuous improvement within the agency. As a versatile professional within the advertising industry, I thrived in a fast-paced environment, delivering exceptional results and contributing to the overall success of the agency's campaigns. My passion for design and dedication to delivering high-quality work have been instrumental in achieving client satisfaction and exceeding project expectations.
Winner Circle AthleticsGraphic Designer
May. 2010 - Oct. 2011Alamogordo, New Mexico, United StatesAs the sole in-house graphic designer at Winner Circle Athletics, I played a central role in shaping the brand's visual identity and delivering compelling designs. My responsibilities included creating screen printing-ready assets and developing brand identities for schools. Key Contributions: Illustrator Expertise: Utilized Adobe Illustrator to create and refine designs with precision and attention to detail, resulting in high-quality graphics that resonated with the company's target audience. Optimizing In-house Processes: Developed faster design pipelines, improving efficiency and productivity, ultimately leading to significant time and cost savings. Creating Impactful Brand Identities: Worked closely with schools to design brand identities that reflected their unique characteristics and values, establishing a strong brand presence and fostering a sense of identity within the community. Designing Branded Apparel: Designed new and innovative branded apparel, contributing to increased sales and positive customer feedback at the attached store. With a creative approach and dedication to delivering high-quality work, I played a key role in the company's achievements during my tenure.
FreelanceGraphic Designer/Creative Director/Branding Specialist
May. 2008Las Cruces, New Mexico AreaFreelance Branding Designer Crafted distinctive branding designs for local businesses, Duncan Noble Spa and Southwest Bin and Pressure Washing, amplifying their presence and strengthening their market position. Designed captivating logos and visual assets that authentically represented the unique essence of each business, enhancing their brand recognition and customer engagement. Developed comprehensive branding strategies, ensuring consistency in brand messaging and design across various marketing materials for both local companies. As a passionate creative director and 3D design artist, I had the privilege of collaborating with esteemed musical artists, including Menrva, Maze & Lindholm, and The Physics House Band. My relentless dedication to pushing artistic boundaries and immersive approach to design allowed me to shape captivating visual experiences that complemented the essence of their music. Key Contributions: Creative Visionary: Guided by an artistic vision, I collaborated closely with the musical artists, aligning their music with compelling visual narratives to create a harmonious and immersive experience for their audiences. 3D Visualizations and Animation: Leveraging my expertise in 3D design, I crafted modern and visually captivating animations that elevated the artists' brand presence and user experience. Album Covers and Visualizers: Developed visually stunning album covers and dynamic visualizers that captured the essence of the music, engaging audiences worldwide and leaving a lasting impression. Branding Integration: Seamlessly integrated the artists' brand identities into promotional materials, ensuring consistent and cohesive storytelling through visuals that reinforced their unique image. Global Collaboration: Collaborated with visionary artists both domestically and internationally, infusing diverse cultural influences into design projects and enriching the global artistic community.
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