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Work Background
Media UnitManager
Mar. 2022Lead and oversee a high-performing media team, driving strategic PR
and communications initiatives. Develop and execute comprehensive
media strategies to elevate brand positioning and visibility. Cultivate
and maintain strong relationships with key media outlets, industry leaders,
and influencers. Spearhead crisis communications and reputation
management efforts to mitigate risks and maintain brand integrity. Drive
content strategy, ensuring brand-aligned messaging across press releases,
media kits, and digital platforms. Analyze media campaign performance
and provide data-driven recommendations for optimization.
Media ExecutivePR & Communications
Sep. 2018 - Feb. 2022Led the development and implementation of the company's digital
marketing strategy, including social media marketing, email marketing,
and paid advertising. Analyzed and reported on the performance of
digital marketing campaigns, using data-driven insights to optimize and
improve campaign effectiveness.
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