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Work Background
Digital Strategist
lifeworkz LTDDigital Strategist
Aug. 2020I'm a business developer turned digital strategist, with 20+ years’ experience helping startups grow—from bricks-and-mortar hospitality ventures to modern, scalable online businesses. After earning a business degree, I spent two decades launching and growing hospitality businesses before pivoting to the digital space. Today, I help founders and small businesses go from offline to online—through website design, digital marketing consultancy, and content strategy. In 2020, my wife and I co-founded Lifeworkz Limited, a tech start-up focused on connecting businesses to their customers in the digital age. Our mission? Helping entrepreneurs scale their impact through smart digital strategy, content products & customer connection. We help business owners break the time-for-money trap by turning their knowledge into scalable digital products—like online courses, memberships, and content ecosystems. We embrace the pace of tech and guide our clients toward global growth through smart, human-first digital solutions.

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