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Work Background
JAI DevelopmentDirector of Client Relations
Feb. 2024 - Jun. 2025Brooklyn, New York, United States
SmallholdBrand Manager
Sep. 2022 - Jan. 2024● Manage and develop influencer and community partnerships, project managing content creation
and product and event promotion.
● Project management for new + existing e-commerce products, overseeing budget, adherence to
innovation pipeline timeline.
● Lead and collaborate with the marketing team on new product marketing plans, providing all
product information in a timely manner.
● Work cross-functionally with the Innovations team to identify and execute product improvement
and consistency through reformulations and maintenance initiatives.
● Promote Northeast brand awareness + community marketing, inclusive of event production,
partnerships, and regional promotions.
● Manage social media and email marketing platforms and communities (Instagram: 70k, Linkedin:
5k, Mailchimp: 15k) to increase audience growth and engagement. Since 2022, our Instagram
audience has grown from ~30k to 70k followers.
● Manage social media platform reporting and analysis to develop and improve channel strategies.
● Create video, photo, and recipe content for social media and email platforms (Instagram, TikTok,
Mailchimp, Klaviyo) and our website.
● Write monthly newsletters, marketing emails, and social media copy.
● Support marketing photoshoots and the development of collateral marketing materials.
● Manage and update copy and content in webstore and website.
● Communicate launch dates, product changes, and promotions to all relevant internal teams.
● Contribute to and update KPI reporting for new product launches and marketing campaigns.
Immorel BeveragesCo-Founder
Mar. 2021 - Oct. 2024Brooklyn, New York, United States
SmallholdDigital Marketing Manager
Feb. 2021 - Sep. 2022● Social media, content creation, community management, scheduling, and reporting (Instagram,
Twitter, LinkedIn, TikTok).
● Community building on social media (i.e. IG Live, Clubhouse, TikTok).
● Partnership development, coordination, and management with chefs, influencers, artists, and
educational spaces.
● Write monthly newsletter, marketing emails, and social media copy.
● Educational event management + outreach.
● Webstore and website management.
● Customer service for all things D2C, sales inbounds, and some press.
● Project manage photo + video shoots.
SmallholdCustomer Support Specialist
Apr. 2020 - Feb. 2021● Communicate effectively and promptly to all customer inquiries received.
● Troubleshoot DTC-related inquiries (mushroom grow kits) and implement changes to overall
improve the customer experience.
● Manage and update webstore and website.
SmallholdField Marketing Representative
Dec. 2019 - Mar. 2020Brooklyn, New York, United States● Represent Smallhold at events to build brand awareness.
● Educate the public on Smallhold’s technology, growing process and mushrooms.
● Coordinate and/or conduct cooking demos to drive mushroom sales at client locations.
Independent Lab Formulator
Feb. 2019 - Feb. 2021Brooklyn, New York ● Formulate and design recipes for food and beverage companies, mainly in the natural and
wellness space.
● Research and source ingredients to assist in supply chain construction for clients.
● Meet standardizations and requirements for shelf-stable foods.
● Calculate nutrition and functional ingredient content of products.
● Project manage R+D timelines and communication between the lab and clients.
Independent LabFormulator
Feb. 2019 - Feb. 2021Brooklyn, New York ● Formulate and design recipes for food and beverage companies, mainly in the natural and
wellness space.
● Research and source ingredients to assist in supply chain construction for clients.
● Meet standardizations and requirements for shelf-stable foods.
● Calculate nutrition and functional ingredient content of products.
● Project manage R+D timelines and communication between the lab and clients.
Gotham GreensProduct Demonstrator/Sales Associate
Sep. 2018 - Jan. 2019Greater New York City Area
New York Common PantryNutrition Education Instructor: Policy, Systems, and Environment Team
Sep. 2016 - May. 2018Bronx, New York● Teach and plan nutrition, cooking demonstrations, and garden education targeted to low-income,
SNAP and SNAP eligible recipients in Harlem and the South Bronx.
● Act as a wellness liaison between partner elementary and middle schools in Harlem and the
South Bronx to increase overall wellness in staff and students, and strengthen partnerships.
● Create promotional and nutrition education materials for clients at pantry locations, via flyers and
social media.
● Track healthy behavioral change in clients, after completing classes, by distributing, collecting,
and recording surveys and results.
Food Tank: The Food Think TankResearch and Communications Intern
Jan. 2016 - May. 2016● Research and write articles about current news in the nutrition, agriculture, and the food world.
● Conduct interviews with members of various organizations to collect information for articles. ● Manage time to meet deadlines and follow a strict article template.
UMass Amherst Department of NutritionUndergraduate Teaching Assistant for Nutrition 130
Jan. 2016 - May. 2016● Work directly with nutrition TAs, both graduate and undergraduate nutrition students, and the nutrition program director to review goals and activities of each lesson, while discussing effective teaching methods.
● Lead weekly discussions to over 30 students about relevant nutrition topics in order to promote a healthy lifestyle.
UMass Amherst Department of NutritionKitchen Assistant
Jan. 2016 - May. 2016● Assist chefs in preparing food for thousands of students and UMass employees in the most sustainable and healthy dining common on campus.
● Work with other students to meet preparation deadlines and improvise when need be. ● Follow proper sanitation and hygiene methods in a commercial kitchen environment.
● Help manage other students in regards to completing tasks effectively and correctly.
UMass Amherst Department of NutritionPeer Advisor
Sep. 2014 - Dec. 2015● Advise undergraduate nutrition students on ways to improve their academic experience and path within the nutrition major, including making course plans and searching for new ways to become involved.
● Lead informational sessions for current and prospective students, as well as parents, about the nutrition major.
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