Jeff Vaughan

President @Vaughan Communications Group

MarketingC-level ExecutiveCMOBrand Marketing ManagerCommunications ManagerPR Manager

Highly skilled corporate communications executive with 25+ years of leading media relations teams and generating positive media coverage for clients. Experience working with a diverse group of companies including large publicly traded companies and small family run businesses. Owned and operated full-service communications firm for 20+ years. Secured more than 150 new clients for the company resulting in more than $30 million in revenue since 2003.

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Work Background

Senior Publicist

National Broadcasting Company (NBC)Senior Publicist

May. 1989 - May. 1998United StatesResponsible for communications strategies for Dateline NBC, the signature broadcast for NBC News in primetime, and Today-Weekend Edition. Responsibilities included: • Public/Media Relations – Developed and executed public/media relations efforts that supported the NBC News brand and increased exposure and publicity for Dateline NBC and Today-Weekend Edition. Maintained relationships with television and print reporters, critics and writers. Worked with program executives to prepare and disseminate program information to national, regional and trade print and electronic media. Served as a spokesperson for program anchors and executives. • Network and Affiliate Relations - Coordinated promotional efforts with more than 250 NBC affiliate television stations. Selected a story/topic to be distributed to affiliate stations each day of air to enhance Dateline NBC’s image as the program of record for coverage of news. • Executive preparation - Prepared anchors/executives for interviews by providing talking points and research.

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