National Broadcasting Company (NBC)Senior Publicist
May. 1989 - May. 1998United StatesResponsible for communications strategies for Dateline NBC, the signature broadcast for NBC News in primetime, and Today-Weekend Edition. Responsibilities included:
• Public/Media Relations – Developed and executed public/media relations efforts that supported the NBC News brand and increased exposure and publicity for Dateline NBC and Today-Weekend Edition.
Maintained relationships with television and print reporters, critics and writers. Worked with program executives to prepare and disseminate program information to national, regional and trade print and electronic media. Served as a spokesperson for program anchors and executives.
• Network and Affiliate Relations - Coordinated promotional efforts with more than 250 NBC affiliate television stations. Selected a story/topic to be distributed to affiliate stations each day of air to enhance Dateline NBC’s image as the program of record for coverage of news.
• Executive preparation - Prepared anchors/executives for interviews by providing talking points and research.
